In what has become a TV industry standard, Fox will preview new comedy series Ben And Kate and The Mindy Project in advance of their fall primetime debuts. The previews will be on Facebook and other online sites, including including Yahoo!, Hulu, AOL, MSN, Fox.com and Xfinity, and via participating cable, satellite and telco distribution partners, on both VOD and online platforms, for two weeks, from Aug. 27 to Sept. 9.
Source: Deadline


Awesome! Will definitely be doing this for both shows.
ReplyDeleteNo surprise it worked out well for a lot of shows last season, good to see networks embracing the net rather than being afraid of it.
ReplyDeleteOnline ratings will also count more beginning in descember.
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