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Ratings Five-Spot - Smash, The River, Person of Interest, The Walking Dead, Comic Book Men

14 Feb 2012

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In case you missed my SpoilerTV post from last week, check out the big guide to January cable ratings! And here's the Ratings Five-Spot for the week ending February 12, 2012:
  • Smash - NBC got a great performance out of The Voice in its post-Super Bowl turn, and The Voice then turned that into a whooping 6.7 A18-49 rating in its Monday debut last week. Leading out of The Voice at 10:00 was the premiere of NBC's new drama Smash with 11.44 million viewers and a 3.8 demo rating. A 3.8 is a pretty big number for a drama premiere these days (only Once Upon a Time and Touch were bigger this season), and it's a really big number for an NBC drama premiere these days (their previous biggest this season was Grimm's 2.1). But because of just how huge its The Voice lead-in opened, I don't think it was unreasonable to expect even better from the heavily Super Bowl-promoted drama. And the overnight numbers have Smash down 26% in week two, so don't pencil this one in as a success just yet.
  • The River - Last Tuesday, ABC aired the two-hour premiere of new genre drama The River to fairly underwhelming results. Overall, it averaged 7.59 million viewers and a 2.4 demo. Even more alarming than the raw numbers had to be the trend throughout the telecast, as the show lost demo and total audience in each half hour. Those are definitely below-average premiere numbers, and even a typical 15% or so drop puts the show in fairly shaky territory. But if it settles at that 2.0 or so, it'd still be stronger than a lot of the stuff ABC throws on Tuesday between Dancing with the Stars seasons. Would that be good enough for renewal? Similar numbers weren't for last year's V. Stay tuned.
  • Person of Interest - One of the few broadcast shows that's been on the rise in the winter months has been CBS' Person of Interest. Its opening episode of 2012 (on January 12) pulled a new series high 3.2 demo, and it's gone 3.2 -> 3.3 -> 3.3 in three episodes since then. Three of those four episodes were also new series highs in total viewership, capped off with last week's 15.14 million viewers. What looked like a somewhat disappointing and marginal show for much of the fall now appears almost completely safe, and it's now doing better numbers than CSI in the same timeslot last year. And the interesting thing is that it may have thrown a wrench in what many presumed were CBS' inevitable plans to add a second hour to their Thursday comedy block. If this show keeps growing, will CBS really want to mess with it?
  • The Walking Dead - In season one, The Walking Dead arguably became the first basic cable drama to pull 18-49 numbers so good that most of the broadcast networks would be happy to have them. In the first half of season two, the show took one more step up; it became a legitimate broadcast-sized hit. Only four broadcast shows had a bigger fall average. What's the next step? Become bigger than the broadcast hits. And it looks like The Walking Dead may be on its way there. The show premiered on Sunday to a gigantic 8.10 million viewers, and about two thirds of those (5.4 million) were in the 18-49 demo. That added up to a 4.2 demo rating, which amazingly tied with NCIS as the biggest drama of the week, broadcast or cable. And this came despite facing the second-biggest telecast of the Grammy Awards ever. Astounding.
  • Comic Book Men - It wasn't all rosy for AMC on Sunday, as their first foray into reality TV took tremendous drops after The Walking Dead. Kevin Smith's Comic Book Men premiered to just 1.96 million viewers and a 1.0 demo. Both of those represent less than 25% retention of the Dead lead-in, some of the lowest figures you'll see. (For reference, a show that holds less than 25% of the Super Bowl, the biggest TV event of the year, is usually considered a disappointment.) But an interesting factoid about this Comic Book Men premiere is that it did something fellow AMC show Mad Men's never done in four seasons: break a 1.0 in the demo. That's not meant to be a compliment to Comic Book Men (and I'm sure Mad Men would break a 1.0 with that kind of lead-in), I'm just pointing out what an enormous gap there is between The Walking Dead and everything else on AMC.
For more in-depth TV ratings coverage every day, check out my blog at SpottedRatings.com or follow me on Twitter: @spotupj.

8 comments:

  1. well, I hope CBS don't mess with POI since it's GROWING in audience..

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  2. Good stuff as usual!

    I thought Person of Interest was one of the few "locks" for renewal and  possible bonafide "hits" of this Fall season going in. The ratings at first were good, but not great, and maybe not even good enough to guarantee renewal. Now it seems to have grown its way into the number 1 new drama of the new season.

    I like SMASH a lot but I am still not diving in head first. I am not sure it will be as big as BC hoped after a few more weeks....

    I actually watched Comic Book Men just to see what it was about since I read very little about it.... Wow, bad. Talk about a limited demographic! I'm no comic book fan, but I can enjoy collectible shows like Pawn Stars, Antique Roadshow and their ilk... Comic Book Men was one of the most self-indulgent series I have ever watched. It was almost as if the 5 of them made the shows for themselves and liked watching themselves so much they assumed everybody would have to enjoy it as much too.

    Honestly The Walking Dead continues to amaze me.... Not the quality of the series itself, but the ratings keep climbing to almost unimaginable levels for a Horror series. Of course the not-so-secret is that it is ess horror and more drama and a superbly crafted drama at that. Non-horror fans can enjoy it because of its quality, which is exactly the opposite of The River in my mind...
    I will be surprised if The River gets a renewal honestly. Last week was pretty bad as far as premiere ratings for an uber-hyped major network series and just pretty bad overall honestly. It seems to be one of those very polarizing shows that people either love or hate and that is rarely a good thing for a series with an already limited demographic like the horror genre The River. 

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  3.  I love Smash, and I really hope it will turn out for the best. SMASH is a stellar show and it hurt so much to see it cancelled :(

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  4. Don't worry guys , PoI is save, i hope so.

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  5. Love what's happening for Person of Interest. Disappointed with the goings-on regarding The River. Even though the former show definitely seems to be of a higher quality than the latter, I had a lot of fun with The River's first two episodes, and I would love to see this show continue on. I'd pick it over Terra Nova and Alcatraz at this point despite enjoying them (though I realize that's not a real choice since they're not on the same network).

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  6. The fact I listen to Smodcast and the rest of Kevin Smith's podcast network, I can see that this show is only geared to people that follow Kevin Smith. So it was no surprise that there was such a drop in ratings between walking dead and comic book men.

    What does surprise me absolutely is the fact that Mad Men has never broken 1.0 demo, BUT the creator manages to swindle a deal that has majorly affected the other two flagship shows on the AMC network?? The Walking Dead continues to pull in AMAZING ratings, but Frank Darabont was fired?

    I really don't understand, if someone could explain to me how Mad Men got such a good deal that would be great. But The Walking Dead has become the more successful show for AMC, they just didn't know it yet I guess...

    I do love Mad Men, and have got the series on DVD. I just need to search the internet for some answers.

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  7. I really hope The River does better! And if not, please at least air the full season!

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  8. James "One" Shade14 February 2012 at 23:33

    My fear in regards to that would be that it doesn't get high enough and CBS goes on the track that 2 Broke Girls could do better in the top half hour.

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