Prime-Time Metered Market Wednesday Ratings:
The CMAs Lead ABC to Victory
Wednesday 11/10/10
HH
Rtg/Shr
ABC 9.8/16
CBS 6.8/11
NBC 4.6/ 7
Fox 4.0/ 6
CW 2.0/ 3
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-Percent Change From the Year-Ago Evening (Wednesday, November 11, 2009):
CW: +25, NBC: + 5, Fox: + 3, ABC: + 2, CBS: - 4
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-Yesterday’s Winners:
The 44th Annual CMA Awards (ABC), Survivor: Nicaragua (CBS), Criminal Minds (CBS)
-Yesterday’s Losers (excluding repeats):
Undercovers (NBC), Hellcats (CW)
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-Ratings Breakdown:
ABC led the Wednesday overnight troops care of The 44th Annual CMA Awards, which averaged a healthy 9.8 rating/16 share from 8-11 p.m. Comparably, this was virtually identical to the 9.6/15 on Nov. 11, 2009. Here is the half-hour breakdown:
The 44th Annual CMA Awards (ABC)
8:00 p.m.: 9.8/16 (#1)
8:30 p.m.: 9.6/15 (#1)
9:00 p.m.: 10.1/15 (#1)
9:30 p.m.: 10.1/15 (#1)
10:00 p.m.: 9.7/16 (#1)
10:30 p.m.: 9.5/16 (#1)
Keep in mind that The CMAs last year averaged 17.18 million viewers and a 5.3/14 among adults 18-49, based on the live plus same day ratings.
Normally dominant CBS dipped to No. 2, with below-average performances for its line-up of Survivor: Nicaragua (#2: 6.7/11), Criminal Minds (#2: 8.4/13) and The Defenders (#2: 5.6/ 9). But this finally must see episode of Survivor still built by a significant 56 percent from year-ago occupants The New Adventures of Old Christine (4.2/ 7 on Nov. 11, 2009) and Gary Unmarried (4.4/ 7). While you cannot fault The Defenders for losing steam opposite The CMA Awards, retention out of the 9:30 p.m. portion of Criminal Minds (8.4/13) was still only 67 percent.
Over at NBC, freshman spy drama Undercovers earned its cancellation stripes with a series-low (and fourth-place) 3.4/ 5 in the overnights at 8 p.m. With weaker lead-in support, and opposite The CMA Awards, Law & Order: SVU (#3: 5.4/ 8) and recent entry Law & Order: Los Angeles (#3: 5.0/ 8) both dipped to season lows. In the case of LOLA, that was a series-low.
Elsewhere, two episodes of demo friendly Hell’s Kitchen on Fox finished fourth overall, with an average 4.0/ 6 in the overnights from 8-10 p.m. Although veteran America’s Next Top Model on The CW (#5: 2.6/ 4) was on par with recent overnight levels, freshman drama Hellcats sunk to a series-low (and very last-place) 1.4/ 2 at 9 p.m.
Source: Nielsen Media Research data (R = repeat)
Source: pifeedback
People should tune into "Terriers"on FX on Wednesdays, especially since the network shows seem pretty lackluster. The promos for the show are pretty dismal in actually relaying the depth and creativity of the show, but it's gotten tons of praise by critics and seems to be considered one of the best new shows of fall 2010 (of those who have actually watched it). The show is kind of like if Veronica Mars and Firefly had a baby, except, you know, not in space.
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