THE SECRET CIRCLE AND THE VAMPIRE DIARIES ARE A MAGICAL PAIR FOR THE CW
THE SECRET CIRCLE Matches The CW’s All-Time High in its Time Period in Key Women 18-34 Demographic
THE SECRET CIRCLE Holds 100% of the Audience of The CW’s #1 Show, THE VAMPIRE DIARIES
THE SECRET CIRCLE Hits Best Female Teen Audience in the Time Period in More Than Four Years
September 16, 2011 (Burbank, CA) -- The series premiere of THE SECRET CIRCLE conjured magical numbers for The CW, matching an all-time high among women 18-34 (1.9/5) in its time period, according to preliminary Live Plus Same Day Nielsen ratings for Thursday, Sept. 15, 2011.
Perfectly paired with The CW’s hit THE VAMPIRE DIARIES, THE SECRET CIRCLE retained 100% of its lead-in with total viewers (3.0M), 93% in adults 18-49 (1.3/3), 94% in women 18-49 (1.7/4), 86% in women 18-34 (1.9/5) and built by 11% in female teens (2.0/7). It’s the best retention ever for any series following THE VAMPIRE DIARIES among women 18-34 and adults 18-49 and women 18-49.
THE SECRET CIRCLE was up +6% in women 18-34 in from the series premiere of NIKITA in its time period last year, and even in adults 18-34 (1.3/4) and in women 18-49 (1.7/4).
THE SECRET CIRCLE averaged a 2.0/7 in female teens, the best performance for the network in that demo since 3/15/07 in the time period.
The third season premiere of THE VAMPIRE DIARIES was #1 in women 18-34 in its time period (2.2/7) and #2 in adults 18-34 (1.6/5). THE VAMPIRE DIARIES had its best performance in total viewers (3M) and adults 18-34 and women 18-34 since February 2011. It built on the audience from its season finale in total viewers, adults 18-34 and women 18-34 and matched it in adults 18-49 (1.4/4) and women 18-49 (1.8/5).
THE VAMPIRE DIARIES and THE SECRET CIRCLE cast a spell on viewers across the country, with The CW ranking #1 in primetime among adults 18-34 in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Phoenix, Tampa, Miami, Orlando, Sacramento, Portland and Baltimore. The CW was #1 among women 18-34 in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Phoenix, Seattle, Tampa, Miami, Orlando, Portland and Baltimore.
Source: CW
Ratings News - CW Spins the numbers for Vampire Diaries and Secret Circle
16 Sept 2011
Cancelled Shows Ratings Vampire Diaries
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Glad the Secret Cirlcle premiere wa such a success for the CW. Here's hoping it contunes to do well. And that they continue to develop shows like that.
ReplyDeleteWell I am 57 and they were #1 at my house too!
ReplyDeleteIt was a good idea pairing them up. I liked Secret Circle and I want to see how much it can develop.
ReplyDeleteIs CW spinning the numbers going to be a weekly thing now? Ha
ReplyDeleteIf they keep sending me the press releases then yes :)
ReplyDeleteI love it, I wonder if any of the ratings drop so badly how they will make them look good, its a real skill
ReplyDelete"Secret Circle" wins following "The Vampire Diaries," but it would've been equally successful following "Supernatural." Those three series are obviously drawing the same audience (though "Supernatural" will grab a few more adolescent males than the other two). "Secret Circle" doesn't appear to be as strong a show as the other two, but following either one guarantees it'll be a success.
ReplyDeleteGreat news!!!
ReplyDeletereally? i thought that show looked awful :S
ReplyDeleteYea I agree, I really enjoyed it and it along with TVD they make a good pair on thursday's.
ReplyDeleteI hope it continues that way.
ReplyDeleteI wonder what Hart of Dixie numbers are going to look like...that show had little to no promotion from the network given that all their advertisements were given to The Secret Circle and then Ringer
ReplyDeleteit was good fun...it reminded me alot of VD but thats because its the same team!
ReplyDeleteI wanted to try it cause i LOVE the girl from life unexpected :P
ReplyDeleteThey've already spent an entire press release gushing about a 1.3 18-49 rating on the PREMIERE of their new show...Wait till it drops to a 0.8 lol
ReplyDeleteYes, Britt was awesome in LUX and I followed her to TSC. I thought it was an ok pilot, very derivative, but for the CW the production wasn't awful... (I still get nightmarish flashbacks to TVD pilot!) so maybe it'll become a good show.
ReplyDeleteAw good :D I plan on watching the rerun tonight, and there is that kid from TSCC :DDD love him too
ReplyDeleteI adore the numbers game with the ratings. "100% of its lead-in" implies that the case where the number of people who tuned out is the same as new viewers who tuned in. LOL, I think the shows are excellently paired. Secret Circle's pilot wasn't my cup but I figured it would get off to a good start.
ReplyDeleteHere's the anti-spin:
ReplyDeleteThe Vampire Diaries - This year's premiere is down a bit from last years. The ratings are still good.
The Secret Circle - Solid premiere numbers and excellent audience retention from its lead-in.
Watched Secret Circle today and TVD last night (of course) and Ringer today. Enjoyed Secret Circle, I liked Britt Robinson on Life Unexpected and I think the show has a lot of potential. Also fun fact: in Canada Secret Circle aired at 8pm and on a different channel,TVD is airing at 7pm starting next week. One less hour to wait for Vampire Diaries!
ReplyDeleteI think that Secret Circle will do okay but once there is competition from the other networks--that is where you'll see if it does good or just okay
ReplyDeleteI watched Vampire Diaries and turned off the tv. I think one of my room mates DVRed but it will be erased. I'm more interested in Supernatural on Friday night. 4 more days.
ReplyDelete