Rating News - 15th October - Smallville, Supernatural & More

-Total Viewers:
CBS: 8.66 million, NBC: 4.26, ABC: 4.22, CW: 2.99, Fox: 2.50

-Adults 18-49:
CBS: 1.5 rating/5 share, CW: 1.3/ 4, ABC and NBC: 1.1/ 4 each, Fox: 0.8/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
CSI: NY (CBS), Blue Bloods (CBS)

-Friday’s Losers (excluding repeats):
School Pride (NBC), Medium (CBS), The Good Guys (Fox), 20/20 (ABC)

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-Ratings Breakdown:
CBS remains the network to beat on troubled Friday, but just 8.66 million viewers and a 1.5 rating/5 share, on average, is nothing to boast about. In a rare occurrence, The CW finished second overall among adults 18-49, with last-place Fox dipping to embarrassing lows.

In series-premiere news, non-scripted School Pride was DOA on NBC, with just 2.90 million viewers (#4) and a 0.9 rating/3 share among adults 18-49 (#4) at 8 p.m. One year earlier, former occupant Law & Order averaged 7.73 million viewers and a 1.6/ 6 in the demo on Oct. 16, 2009. Considering most new shows drop in the vicinity of 10 to 20 percent in week two, tick, tock…the cancellation clock is already ticking.

School Pride led into a two-hour edition of Dateline at 4.93 million viewers (#2) and a 1.2/ 4 (#2t) among adults 18-49 from 9-11 p.m., with the half-hour breakdown as follows:

Dateline (NBC)
9:00 p.m. – Viewers: 4.29 million (#2), A18-49: 1.1/ 4 (#2)
9:30 p.m. – Viewers: 5.01 million (#2), A18-49: 1.3/ 4 (#2)
10:00 p.m. – Viewers: 5.13 million (#2), A18-49: 1.3/ 4 (#2)
10:30 p.m. – Viewers: 5.30 million (#2), A18-49: 1.3/ 4 (#2t)

Over at dominant CBS, 8 p.m. anchor Medium remains a stumbling block despite winning the 8 p.m. hour in total viewers (6.14 million) and finishing second among adults 18-49 (1.2/ 4). One year earlier, former occupant Ghost Whisperer was considerably stronger at 8.05 million viewers and a 2.0/ 7 in the demo on Oct. 16, 2009. Sometimes even the time period winner is a “loser.”

Medium led into relocated CSI: NY (Viewers: #1, 9.54 million; A18-49: #1, 1.7/ 6 at 9 p.m.), which has lost considerable steam since moving from the Wednesday 10 p.m. hour, followed by week four of Blue Bloods at a dominant 10.29 million viewers and a 1.7/ 6 among adults 18-49. Despite the older skews, CSI: NY and Blue Bloods have to be considered “winners” on this low HUT level evening. At this point, Blue Bloods is indeed the real deal.

Elsewhere, ABC opened the evening with a repeat of No Ordinary Family (Viewers: #2, 4.11 million; A18-49: #2, 1.0/ 4 at 8 p.m.), followed by two episodes of 20/20 as follows:

20/20 (ABC)
9:00 p.m. – Viewers: 3.86 million (#3), A18-49: 1.1/ 4 (#3)
10:00 p.m. – Viewers: 4.69 million (#3), A18-49: 1.3/ 4 (#2t)

The CW aired its consistent combination of Smallville (Viewers: #3, 3.18 million; A18-49: #1, 1.3/ 5) and Supernatural (Viewers: #4, 2.80 million; A18-49: #2t, 1.2/ 4), which were both above average. And Fox closed the night with a repeat of House (Viewers: #5, 2.67 million; A18-49: #5, 0.8/ 3) and an original installment of waiting-to-be axed The Good Guys (Viewers: #5, 2.33 million; A18-49: #5, 0.8/ 3).

Source: Marc Berman