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Ratings News - 11th November 2011 *Full Ratings Table*

Nov 11, 2011

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Metered Market Thursday Ratings Update
CBS Wins Despite Drama Encores; Fox Poised for Adult 18-49 Victory

Thursday 11/10/11

Household
Rating/Share
CBS 6.9/11
Fox 6.4/10
ABC 5.8/ 9
NBC 3.2/ 5
CW 2.0/ 3

-Percent Change from the Year-Ago Evening (Thursday 11/11/10):
Fox: +42, CW: - 5, ABC: 8, NBC: -11, CBS: -18

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-Winners:
The Big Bang Theory (CBS), The X Factor (Fox), Grey’s Anatomy (ABC), The Mentalist R (CBS)

-Fading Fast:
The Office (NBC)

-Losers (excluding repeats):
Charlie’s Angels (ABC), Community (NBC), Parks and Recreation (NBC), Whitney (NBC), The Secret Circle (CW), Prime Suspect (NBC)

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-Ratings Breakdown:
Despite populating two-thirds of the line-up with repeats, CBS still topped the Thursday overnight charts with a 0.5 rating point advantage over second-place Fox. But Fox is poised for dominance among adults 18-49 thanks to The X Factor at 8 p.m. Third overall in the metered markets was ABC, followed by NBC and The CW.

The Big Bang Theory on CBS took top-rated honors of the evening, with a 9.9 rating/16 share at 8 p.m. Comparably, that built from one year earlier (8.9/14 on 11/11/10) by 11 percent. Although returnee Rules of Engagement (#2: 6.9/11 at 8:30 p.m.) remains a vast improvement over recent failed occupant How To Be a Gentleman, retention out of The Big Bang Theory was just 70 percent. And growth for Rules of Engagement compared to short-lived year-ago occupant $#*! My Dad Says (6.4/10 on 11/11/10) was only eight percent. CBS needs to put this protected time period to better use.

Next on CBS were encore telecasts of Person Of Interest (#3: 5.8/ 9) and The Mentalist (#1: 6.5/11) from 9-11 p.m.

On Fox, aforementioned The X Factor finished second overall from 8-9 p.m. with a 6.8/11 in the overnights. Comparably, this built from Bones one year earlier (5.9/ 9 on 11/11/10) by 15 percent. Relocated Bones, meanwhile, held 81 percent of the 8:30 p.m. portion of The X Factor (7.4/12), with a respectable 6.0/10 (#2) from 9-10 p.m.

On ABC, canceled Charlie’s Angels could not compete at 8 p.m., of course, with a 3.5/ 5 in the overnights. Veteran Grey’s Anatomy perked up to a dominant 8.2/13 at 9 p.m., which dipped by only eight percent from one year earlier (8.9/13 on 11/11/10). Spin-off Private Practice, which could never stand on its own, capped off the evening for ABC with a typical second-place 5.7/10 at 10 p.m. Opposite NBC’s Prime Suspect (#3: 3.6/ 6) and CBS’ aforementioned The Mentalist encore, Private Practice should have no trouble winning the hour among adults 18-49.

NBC, unfortunately, faces a growing uphill battle on Thursday. Community and Parks and Recreation were stalled at the 8-9 p.m. gate, each with a fourth-place 2.5/ 4 in the overnights. Year-to-year, Community dipped by 22 percent, while Parks and Recreation versus former 8:30 p.m. time period occupant 30 Rock (3.8/ 6 on 11/11/10) was off by 34 percent. With weaker lead-in support, The Office at 9 p.m. fell to a 3.9/ 6 (#4), which dropped by 20 percent from the 4.9/ 7 one year earlier. This will, no doubt, negatively impact The Office’s once reliable adult 18-49 performance.

Recent entry Whitney on NBC at 9:30 p.m. scored a mere 3.0/ 5 (#4), which trailed failed Outsourced on the year-ago evening (3.5/ 5 on 11/11/10) by 14 percent. And at 10 p.m., on the fence Prime Suspect (#3: 3.6/ 6) did not benefit opposite The Mentalist encore on CBS.

On The CW, freshman drama The Secret Circle at 9 p.m. scored a now typical 1.7/ 3 at 9 p.m. (#5), which dropped from the 8:30 p.m. portion of reliable lead-in The Vampire Diaries (2.3/ 4) by 26 percent. One year earlier, a repeat of former 9 p.m. time period occupant Nikita was almost equal at a 1.6/ 2 on 11/11/10. Given the ongoing demographic slippage for The Secret Circle out of The Vampire Diaries, consider this a “losing” performance.

Overall, The Vampire Diaries, The CW’s highest rated program, averaged a 2.4/ 4 from 8-9 p.m., which was off by just eight percent from one year earlier (2.6/ 4 on 11/11/10).

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

14 comments:

  1. NBC is a straight-up tragedy. Even the CW has higher ratings on Thursday, which used to be the biggest night of tv.

    ReplyDelete
  2. Arg, The Big Bang Theory is getting stronger and stronger, weaking Community, unfortunately. How I wish Two and a Half Men had been cancelled last season and TBBT moved to Mondays at 9 (CBS considered it once, they aired a repeat on TBBT in Two and a Half Men's timeslot in April or so). The consolation is that Community is third with a 1.5 rating, nonetheless (but way behind CBS and FOX).

    Even Parks and Recreation is suffering, this is the lowest ratings of the show this season. C'mon people, TBBT and RoE are decent comedies but you're missing out on the two best sitcoms on network TV.

    And it seems like I'm not the only one missing Steve Carell in the office, the 18-49 rating is still good but I remember 2 years, The Office easily had 4.0% of the 18-49 demo every Thursday, now it's 3.0%.

    And finally, it sickens me Whitney continues to have not awful ratings only because it is right after The Office. If NBC had put Up All Night (currently doing pretty much the same as Whitney on Wednesdays at 8) at 9:30pm on Thursdays and Whitney on Wednesdays at 8, this thing wouldn't have lasted 2 weeks.

    ReplyDelete
  3. TBBT up :D

    The repeat of Person of Interest is good to

    ReplyDelete
  4. The only thing that gives me any hope that Parks and Rec and Community will get another season is the fact that NBC is doing so badly they will hang onto the shows (the same reason Chuck managed to renewed every season)

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  5. Grey's was so good last night, one of the saddest episodes in a long while.  I'm very upset that Henry is gone!  I love Scott Foley!  :(

    ReplyDelete
  6. Speaking for Charlie's Angels that aired at 7pm with no competition whatsoever.
    I thought it was a respectable episode. Would have wanted a little more insight into Charlie's duplicity, but it was not disappointing.

    ReplyDelete
  7. Glad about Grey's ratings, it's nice to see a positive for once.

    ReplyDelete
  8. Thanks! I'm sad about Community's ratings but then NBC isn't doing so great across the board

    ReplyDelete
  9. "The Secret Circle" can't hold onto "The Vampire Diaries" audience to save its life, can it? I mean, yeah, it's a weak show, but considering the genre and the strong lead-in, you'd think it could do better than this.

    ReplyDelete
  10. yay for TBBT & Grey's!!

    ReplyDelete

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