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SUNDAY 4/01/12 Metered Markets
Household
Rating/Share
CBS 7.9/13
ABC 5.1/ 8
NBC 4.3/ 7
Fox 2.3/ 4
-Percent Change from Year-Ago Evening – Sunday 4/03/11
CBS: + 4, ABC: - 7, Fox: - 8, NBC: -12
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-Winners:
60 Minutes (CBS), The 47th Annual Academy of Country Music Awards (CBS)
-Honorable Mention:
Once Upon a Time (ABC)
-Losers (excluding repeats):
Dateline (NBC), The Cleveland Show (Fox)
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-Rating Results:
It was a clean overnight sweep for CBS, which bested distant No. 2 ABC by 55 percent in the overnights. Third overall was NBC, which featured three-hours of Celebrity Apprentice, followed by distant Fox.
Older skewing granddaddy 60 Minutes opened the evening for the Eye net with a 7.5 rating/14 share at 7 p.m., followed by The 47th Annual Academy of Country Music Awards at an 8.1/13 from 8-11 p.m. Comparably, The ACM Awards was five percent above the year-ago telecast (7.7/12 on 4/0/3/11), and that translated into 13.05 million viewers and a 3.3 rating/9 share among adults 18-49 (based on the Live Plus Same Day data). Here is the half-hour breakdown:
The 47th Annual Academy of Country Music Awards (CBS)
8:00 p.m.: 8.2/13 (#1)
8:30 p.m.: 8.3/13 (#1)
9:00 p.m.: 8.2/12 (#1)
9:30 p.m.: 8.1/12 (#1)
10:00 p.m.: 8.1/13 (#1)
10:30 p.m.: 7.4/13 (#1)
Over at ABC, week five of drama GCB remains a modest (albeit “on the fence”) performer at a third-place 4.6/ 8 in the overnights at 10 p.m. Comparably, this was 21 percent below a year-ago Sunday night telecast of Body of Proof (5.8/ 9 on 4/03/11), with retention out of the 9:30 p.m. portion of Desperate Housewives (#2: 6.3/10) of 73 percent. Five-week overnight track for GCB: 6.0/10 – 5.5/ 9 – 4.7/ 8 – 4.8/ 8 – 4.6/ 8.
Next Sunday, ABC will test GCB in the Sunday 9 p.m. hour, with back-to-back original episodes.
Earlier in the evening on ABC was a repeat of veteran America’s Funniest Home Videos at a 3.6/ 6 at 7 p.m. (#2t), followed by reliable Once Upon a Time at a second-place 5.9/ 9 at 8 p.m. Comparably, Once Upon a Time was right on par with year-ago occupant Secret Millionaire. Desperate Housewives, meanwhile, averaged a 6.3/10 in the 9 p.m. hour, which was also equal to one year earlier.
Elsewhere, three-hours of Celebrity Apprentice on NBC (featuring two episodes and two firings) scored a 4.6/ 8 in the overnights from 8-11 p.m., building by 28 percent from a 3.6/ 7 (#2t) for Dateline at 7 p.m. Comparably, however, Celebrity Apprentice dropped by 29 percent from the 6.5/10 for a two-hour edition on 4/03/11. Here is the half-hour breakdown:
Celebrity Apprentice (NBC)
8:00 p.m.: 3.9/ 6 (#3)
8:30 p.m.: 4.2/ 7 (#3)
9:00 p.m.: 4.7/ 7 (#3)
9:30 p.m.: 4.7/ 7 (#3)
10:00 p.m.: 4.8/ 8 (#3)
10:30 p.m.: 5.2/ 9 (#2)
As for Arsenio Hall’s verbal attack on Aubrey O’Day, what did you think? Click here: http://tinyurl.com/732l2hm
Fox capped off the evening with an encore telecast of The Simpsons at 7 p.m. (#4: 1.5/ 3), followed by The Cleveland Show (#4: 1.8/ 3), another repeat installment of The Simpsons (#4: 2.4/ 4), Bob’s Burgers (#4: 2.2/ 3), Family Guy (#4: 3.2/ 5) and American Dad (#4: 2.7/ 4). While Fox is dependent, of course, on the young adult demos, based on the overnights the network could use a major shot of adrenaline on this evening.
Source: Nielsen Media Research data
Source: Marc Berman@TVMediaInsights


Was terrified about OUAT. It still did well against the music awards, though. I bet the ratings will go back up soon.
ReplyDeleteWith the summer time it's logical OUAT doesn't do ratings as in February. But that numbers are great
ReplyDeleteYay, OUAT seems to be doing great. And if DH really is "equal to one year earlier", it could score a 2.9 rating, which Season 7 did last year with the first April episode. I hope the series finale will be watched by 20 Mio people :D
ReplyDeleteI couldn't get to see Arsenio Hall's meltdown,the click here is not working,and for some reason when i input that info it didn't come up,,,
ReplyDeleteStill good for OUAT :)
ReplyDeleteIt's a bad timeslot for this time of year - but I guess only 4 episodes left so whatever.
I agree. I think next year OUAT should be at 9 PM
ReplyDeleteI think 8pm Sept-Feb is okay though.
ReplyDeleteIt probably will, people are more interested in the finales themselves than the final season itself.
ReplyDeleteIn Nov/Dec they are football, in March/May DTS. OUAT has a strong fandom, in better timeslot can do 3.5 easily
ReplyDeletereally hoping for this. It would be nice to end with the same number it started with
ReplyDeleteGlad Bob's Burgers is no longer a loser this week. It's really funny and something new as oppossed to the Seth Macfarlane animation domination block. Simpsons and Family are still good but I'm not into American Dad anymore nor have I started Cleveland Show
ReplyDeleteIt's a tough decision for them I think. I mean moving it back an hour might help with viewers that have busy weekends, but as a show designed to draw in families they want it on as early as possible to keep the young-uns (and parents of said young'uns) as viewers....
ReplyDeleteI'm not sure it will ever be and 8 or 9pm show... (going by my Central Time Zone)....
I don't see ABC moving Once Upon A Time to 9PM. They probably want to use the show to launch a new series and by putting it at 8PM they can possibly pair that new Beauty and the Beast series with it at 9PM using ONCE as a lead-in.
ReplyDeleteGCB is going to be dead and gone after this season is over. And with all its freshmen series hitting series/season lows, I wonder what will happen to Revenge when it returns after being gone for so long.
ReplyDeleteG.C.B is my favorite new show and I hope it does well with the two new episodes next week. I want this show to last. OUAT is always doing well it's one of the bigger shows on this network. I got to rewatch!
ReplyDeleteI hope it can go past 10 million again but even 9 would be great.
ReplyDeleteI'm glad to see Once Upon a Time held its own!
ReplyDelete