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Ratings News - 28th September - No Ordinary Family and Good Wife off to good starts

29 Sept 2010

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Tables updated and we have also updated the Cancellation Charts.



Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Good Sampling for ABC’s No Ordinary Family

Tuesday 9/28/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
CBS 10.5/16
ABC 8.4/13
Fox 6.7/10
NBC 4.3/ 7
CW 1.3/ 2

----------

-Percent Change From the Year-Ago Evening (Tuesday, September 29, 2009):
Fox: +91, ABC: +50, CW: no change, CBS: - 6, NBC: -12

----------

-Yesterday’s Winners:
NCIS (CBS), Glee (Fox), No Ordinary Family (ABC), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)

-Could Be Better/Could Be Worse:
Detroit 1-8-7 (ABC)

-Yesterday’s Losers (excluding repeats):
One Tree Hill (CW), Raising Hope (Fox), Running Wilde (Fox). Life Unexpected (CW), Parenthood (NBC)

----------

-Ratings Breakdown:
CBS led this second Tuesday of the new TV season in the metered markets, with a 25 percent advantage over second-place ABC. Third overall was Fox, which got a boost from red-hot Glee, followed by NBC and The CW.

CBS’ veteran NCIS opened the evening with a dominant 12.0 rating/18 share at 8 p.m., which was close to the 12.6/20 on the year-ago evening (Sept. 29, 2009), But it will not be enough to beat Fox’s completing Glee (#2: 9.4/14) among adults 18-49. Next on CBS was spin-off NCIS: Los Angeles at a healthy second-place 10.4/16 in the overnights at 9 p.m. (behind ABC’s live Dancing With the Stars Results Show: 11.9/18), followed by the second season-premiere of drama The Good Wife at a dominant 9.2/15 at 10 p.m. One year earlier, The Good Wife scored a 10.1/17. Let’s see if this is enough to win the hour among adults 18-49.

Although Fox’s aforementioned Glee was a force to reckon with at a 9.4/14 at 8 p.m. (and an expected 5+ rating among adults 18-49), new comedies Raising Hope and Running Wilde are wasting the leas-in support. Week two of Raising Hope finished fourth in the 9 p.m. half-hour, with a 4.8/ 7 in the overnights (which was just one-tenth of a rating point below the 4.9/ 7 for last week’s premiere). Comparably, retention out of the 8:30 p.m. portion of Glee (9.5/15) was only 51 percent. At 9:30 p.m., week two of the abysmal Running Wilde dipped to a 3.3/ 5, which finished a distant fourth in the time period with retention out of Raising Hope of only 69 percent. Last week, Raising Hope opened with a 3.9/ 6 in the overnights. Since Fox has already axed Monday drama Lone Star (see TV Tidbits below), maybe it will exercise more patience with Raising Hope and Running Wilde).

In series-premiere news, ABC drama No Ordinary Family was clearly sampled, with a third-place 7.4/11 in the overnights from 8-9 p.m. Compared to former occupant Shark Tank on the year-ago evening (3.4/ 5), that was an increase of a whooping 118 percent. And there is every reason to believe No Ordinary Family could finish second in the hour among adults 18-49 behind Glee. Don’t forget to visit PIFeedback by approximately 12 p.m. ET for the results.

Next on ABC was aforementioned Dancing With the Stars at a first-place 11.9/18 at 9 p.m. (so long, Michael Bolton), followed by week two of crime solver Detroit 1-8-7 at a second-place 6.1/10 at 10 p.m. Compared to last week’s opener (7.1/12 on Sept. 21), that was a decline of a typical 14 percent, and this was 22 percent higher than failed year-ago occupant The Forgotten (5.0/ 8 on Sept. 29, 2009). But retention for Detroit 1-8-7 out of the 9:30 p.m. portion of Dancing With the Stars (12.3/18) was lacking at just 50 percent, and there was a loss of 17 percent in the 10:30 p.m. half-hour (6.6/10 to 5.5/ 9). Consider Detroit 1-8-7 nothing more than time period filler.

Over at NBC, The Biggest Loser is on the downside this season, with a 4.6/ 7 in the overnights from 8-10 p.m. and the half-hour breakdown as follows:

The Biggest Loser (NBC):
8:00 p.m.: 4.4/ 7 (#4)
8:30 p.m.: 4.3/ 6 (#4)
9:00 p.m.: 4.9/ 7 (#3)
9:30 p.m.: 4.7/ 7 (#3)

One year earlier, The Biggest Loser averaged a 5.1/ 8 in the overnights on Sept. 29, 2009.

Next on NBC was sophomore drama Parenthood at a last-place 3.8/ 6 at 10 p.m. While I realize Parenthood’s strength falls among adults 18-49, one year earlier failed occupant The Jay Leno Show was stronger in the overnights at a 4.7/ 8 on Sept. 29, 2009. And an overnight performance this weak is unlikely to translate into anything worth nothing demographically.

Last, and very least, was The CW’s combination of One Tree Hill (#5: 1.5/ 2) and Life Unexpected (#5: 1.1/ 2), which is certainly worthy of more tune-in from a creative standpoint.

Source: Nielsen Media Research data (R = repeat)

Source: pifeedback

8 comments:

  1. Not a whole lot of big ratings news this Tuesday.

    - There's no doubt by now that LUX is dead. (Dang it.)
    - Parenthood is officially a new addition to the chopping block. Ensemble dramas are too costly for numbers that dismal.
    - Plenty of entertainment sites are reporting how well No Ordinary Family did last night. It's a sad commentary on the state of broadcast television when a solid demo number and approx. 10 mil. viewers for a premiere gets you so many pats on the back.

    ReplyDelete
  2. "Fox-Glee continues to do well.Other Tuesday Fox shows not so much."

    Raising Hope was up from last week. Only Running Wilde had a bad Tuesday.

    ReplyDelete
  3. The Big question will be how No Ordarnary Family holds up next week.The fact he beat the Biggest Loser
    In toal and among 18-49 audence Is a good start.Raising Hope could survie considering It tied the Biggest Loser In total viewers and beat it among 18-49.Running wild however could be another Lone Star.Both shows can not hold on to the Glee audence very well.Apart from winning the total viewers In the last hour The Good Wife Is now winning the 18-49 audence.Last season In some weeks It won total audence but come In second.Parenthood Is In serious trouble.It can't hold on to a lot of the Biggest Loser.and loses both toal audences and 18-49 to both the good wife and Detroit 1.8.7.Last season It often won the 18-49 audence.Time to add It to endanged shows.

    ReplyDelete
  4. Yep, next weeks retention numbers will be interesting and when the
    other networks kick in their unscripted shows in that timeslot it will
    be interesting to see if the numbers hold up.

    ReplyDelete
  5. No ordinary family is the best pilot of the year for ABC, but seeing the examples of V and FF last year, too early to call it a success.

    ReplyDelete
  6. The Good Wife was SO GOOD last night.
    I love this show so much...

    ReplyDelete
  7. From Initial numbers we can take these Away

    Abc-No Ordianary Family had decent numbers for premiere and this week at least was decent lead In to
    Dancing with the Stars while Detroit 1-8-7 Is not keeping a lot of Dancing with the Stars viewers.

    CBS-The big tuesday winners


    NBC-The Biggest Loser numbers appear down.And viewerw prefer Dancing with the Stars.While have to wait for the complete breakdown but It doesn't look so great for Parenthood

    Fox-Glee continues to do well.Other Tuesday Fox shows not so much.

    CW-again bad day for them.

    ReplyDelete
  8. I was surprised by how much I liked No Ordinary Family... I was kind of worried at first, but I find it worked out by the end. Interesting to see how it plays out

    ReplyDelete

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