Sons of Anarchy - Season 4 Premiere - Most Watched FX Program Ever

Based on the Live+7 Day ratings, the fourth season-premiere of drama Sons of Anarchy on Tuesday, Sept. 6 lifted cable net FX to its most-watched program ever. Sons of Anarchy averaged 6.5 million total viewers, 4.3 million adults 18-49 and 2.5 million men 18-49, which now rank as basic cable’s top drama telecast in those demos in 2011. Comparably, that was an increase of 25 percent in total viewers and 20 percent among adults 18-49 from the season three opener.

The DVR gain from Live+SameDay and Live+7 for the season four premiere of Sons of Anarchy was
31 percent in total viewers (+1.5 million), 33 percent in adults 18-49 (+1.1 million) and 34 percent among men 18-49 (+650,000). Combined with the encore telecasts, Sons of Anarchy rose to 9.5 million viewers and as high as 6.3 million adults 18-49.

Source: Marc Berman@TVMediaInsights