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Breaking Bad - Season 5 - Premiere Most Watched Episode Ever

16 Jul 2012

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AMC’S “Breaking Bad” SEASON FIVE PREMIERE IS MOST WATCHED EPISODE EVER WITH 2.9 MILLION VIEWERS UP +14% OVER SEASON FOUR PREMIERE

2.2 HH RATING, +22% UNPRECEDENTED GROWTH IN A FIFTH SEASON 1.9 MILLION ADULTS 18-49, +34%

New York – July 16, 2012 – Last night’s season five debut of AMC’s “Breaking Bad” was the most watched episode in the history of the series. From 10pm – 11pm, the network earned a 2.2 HH rating delivering 2.9 million viewers. This marks an increase of +22%/ +14% respectively. Even more impressive is the exceptional growth among the coveted 18-49 demo, which saw a +34% increase versus last season’s premiere. Among the Adults 25-54 demo, “Breaking Bad” delivered 1.8 million marking an increase of +28%. For the night, “Breaking Bad’s” season 5 premiere attracted 3.5 million viewers with the 10:00 pm EST premiere and the 11:30pm EST encore. In August, AMC announced the final 16 episodes to conclude the series. “Breaking Bad” airs on AMC Sunday nights at 10pm ET/PT.

“From day one, ‘Breaking Bad’ has been a passion project for all of us at AMC. This show has helped define what our brand stands for in terms of supporting quality storytelling and creative risk-taking. Working with these terrifically creative people on such outstanding material has been a joy-filled ride. I’m so pleased to share this success with the entire ‘Breaking Bad’ team,” said Charlie Collier, AMC’s president. “We look forward to sharing the final 16 episodes with ‘Breaking Bad's’ passionate fans. As our marketing campaign says, ‘All hail ‘The King.’”

AMC is carried on every cable, satellite and TelCo provider except the Dish network.

Key Nielsen Highlights for the season five premiere of “Breaking Bad”:

10pm airing – 2.2 HH rating with 2.9 million viewers: +22%/+14% vs. season 4 premiere
10pm airing – 1.9 million Adults 18-49: +34% vs. season 4 premiere
10pm airing – 1.8 million Adults 25-54: +28% vs. season 4 premiere
10 pm, 11:30 pm airings cumed to 3.5 million viewers
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8 comments:

  1. patriotfall16 July 2012 at 20:12

    Did Breaking Bad do better than Mad Men's season 5 premiere?

    ReplyDelete
  2. Bunky Bunk16 July 2012 at 20:46

    Here's
    the original press release for the ratings of episode 5.01 of Mad Men
    published on March 24 :








    9pm
    airing – 2.5 HH rating with 3.5 million viewers: +9%/+21% vs.
    Season 4 Première.

    9pm
    airing – 1.6 million Adults 18-49: +30% vs Season 4 Première.

    9pm
    airing – 1.7 million Adults 25-54: +17% vs Season 4 Première.

    9
    pm & 11:00 pm airings cumed to 4.4 million viewers.




    Mad
    Men's season première was at 9pm (episode 5.02 was at 10pm, as were
    the next 11 episodes), so it was a different competition for that
    episode (The Killing was at 9pm in April and May) which had to face
    the series finale of Luck (HBO), the penultimate episode of the
    second season of Shameless (Showtime), and new episodes of The Good
    Wife (CBS), Desperate Housewives (ABC) and American Dad at 9:30
    (FOX), among new episodes of TV series.



    Last
    Night at 10pm, Breaking Bad was facing the series première of
    Political Animals (USA Network), new episodes of Weeds/Episodes
    (Showtime) and new episode of The Newsroom (HBO), but let's bear in
    mind that Dish Network (a big cable provider) has dropped AMC ! The
    fact that despite that, Breaking Bad managed to have a series high is
    impressive.



    Many
    people seem to have been hooked in the past 9 months after the
    thrilling fourth season : the show got to go to Comic-Con for the
    first time, and now this (the numbers show a big growth among the
    18-49 demo)... it's not Walking Dead numbers (and I don't see how
    Breaking Bad could gain 5 million viewers in 2 months ^^) but it's
    still very good.

    ReplyDelete
  3. Dan Kempner16 July 2012 at 21:34

    A very well-deserves accomplishment. Breaking Bad is a rare case of a show getting better and better with every season, and last night's premiere truly was amazing.

    ReplyDelete
  4. shortguy45716 July 2012 at 21:49

    I know I'm probably gonna get a lot of backstabbing here but... the premiere was kind of boring... maybe it's because I keep comparing it to Lost...

    ReplyDelete
  5. Michael Anthony Leber16 July 2012 at 22:39

    This show is not Lost; the closest thing on television to Lost at this point is Fringe or The Walking Dead.

    ReplyDelete
  6. shortguy45716 July 2012 at 23:15

    oh cool! Thanks for the suggestions! I understand that it's an entire different concept... and on some level I treat it as such... it's just sometimes I expect a little more from television based on the standards I gave Lost...

    ReplyDelete
  7. Michael Anthony Leber17 July 2012 at 02:01

    Lost was much more "event-based television" than Breaking Bad generally is.

    ReplyDelete
  8. Lou19 July 2012 at 20:27

    Well deserved hope the ratings continue to rise

    ReplyDelete

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