/Film's Angie Han posted earlier this day:
It can be really, really difficult to make a TV poster stand out during the fall season, especially in an area as littered with advertising as New York. So props to whatever genius thought up HBO’s newest marketing gimmick: an authentic, operational vintage train from the ’20s promoting the second season of Boardwalk Empire. Part of the show’s great appeal is its exquisite attention to period-appropriate detail, so an actual old-school train seems like a perfect way to remind people of the show’s return September 25.
In fact, it’s such a cool idea that I’m going to go ahead and pretend not to notice that Boardwalk Empire actually takes place in New Jersey, not New York, which is totally not the same thing goddamnit.
thanks for this :D
ReplyDeleteThis is one of the coolest promotional ideas I've seen
ReplyDeletethis is ingenious!! :D
ReplyDeleteThat was a cool way to promote the show and definitely a way to catch people's attention in new york since so many ride the subway!
ReplyDeleteYeah this is a close second to the vehicle promo they used for Game of Thrones last year. Iron Throne rickshaws! XD
ReplyDeletehttp://www.elbakin.net/plume/xmedia/fantasy/news/television/TDF/rickshaw_tdf.jpg
thats pretty cool.
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