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SpoilerTV - TV Spoilers

FOX - How much money FOX earns for TV advertising for each show!

Oct 24, 2011

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Note: these prices were paid for early on before this season's ratings
Cost is for 30 second AD time.

American Idol$502,900
American Idol Results$468,100
The X-Factor $320,669
The X-Factor Results $283,034
Glee $267,141
Family Guy $264,912
The Simpsons $254,260
House$236,500 (fall 9 pm)
House $184,051 (spring 8 pm)
Allen Gregory $167,880
Terra Nova $167,854
Alcatraz$160,000
Cleveland Show$156,550
The Finder $152,100
Hate My Teenage Daughter $151,300
Bob's Burgers$150,600
American Dad $150,194
Bones $145,721
New Girl $125,488
Raising Hope $121,449
Napoleon Dynamite $120,500
Mobbed $118,567
Kitchen Nightmares $61,150
Fringe $57,589
Source AD age
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50 comments:

  1. JDunhamOctober 24, 2011 at 8:18 PM

    Wow, Fringe is in the last place :( That can't be good :(

    ReplyDelete
  2. CathyOctober 24, 2011 at 8:18 PM

    Oh. My. Goodness.

    ReplyDelete
  3. RosalindOctober 24, 2011 at 8:19 PM

    Do you mean that each figure $ is the amount that a 30 second ad slot during the respective shows costs? 
    Do you have a link to the original article please? I can't find it on the AD Age website you link to.
    Thank you! :)

    ReplyDelete
  4. tariqqOctober 24, 2011 at 8:25 PM

    yes http://adage.com/article/mediaworks/chart-american-idol-nfl-duke-priciest-tv-spot/230547/#fri

    ReplyDelete
  5. David NikiforovOctober 24, 2011 at 8:26 PM

    FFFFFFFFFFFFFFUUUUUUUUUUUU-

    ReplyDelete
  6. Liv fanOctober 24, 2011 at 8:29 PM

    I came running to check on Fringe...only to see this :(

    ReplyDelete
  7. AlexINTJOctober 24, 2011 at 8:35 PM

    This is painful to look at. Poor FRINGE.

    ReplyDelete
  8. Ben CarpenterOctober 24, 2011 at 8:38 PM

    House is moving to a new time in the spring?

    ReplyDelete
  9. MOctober 24, 2011 at 8:39 PM

    Once Terra Nova finishes it's limited episode run, can Fringe get that Monday slot?

    ReplyDelete
  10. Adam D. HarrisOctober 24, 2011 at 8:43 PM

    I think it's showing that FOX are getting more money in its fall slot than it did at the backend of last season. Good news!

    ReplyDelete
  11. DarkUFOOctober 24, 2011 at 8:44 PM

    No, that slot is taken by Alcatraz I believe.

    ReplyDelete
  12. Adam D. HarrisOctober 24, 2011 at 8:44 PM

    Seeing as FOX seems okay with Fringe making them no money, I vote for ditching the ads altogether and having 60 min episodes :P

    ReplyDelete
  13. tariqqOctober 24, 2011 at 8:44 PM

    no that spring is  for next spring after it moves to 8 pm with alcatraz at 9

    ReplyDelete
  14. Adam D. HarrisOctober 24, 2011 at 8:46 PM

    Ahhh fair enough... makes sense as Alcatraz is more adult.

    ReplyDelete
  15. MOctober 24, 2011 at 8:52 PM

    Oh, that sucks kaboodle X(

    ReplyDelete
  16. RosalindOctober 24, 2011 at 8:55 PM

    Thank you tariqq, that's very informative :) it seems like Fringe is doing ok in its time slot - it generates more per slot than both SPN and Grimm does at the moment.  TBH $57k every 30 secs is not a bad revenue.   

    ReplyDelete
  17. CéciliaOctober 24, 2011 at 8:58 PM

    Fringe.. :(

    ReplyDelete
  18. Christine DeJoyOctober 24, 2011 at 8:58 PM

    I'm confused as to why people are 'freaking out' over the price that Fringe gets. First off, that's the going rate for a FRIDAY NIGHT ad and this :30 doesn't include product placement money (Sprint, GM) that's in each show. Also, this is why the show is shot in CAN. They get HUGE tax incentives from everything to shooting here, VFX credits, HST credits and even shooting on location gives them more tax credits. And it wouldn't surprise me if/when Terra Nova comes back next season, you'll see a drop in their add numbers since they won't be new next year and people will be able to see how/where the show should fall in price comparison. Just because an add rate is low, it's not necessarily bad.

    ReplyDelete
  19. RosalindOctober 24, 2011 at 9:11 PM

    Exactly! what world do we live in where  a revenue of $57k every 30 seconds ad is making 'no money' anyway? -And why are people comparing it to other shows on fox, rather than shows in that timeslot? It commands more revenue than spn fwiw !!

    ReplyDelete
  20. Christine DeJoyOctober 24, 2011 at 9:18 PM

    So glad someone else sees my point. LOL! I actually think that $57K for a FRIDAY at 9PM show is pretty damn GOOD. And let's face it, if it made 'no money' for FOX, as much as the execs there like it, it wouldn't be on the air right now.

    ReplyDelete
  21. Burhan ZamanOctober 24, 2011 at 9:29 PM

    the most dissapointing thing i have ever seen..... Fringe making almost as much as the vampire diaries!!

    ReplyDelete
  22. Ryan CohenOctober 24, 2011 at 9:51 PM

    i see what everyone is saying beloww but stilll fringe being in last place cant be good!

    ReplyDelete
  23. PorochazOctober 24, 2011 at 9:52 PM

    Except Vampire Diaries is damn successful for the Network its on and Fringe Fox Fridays is not.

    ReplyDelete
  24. DahneOctober 24, 2011 at 11:31 PM

    Because it doesn't matter how much money it makes compared to shows on other networks.  The only thing that matters is how profitable it is compared to other shows on Fox.  No one at Fox cares how much money the CW is making and Fringe won't be renewed based on how well it does against Supernatural.  When it comes to the cancellation bear, the only thing that matters is if you can outrun the other shows on your network.

    ReplyDelete
  25. Christine DeJoyOctober 24, 2011 at 11:39 PM

    Sorry, but I totally disagree. A goal of a TV network is to make the most money possible, period. If you can make more money against your competitor in a time slot, it's a good thing - and you use this as a marketing tool too. Especially when you are selling ad time and you want an advertiser to buy time on your network/show versus the competition in the same time slot. And like I said earlier, this is just :30 spots, this doesn't include money that the shows make from many other platforms. I take this information with a grain of salt. It's one of many ways that network make money off of their programs.

    ReplyDelete
  26. DahneOctober 24, 2011 at 11:52 PM

    Whether a show gets cancelled or not has never been about what other shows are in its timeslot.  If that were the case then for the most part nothing on CBS would ever be cancelled.  It is always based on how a show does compared to other shows on the same network.  For studios, everything is based on how much potential money a show will bring them.  For instance, if Fox feels that Bones would make more money for them on Fridays than Fringe and they had something bigger to take Bones' spot, then Bones would move to Friday and Fringe would be cancelled.  None of that has anything to do with what CW, NBC, CBS, or ABC is showing opposite them.  Ratings compared to other shows in their own network are what they consider.  They know that Friday night has typically lower ratings then any other day of the week, so Fridays are graded on a curve.  Other things that sometimes makes a difference in whether shows are renewed or cancelled include how close they are to getting a syndication deal, how much it costs them to buy the show from the company that produces it, and if they both produce and air the show.  All of which has no bearing on their timeslot competitors.  It is a misconception that Fringe and Supernatural are competing against each other.  

    ReplyDelete
  27. Ricky TerryOctober 25, 2011 at 12:05 AM

    I know right...

    ReplyDelete
  28. Ricky TerryOctober 25, 2011 at 12:07 AM

    We really need a love button here!!!

    ReplyDelete
  29. laura3341October 25, 2011 at 12:22 AM

    I second the notion!

    ReplyDelete
  30. Chanelle MontpetitOctober 25, 2011 at 12:43 AM

    How can bones be that low?

    ReplyDelete
  31. Chanelle MontpetitOctober 25, 2011 at 12:44 AM

    pretty sure its normal for friday though. Not a lot of people watch on that day so why pay a lot? HOPE PEOPLE HOPE!

    ReplyDelete
  32. starinacasketOctober 25, 2011 at 1:03 AM

    ***APPLAUSE***

    ReplyDelete
  33. Wendy R.October 25, 2011 at 1:56 AM

    And how can The Finder even HAVE a going rate since it has yet to air at all?

    ReplyDelete
  34. Christine DeJoyOctober 25, 2011 at 1:59 AM

    I think it's easy to say that we both have valid points. I do this for a living so I'm too close to the subject matter to give an unbiased viewpoint. All I'm saying is that if one show is charging more $ than another show in it's slot, an advertiser will look at that figure and see then that one show has more viewers therefor more eyeballs are going to see their advertisement. This isn't a Fringe Vs. SPN argument. This could be another night of the week with two different shows and I would still say the same thing. I'm curious as to why House fans aren't freaking out about the MAJOR drop in the spring 2012 price compared to the Fall 2011 price they are currently getting.

    ReplyDelete
  35. Chanelle MontpetitOctober 25, 2011 at 2:00 AM

    LOL true. But I guess it's based on their expectation of how the show will due they need a rate for the 1 ep after all ;)

    ReplyDelete
  36. MutsieOctober 25, 2011 at 3:30 AM

    Fringe = $57,589...Last place... Well at least it's not 5 dollars and 75 cents! Still a lot of money FOX earns with Fringe!
    ♥

    ReplyDelete
  37. Alexis LeighOctober 25, 2011 at 7:13 AM

    yeah, at least it isn't doing THAT bad in comparison to the shows it's competing against on friday... let's just hope it's good enough for FOX!

    ReplyDelete
  38. Gusto BluesboyOctober 25, 2011 at 11:02 AM

    Can someone please tell how many commercials run during Fringe on FOX? When I was in Scotland this summer there where 4 commercial breaks and each of them was about 5 minutes long. So the 40 minute episode is composed of five 8 minute pieces. If we take this "pattern" of commercials, Fringe earns FOX about 2.3 milion for episode (20 minutes of commercials = 40 x 57,589). Now the question is, what`s the budget for one episode of Fringe.

    Correct me if my math is wrong :-D

    ReplyDelete
  39. Robert O'DonnellOctober 25, 2011 at 2:08 PM

    Does this include product placement? Because Fringe has a lot of it.

    ReplyDelete
  40. Linn ReisOctober 25, 2011 at 4:17 PM

    I agree on that!

    ReplyDelete
  41. Linn ReisOctober 25, 2011 at 4:18 PM

    Bwahahah! That would be heaven on earth!

    ReplyDelete
  42. stathiesOctober 25, 2011 at 5:32 PM

    When Terra Nova is done, then House is moving back to its 8 pm slot

    ReplyDelete
  43. stathiesOctober 25, 2011 at 5:35 PM

    I would love to know who gets the money from DVD sales and downloads   I know House is almost always near the top of Itune an Amazon downloads.  Does that money go to Fox or to NBC? And internationally, I know there is not a lot of money to be made, but again House is the most watched show in the entire world, so it seems like that should be bringing in at least a few bucks.

    ReplyDelete
  44. Adam D. HarrisOctober 25, 2011 at 7:17 PM

    Thanks for the love! :P

    ReplyDelete
  45. Christine DeJoyOctober 26, 2011 at 2:55 AM

    It doesn't. This is just the individual cost of at :30 second spot. And you are right, Fringe has some big product placement deals.

    ReplyDelete
  46. Christine DeJoyOctober 26, 2011 at 2:55 AM

    Usually it's the production company (in the case of House - NBC Universal Distribution/studio) but in the end, it all comes down to how all of the network/production company deals were made. But those profits don't have anything to do with the ad rate that House is quoted at above.

    ReplyDelete
  47. stathiesOctober 26, 2011 at 3:52 PM

    Thanks.  I know the ad rates are the major source of income just wondered how the other "goodies" were distributed.  The most watched show in the world, it would seem like marketing would be able to find some way to make a couple of bucks off of that.t

    ReplyDelete
  48. John DoeOctober 29, 2011 at 1:48 AM

    :(

    ReplyDelete
  49. John DoeApril 8, 2014 at 10:08 AM

    WOW! The animated comedies get more money for advertising than NBC's entire line-up!

    ReplyDelete
  50. Adam D. HarrisApril 8, 2014 at 10:08 AM

    I think it's showing that FOX are getting more money in its fall slot than it did at the backend of last season. Good news!

    ReplyDelete

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