Ratings News - 18th October 2012 *Full Tables Posted*

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NOTE: The table below will be updated live as we get the numbers in.



Metered Market Wednesday Ratings
CBS Wins; Week 2 of Arrow Solid on The CW

Wednesday 10/17/12
Metered Market Results

Household
Rating/Share
CBS 7.4/12
ABC 6.0/10
Fox 4.5/ 7
NBC 4.0/ 6
CW 2.2/ 3

-Percent Change from Year-Ago Evening – Wednesday 10/19/11
CW: +69, CBS: no change, ABC: - 6, NBC: -22, Fox: -51

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-Winners:
Survivor: Philippines (CBS), Arrow (CW), Modern Family (ABC), Criminal Minds (CBS), CSI (CBS)

-Honorable Mention:
The Middle (ABC)

-Losers (excluding repeats):
Animal Practice (NBC), Guys With Kids (NBC)

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-Ratings Breakdown:
CBS got over the Wednesday “hump” in winning overnight fashion, with a 23 percent advantage over second-place ABC. Since only one network, The CW, was on the year-to-year plus side (+69 percent), let’s start with week two of drama Arrow, which dropped by only seven percent from its week ago-ago debut (3.0/ 5 on Oct. 10) with a 2.8 rating/5 share (#5) at 8 p.m. Keep in mind that most new series decline 10 to 20 percent in week two. Comparably, Arrow outdelivered a repeat of Ringer on the year-ago evening (0.9/ 1) by a whopping 211 percent, and the young male demos are expected to look particularly promising. It is very safe to predict a full season pick-up will be issued at any moment. Congratulations, The CW…Arrow is a hit.

At 9 p.m., veteran Supernatural is also on the plus side versus its prior Friday night performance thanks to the support from Arrow. But a 1.5/ 2 in the overnights from 9-10 p.m. (#5) was 47 percent below Arrow and the network can put this time period to better use. Compared to year-ago time period occupant America’s Next Top Model (1.8/ 3 on 10/19/11), Supernatural dipped by 17 percent.

In other week two news, Nashville on ABC (#2: 5.0/ 9) versus Chicago Fire on NBC (#3: 4.2/ 7) at 10 p.m. held a 19 percent overnight advantage. But CSI on CBS led the hour with a 7.3/12, which was four percent above the year-ago evening (when it faced Revenge on ABC and Law & Order: SVU on NBC). Comparably (and minus the lead-in support from Modern Family last week), Nashville dipped by a hefty 27 percent from one week earlier. And it was down by 15 percent from aforementioned Revenge one year earlier (5.9/10 on 10/19/11). But one piece of positive news was retention out of the season-premiere of lead-in Suburgatory (#2: 5.6/ 9 at 9:30 p.m.) of a solid 89 percent.

Chicago Fire, meanwhile, dropped by a less extensive 11 percent from its week-ago opener (4.7/ 8 on Oct. 10). And retention out of the 9:30 p.m. portion of lead-in Law & Order: SVU (5.0/ 8) was respectable at 84 percent. But compared to year-go occupant Law & Order: SVU (5.9/ 9 on 10/19/11) this was down by 29 percent. Of the two, Nashville is the more promising entry.

Earlier in the evening on ABC was underrated The Middle at a second-place 6.3/10 at 8 p.m., followed by week four of The Neighbors (#2: 5.0/ 8), Modern Family (#1: 9.0/14) and the aforementioned second season-premiere of Suburgatory (#2: 5.6/ 9) from 8:30-10 p.m. Comparably, The Neighbors built by nine percent week-to-week (versus a 4.6/ 7 on Oct. 10) with retention out of Modern Family of 79 percent. And The Middle and The Neighbors, on average, beat competing NBC comedies Animal Practice (#4: 2.9/ 5) and Guys With Kids (#4: 3.2/ 5) by 85 percent.

At 9:30 p.m., Suburgatory built from year-ago occupant Happy Endings (4.9/ 8 on 10/19/11) by 14 percent, with improved retention out of Modern Family of 62 percent.

On NBC, failing Animal Practice at 8 p.m. (sorry Crystal!) trailed year-ago occupant Up All Night (#4: 4.1/ 7 on 10/19/11) by 29 percent, while Guys With Kids at 8:30 p.m. was three percent above former occupant Whitney (3.1/ 5 on 10/19/11). At 9 p.m., Law & Order: SVU perked up to a 4.8/ 8 (#4), but that was down by 20 percent from year-ago occupant Harry’s Law (6.0/ 9 on 10/19/11).

Moving to CBS, Survivor: Philippines dominated the 8 p.m. hour with a 7.2/11 in the overnights, which was three percent above Survivor: South Pacific on the year-ago evening (6.9/11 on 10/19/11). Next was Criminal Minds at a healthy 7.8/12 at 9 p.m., which won the hour overall in the metered markets, followed by aforementioned CSI at a first-place 7.3/12 at 10 p.m.

Finally, Fox filled the evening with a two-hour recap edition of The X Factor, which averaged a 4.5/ 7 in the overnights from 8-10 p.m.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights