ABC's "Scandal" Scores Series Highs Across the Board
Info on ABC's Thursday, ahead of the regular press release.
Gaining week to week in viewers (+4%) and young adults (+5%), ABC marked its strongest Thursday since mid-October with regular programming on the night - since 10/18/12.
· The Net was up over the year-ago Thursday, with an all original line up, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).
Soaring over its lead-in at 9pm, ABC's Grey's Anatomy dominated its hour among Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the #1 drama of the night on each count.
Posting its best-ever young adult lead-in retention out of an original Grey's, ABC's winter final of Scandal beat CBS' Elementary for the first time in Adults 18-49 to stand as the #1 series in the 10 o'clock hour for the 2nd week running. Additionally, Scandal once again led by double to triple digits over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.
· Building for the 2nd consecutive telecast in viewers (+12%) and young adults (+14%), Scandal scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).
Source: ABC
Info on ABC's Thursday, ahead of the regular press release.
Gaining week to week in viewers (+4%) and young adults (+5%), ABC marked its strongest Thursday since mid-October with regular programming on the night - since 10/18/12.
· The Net was up over the year-ago Thursday, with an all original line up, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).
Soaring over its lead-in at 9pm, ABC's Grey's Anatomy dominated its hour among Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the #1 drama of the night on each count.
Posting its best-ever young adult lead-in retention out of an original Grey's, ABC's winter final of Scandal beat CBS' Elementary for the first time in Adults 18-49 to stand as the #1 series in the 10 o'clock hour for the 2nd week running. Additionally, Scandal once again led by double to triple digits over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.
· Building for the 2nd consecutive telecast in viewers (+12%) and young adults (+14%), Scandal scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).
Source: ABC
I've been watching this show with my parents and I haven't been a huge fan (would rather watch Elementary), but I was sure to watch this last night. I was a little disappointed with the episode (too many flashbacks that I thought were meant for stalling), but this season has been really pretty good. Next week's should be great!
ReplyDeleteI guess it all depends on what a person reads,in THR it states Grey's tied for a season low.And POI hit a high for the season so far..
ReplyDeleteyou do know that ABC was preempted right? There is a chance it will adjust down, not saying it will but very possible
ReplyDeleteScandal deserves, great episode.
ReplyDeleteI suppose Scandal did good considering the diminished lead-in. But even for a series high, it's numbers are still very soft.
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