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METERED MARKET WEDNESDAY RATINGS
ABC Win; Respectable Sampling for Are You There, Chelsea on NBC
Wednesday 1/11/12
Metered Market Results
Household
Rating/Share
ABC 6.2/10
CBS 6.1/10
NBC 5.6/ 9
Fox 2.1/ 3
CW 1.0/ 2
-Percent Change from Year-Ago Evening – Tuesday 1/12/11
NBC: +37, CBS: +33, Fox: +17, CW: -17, ABC: - 2
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-Winners:
The Middle (ABC), Suburgatory (ABC), Modern Family (ABC),
-Honorable Mention:
The 38th Annual People’s Choice Awards (CBS), Harry’s Law (NBC), Revenge (ABC)
-Losers (excluding repeats):
One Tree Hill (CW), Mobbed (Fox), Happy Endings (ABC)
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-Ratings Breakdown:
ABC inched past CBS for overnight Wednesday dominance, but Modern Family-ignited ABC will have a heftier advantage among adults 18-49. Third overall was NBC, followed by distant Fox and The CW, which did not benefit by the return of One Tree Hill.
In series-premiere news, NBC sitcom Are You There, Chelsea? was sampled, with a third-place 4.6 rating/7 share at 8:30 p.m. Comparably, Are You There, Chelsea? built from relocated Whitney (#3: 4.4/ 7 at 8 p.m.) by five percent, leading NBC to its second best overnight performance in the time period this season. One year earlier, a repeat of game show Minute to Win It averaged a 3.1/ 5 on 1/12/11.
In the battle of the 8-9 p.m. sitcoms, ABC’s underrated combination of The Middle (#1: 6.5/11) and Suburgatory (#1: 6.0/ 9) outdelivered Whitney and Chelsea on average, however, by 39 percent.
In season-premiere news, the ninth – and final season – of CW drama One Tree Hill returned with a last-place 1.4/ 2 at 8 p.m. Comparably, that was equal to a repeat of Nikita on the year-ago evening. Capping off the 8 p.m. hour were repeats of Criminal Minds on CBS (#2: 5.4/ 9) and Mobbed on Fox (#4: 2.0/ 3).
At 9 p.m., The 38th Annual People’s Choice Awards on CBS, which officially opens awards season, scored a 6.4/10 in the overnights from 9-11 p.m., with the half-hour breakdown as follows:
The People’s Choice Awards (CBS)
9:00 p.m.: 7.3/11 (#1)
9:30 p.m.: 6.8/11 (#1)
10:00 p.m.: 6.2/10 (#1)
10:30 p.m.: 5.3/ 9 (#3)
Compared to one year earlier (7.0/11 on 1/05/11), The People’s Choice Awards were down by nine percent. For a complete listing of the winners, click here: http://www.peopleschoice.com/pca/awards/nominees/
Moving to ABC, Modern Family at 9 p.m. took top-rated honors for the evening with a rock-solid 8.7/13. That led into a third-place 4.8/ 8 for Happy Endings at 9:30 p.m., which dipped by an extensive 45 percent (hence the “loser” label). Also in the 9 p.m. hour was older-skewing Harry’s Law on NBC (#2: 6.2/10), which increased by 30 percent from Are You There, Chelsea?, low-rated Mobbed on Fox (#4: 2.3/ 4), and a repeat of One Tree Hill on The CW (#5: 0.7/ 1).
As a reminder, upcoming comedy Don’t Trust the B____ in Apartment 23 steps into the Wednesday 9:30 p.m. half-hour on ABC on April 23.
At 10 p.m., veteran Law & Order: SVU on NBC finished second overall behind The People’s Choice Awards with a 6.1/10 in the overnights. Third was demo friendly Revenge on ABC (5.6/ 9), which built by 19 percent from Happy Endings.
Source: Nielsen Media Research data
Source: Marc Berman@TVMediaInsights


why is happy endings always the losers, does nobody watches it. it is funny as hell
ReplyDeleteI'm surprised they're leaving Apartment 23 until April 23rd.
ReplyDeleteAs their apparently most exciting new comedy (more so than Suburgatory at the time) why premier it in a slot so late it'll probably fail?
Its ratings are pretty good, I think it's safe for another season.
ReplyDeleteThat's Marc Berman for you *shrugs*
ReplyDeleteThanks!
ReplyDeleteHow is Whitney still getting viewers? I thought when it went to Wednesday it would wither up and go away. It boggles my mind that it gets the viewers it does, same for the Are You There Chelsea show.
ReplyDeleteOn a better note:
Great for Modern Family but I'm tired of this guy (I know its not someone on this site) badmouthing Happy Endings when it is doing just fine. Glad for both of those shows.
Come on! I don't want to find that Community died because rubbish like Shitney and Chelsea can pull in better ratings! Six Seasons and a Movie!!
ReplyDeleteHappy Endings is a great show.
ReplyDeleteit's disappointing that Whitney is doing better on Wednesday. Hopefully it won't last. It needs to fail so Community has a chance.
ReplyDeleteI bet if Whitney was on CBS it would probably get 10m, people do watch some rubbish
ReplyDeleteHappy Endings also does well in the demo ratings so I don't know why he insists on saying its a loser every week
ReplyDeleteDang...I was hoping that Chelsea's ratings would help lift Harry's Law's ratings... :(
ReplyDeleteIt's always a loser because this plank only cares about viewer retention. If Suburgatory miraculously got 48m viewers next week, Modern Family would be classed a 'loser' by him because it's steady 12m would only be 25% retention.
ReplyDeleteTake everything he says with a pinch of salt. His opinion means nothing thankfully.
Oh I see he is one of those retention nuts I keep hearing about ha.
ReplyDeleteNot to shabby Chelsea good job suburgatory!!
ReplyDeleteHappy Endings is always considered a loser because of weak audience retention out of Modern Family.
ReplyDeleteThe thinking is that Happy Endings doesn't have a strong audience... Just a bunch of people who can't be bothered to turn the TV off after Modern Family ends. This is why "The Middle", with slightly weaker ratings, is considered a winner. It starts off the night and has no lead-in, but still gets strong ratings. Suburgatory coming out of The Middle, in contrast to Happy Endings out of Modern Family, retains almost 100% of The Middle's audience.
Modern Family is the big winner because it grows something like 75% out of Suburgatory. Growth is always good.There is *some* reason to believe this kind of stuff (things do stronger with stronger lead ins and vice versa), but in this day and age, with so many channels to flip through, I have a hard time believing the retentionist rhetoric. I suspect that not everyone watching the Middle (the 100%) actually watches Suburgatory. The target audiences are wildly different.