ABC Family already has what what all cable networks strive to get every summer, one breakout hit - in Switched at Birth, which launched with record-breaking 3.3 million viewers earlier this month. The network's second new drama, The Nine Lives of Chloe King, couldn't match that performance, debuting with 2.2 million viewers on Tuesday night. That was lower than other recent ABC Family premieres, including Pretty Little Liars and Make It Or Break It, which both opened with 2.5 million viewers. Nine Lives held onto 59% of the audience of its lead-in, the second season premiere of Pretty Little Liars (3.7 million), which was up from its series debut, down slightly from its record-setting winter premiere (4.2 million) and on par with its freshman season finale. Pretty Little Liars was the most watched series on cable last night.
Over at TNT, the second season premiere of Memphis Beat drew 3 million viewers, down from 4.3 million for its seson debut last summer, which followed the season opener for Hawthorne. This time, Memphis Beat led into the third season debut of Hawthorne at 10 PM, which posted 2.6 million viewers, down from 3.4 million for its second season premiere last summer.
At USA, in Week 2, Covert Affairs (3.9 million) and White Collar (3.7 million) were both down from their season premieres last week, by 15% and 8%, respectively.
On Comedy Central, the premiere of Jon Benjamin Has a Van (1.2 million) held onto less than half of its Tosh.0 lead-in (2.7 million).
Source: Deadline


If Memphis Beat and Hawthorne get a third season I'll be shocked. Hell, I was surprised they got a second season.
ReplyDeleteHawthoRne already is in its third season ;)
ReplyDeleteRight. I was thinking they premiered at the same time which was false. Thanks for reminding me. Regardless, I can't see this show getting another bite at the apple.
ReplyDelete