Ratings News - 12th October 2010 - How did Chuck, Castle, Gossip Girl and The Event do?

Prime-Time Metered Market Monday Ratings:
ABC Wins; More Erosion for the Freshman Class

Monday 10/11/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
ABC 11.7/17
CBS 6.9/10
Fox 5.3/ 8
NBC 3.8/ 6
CW 1.6/ 2
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-Percent Change From the Year-Ago Evening (Monday, October 12, 2009):
ABC: +26, NBC: +12, CW: + 7, CBS: - 3, Fox: - 5

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-Yesterday’s Winners:
Dancing with the Stars (ABC), House (Fox), Two and a Half Men (CBS)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), 90210 (CW), Lie to Me (Fox), Gossip Girl (CW), Chase (NBC)

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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, October 11, 2010.

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-Ratings Breakdown:
Led by Dancing with the Stars, it was another easy overnight Monday victory for ABC, which bested second-place CBS by a considerable 70 percent. Third overall was Fox, which was pulled down by canceled Lone Star in weeks one and two of the new season, followed by uneventful NBC and perennial fifth-place occupant The CW.

Dancing with the Stars on ABC averaged a hefty 13.6 rating/20 share in the overnights from 8-10 p.m., building by half-hour as follows:

Dancing with the Stars (ABC)
8:00 p.m.: 12.9/19 (#1)
8:30 p.m.: 13.5/20 (#1)
9:00 p.m.: 13.7/19 (#1)
9:30 p.m.: 14.3/20 (#1)

Compared to one year earlier (10.6/16 on Oct. 12, 2009), this was an increase of an unprecedented 28 percent. As for tonight’s live eviction, we will just see how many of Mike “The Situation” Sorrentino’s fans are watching. If it is not The Situation, it should be Bristol Palin. But also looking particularly weak last night was Kurt Warner. My pick to bid adieu: The Situation.

Dancing with the Stars led into Castle, which won the 10 p.m. hour in the overnights (over CBS’ Hawaii Five-O), with a 7.7/12. But retention out of the 9:30 p.m. portion of Dancing with the Stars was just 54 percent. Given the lead-in support, ABC should be doing better here.

On CBS, sitcoms How I Met Your Mother (#3: 5.6/ 8), which always resonates among adults 18-49, Rules of Engagement (#3: 5.2/ 7) and Two and a Half Men (#2: 8.9/13) were on par with early season overnight levels. But freshman entries Mike & Molly (#2: 6.9/10) and Hawaii Five-O (#2: 7.4/12) dipped to series lows from 9:30-11 p.m. Take a look at their four-week overnight tracks.

Mike & Molly (CBS) – 9:30 p.m.
9/20/10: 7.9/12
9/27/10: 7.4/11
10/04/10: 7.5/11
10/11/10: 6.9/10

Hawaii Five-O (CBS) – 10 p.m.
9/20/10: 9.8/15
9/27/10: 8.4/13
10/04/10: 8.4/13
10/11/10: 7.4/12

Although Mike & Molly was down by only seven percent from year-ago occupant The Big Bang Theory (7.4/11 on Oct. 12, 2009), Hawaii Five-O dipped a more extensive 17 percent from CSI: Miami (8.9/14 on Oct. 12, 2009).

Next was Fox with its combination of House (#2: 6.7/10), which could still win the 8 p.m. hour among adults 18-49, and recent returnee Lie to Me, which finished fourth at 9 p.m. with a 4.0/ 6. Although Lie to Me is a vast improvement over recent failed occupant Lone Star, retention out of the 8:30 p.m. portion of House (6.8/10) was only 59 percent. And one year earlier, Lie to Me was stronger with a 4.5/ 7 on Oct. 12, 2009. While time period improvement is a positive, Lie to Me overall is still a loser.

Over at NBC, there is problems aplenty beginning with Chuck, which is not strong enough to anchor Monday at just a fourth-place 3.4/ 5 in the overnights at 8 p.m. Without the necessary lead-in support, week four of The Event lost more steam, with a third-place 4.6/ 7 from 9-10 p.m. In just three weeks, The Event has dipped by a hefty 39 percent from its debut on Sept. 20. Take a look at the four-week overnight track:

The Event (NBC) – 9 p.m.
9/20/10: 7.5/11
9/27/10: 6.3/ 9
10/04/10: 5.3/ 8
10/11/10: 4.7/ 7

Although The Event avoids the listing of losers for building by 39 percent from the 8:30 p.m. portion of Chuck (3.3/ 5), more erosion next week will be unforgivable.

At 10 p.m., week four of lead-out Chase finished a distant third with a series-low 3.5/ 5 in the overnights. One year earlier, former failed occupant The Jay Leno Show was stronger at a 3.7/ 6 on Oct. 12, 2009. Take a look at the three-week overnight track:

Chase (NBC)
9/20/10: 4.8/ 8
9/27/10: 4.1/ 7
10/04/10: 3.8/ 6
10/11/10: 3.5/ 5

Last, and very least as always, was The CW’s combination of 90210 (1.7/ 2) and Gossip Girl (1.5/ 2), which never garners any leverage in the overnights. When it comes to The CW, it is all about the young female audience.

Source: Nielsen Media Research data

Source: pifeedback