NBC’s Saturday 11:05-11:30 p.m. ET preview of “About a Boy,” following primetime coverage of the Sochi Olympics, generated solid sampling for the new series, averaging a 2.2 rating in adults 18-49 and 8.257 million viewers overall, according to “fast official” ratings from Nielsen Media Research.
Versus Olympics results in the 10:30-11 half-hour, “About a Boy” retained 76% of that lead-in rating in adults 18-49 (2.2 vs. 2.9).
While the special telecast gave the broad Olympic audience an opportunity to sample the new NBC comedy, last night’s preview of “About a Boy” aired outside of primetime and will not be included in averages for the night, week or season.
“About a Boy” debuts in its regular time slot this Tuesday at 9 p.m. ET.
Versus Olympics results in the 10:30-11 half-hour, “About a Boy” retained 76% of that lead-in rating in adults 18-49 (2.2 vs. 2.9).
While the special telecast gave the broad Olympic audience an opportunity to sample the new NBC comedy, last night’s preview of “About a Boy” aired outside of primetime and will not be included in averages for the night, week or season.
“About a Boy” debuts in its regular time slot this Tuesday at 9 p.m. ET.
Source:
That's pretty good, seeing that the Olympics only averaged a 2.6
ReplyDeleteDoesn't seem too bad for NBC.
ReplyDeletewould have been higher had they premiered it after the Olympics on one of its stronger nights. They also could have done the same for all their other mid season shows. I wonder how it will do after The Voice. I'm gonne say that AAB and Growing Up Fisher will only need to stay above a 1.6 to be renewed.
ReplyDeleteAAB should easily get a 1.6+ after The Voice, Revolution never went lower than a 1.8 after The Voice.
ReplyDeleteNow lets see how it holds up next week without an Olympic boost.
ReplyDeletebut with a much higher Voice lead-in...
ReplyDeleteTouche!
ReplyDelete