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Study shows that Spoilers don't ruin the story

Aug 11, 2011

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Many of us go to extraordinary lengths to avoid learning the endings of stories we have yet to read or see – plugging our ears, for example, and loudly repeating “la-la-la-la,” when discussion threatens to reveal the outcome. Of book and movie critics, we demand they not give away any plot twists or, at least, oblige with a clearly labeled “spoiler alert.” We get angry with friends who slip up and spill a fictional secret.

But we’re wrong and wasting our time, suggests a new experimental study from the University of California, San Diego. People who flip to the last page of a book before starting it have the better intuition. Spoilers don’t spoil stories. Contrary to popular wisdom, they actually seem to enhance enjoyment.

Even ironic-twist and mystery stories – which you’d be forgiven for assuming absolutely depend on suspense or surprise for success – aren’t spoiled by spoilers, according to a study by Nicholas Christenfeld and Jonathan Leavitt of UC San Diego’s psychology department, to be published in a forthcoming issue of the journal Psychological Science.

Christenfeld and Leavitt ran three experiments with a total of 12 short stories. Three types of stories were studied: ironic-twist, mystery and literary. Each story – classics by the likes of John Updike, Roald Dahl, Anton Chekhov, Agatha Christie and Raymond Carver – was presented as-is (without a spoiler), with a prefatory spoiler paragraph or with that same paragraph incorporated into the story as though it were a part of it. Each version of each story was read by at least 30 subjects. Data from subjects who had read the stories previously were excluded.

Subjects significantly preferred the spoiled versions of ironic-twist stories, where, for example, it was revealed before reading that a condemned man’s daring escape is all a fantasy before the noose snaps tight around his neck.

The same held true for mysteries. Knowing ahead of time that Poirot will discover that the apparent target of attempted murder is, in fact, the perpetrator not only didn’t hurt enjoyment of the story but actually improved it.

Subjects liked the literary, evocative stories least overall, but still preferred the spoiled versions over the unspoiled ones.

Why? The answers go beyond the scope of the study, but one possibility is perhaps the simplest one: that plot is overrated.

“Plots are just excuses for great writing. What the plot is is (almost) irrelevant. The pleasure is in the writing,” said Christenfeld, a UC San Diego professor of social psychology.

“Monet’s paintings aren’t really about water lilies,” he said.

It’s also possible that it’s “easier” to read a spoiled story. Other psychological studies have shown that people have an aesthetic preference for objects that are perceptually easy to process.

“So it could be,” said Leavitt, a psychology doctoral student at UC San Diego, “that once you know how it turns out, it’s cognitively easier – you’re more comfortable processing the information – and can focus on a deeper understanding of the story.”

But the researchers are careful to note that they do not have a new recipe for writers to follow. After all, spoilers helped only when presented in advance, outside of the piece. When the researchers inserted a spoiler directly into a story, it didn’t go over quite as well.

The overall findings are consistent with the experience most of us have had: A favorite tale can be re-read multiple times with undiminished pleasure. A beloved movie can be watched again and again.

“Stories are a universal element of human culture, the backbone of the billion-dollar entertainment industry, and the medium through which religion and societal values are transmitted,” the researchers write. In other words, narratives are incredibly important. But their success doesn’t seem to hinge on simple suspense.

Christenfeld and Leavitt conclude the paper by saying that perhaps some of our “other intuitions about suspense may be similarly wrong.”

“Perhaps,” they write, “birthday presents are better when wrapped in cellophane, and engagement rings are better when not concealed in chocolate mousse.”

We might be also well-advised to reconsider surprise parties, Christenfeld said. Meanwhile, he and Leavitt continue to investigate what makes stories work – or not. Numerous recent scandals about fictionalized memoirs have inspired them to explore why it matters that a story be true. “Why does it matter,” Christenfeld said, “whether something happened to one person in five billion or to no one? If the story is still a good story, why do we care?”
Source: ucsdnews

24 comments:

  1. Oh wow! this is a brilliant study! I'm definitely going to looking for this study when it is published in Psychological Science

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  2. Hmmm, awesome, thanks for sharing! It was an interesting read!

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  3. Even if they did, only a subset of the audience wants to be spoiled. Why do producers care if 5% of their audience knows what's going to happen?

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  4. This pretty much makes me want to scream.  I am all for understanding more about how our minds work as human beings but I never trust those that assume that this type of data gives absolute results.  Hopefully, the impression that the people who ran this study believe their results speak for everyone, is due to summarizing the paper.   I happen to loves spoilers but that does not mean that everyone does.

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  5. Obviously this study tells us little about spoilers on long-running programs or book series. There's a difference between a story you read for an hour or two and something you've been waiting for for months or even years.

    Also, like they say, this only covers spoilers revealed in advance of reading the material at all. Telling people what will happen once they've started and become invested is NOT the same.

    I'm just dreading all the people who will spoil stuff and then point to this study like it excuses their behavior.

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  6. Well, no, why would they ruin the fun. You still want to know how the characters get from a to b, even if you know what b is.

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  7. Obviously no one ever spoiled ending of The Usual Suspects to those guys.

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  8. an interesting study
    but i love to be surprised by a twist. i think its much better watching something unspoiled for the first time because the end will seem so much more worthwhile
    but i do enjoy watching my favourite things over and over again and knowing how they end does make it more enjoyable, i just don't want to know how they end the first time round

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  9. I totally agree with you MurderMondays about everything you said! They really didn't address long-running programs or book series (granted I haven't read all their research, but nothing is mentioned in this article).

    I know that I'm a spoiler addict, but even I only want to know what happens maybe a couple of episodes ahead. If someone were to tell me what was to happen through the whole season or several seasons ahead (if I started watching a show that had been on awhile and was trying to catch up), I'd be really angry. 

    I know not everybody's like this. Some people will take as many spoilers as they can take as far down the line as they can get (and don't care how big the spoiler is). But for me I get really invested in shows and while I really enjoy spoilers that's because the spoilers that are given away are generally tailored to whet your appetite and give you an idea of what's coming, but don't give away the whole story.

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  10. I love spoilers.  But you are talking to a person that reads the last chapter of a book first.  lol

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  11. So it's not so strange that I jump to the last chapter of a book before I decide to purchase it.

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  12. Hmm.  This is food for thought.  I would say my personal experience with spoilers has been mixed.  There are times when knowing what is going to happen heightens my excitement and that carries into the episode.  A good example would be the White Collar summer finale.  I knew what would happen before but I still thorough;y enjoyed the episode.  However, other times I would rather not know and still like being surprised.  When I learned the surprise ending of The Sixth Sense right before going to see it at the theater, I was less overwhelmed by the movie than most.  My knowledge detracted from the story, likely because it was no surprise.  The same thing has happened a couple of times with Supernatural, although generally spoilers enhance that show too - something I never thought I would say.

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  13. I always try to avoid major spoilers as much as I can.  When watching an episode or movie, I prefer to find out any twists as I am watching them so that way it surprises me and makes it so much more worthwhile watching than just reading about it and then watching it.

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  14. mmmmm perhaps in tv shows I agree with this, but I'm not going to read the end of a book at first ever! :P

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  15. I think it depends on the story being "spoiled" and the person watching honestly.

    Nothing is better for me personally than the finale's ultimate "twist" occurring onscreen and everything related to it flooding into my mind in one instant sensory overload. I'm excited, mad, happy, on edge, relieved and most of all surprised. 

    Knowing ahead of time lessens my reactions and removes some of those feelings entirely.

    Now I feel I must add, None of what I just wrote applies to procedurals or 45-minute mysteries since they are almost never shocking to begin with. It only applies to serialized shows that I have invested 12 to 20+ weeks into.

    As for the 45-minute episode types, bring on the spoilers! 

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  16. I'm similar. I like knowing insider info on upcoming episodes, but the major plot twists and season finale type spoilers I tend to avoid.

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  17. SPOILER ALERT FOR THE CRYING GAME AND SIXTH SENSE.

    Looks like there's consensus here and I would agree: SOMEtimes spoiling doesn't matter, but sometimes it really, really does. Sometimes you're so wrapped up in the story you don't notice GLARING evidence of the twist. For instance, I noticed right away that the woman in The Crying Game had a really deep voice. Then I forgot about, and ended up shocked at the twist. It's like the experiment with the man in the gorilla suit (who walks across the screen for a few seconds, and the viewers never see because they're focused on something else). The Sixth Sense also should have been obvious, but I was surprised. I mean, the kid out and out says that he sees dead people! But if someone had told me outright I would have lost my suspension of disbelief, and it would have ruined it for me.

    The twist is a big payoff and makes the viewing experience enjoyable. I was often stunned watching Lost or Fringe, and that was fun. On the other hand, there are some mystery writers who always write the same stupid ending, and I know the culprit is some greedy corporation biggie, or the chief of police, or the president, and I have to decide ahead of time to just read it for the setting and the characters.

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  18. Well, in that case, Soylent Green is people.  You're welcome, everybody.

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  19. Ok.... I would still be super pissed if anyone had spoiled Harry Potter and the Deathly Hallows book ending for me though.

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  20. Agreed completely. While the argument can be made that the reason the added paragraph did not heighten the experience is the fact that it caused the original prose of the novel to be distorted, your argument holds a lot of weight. Once I'm invested, if you tell me my favourite character is dying in the 4th season finale, after 4 years of investment, I will become enraged beyond words.

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  21. I guess there are a couple points to be made here.

    The Sixth Sense seems almost entirely predicated on its twist. It does happen to be a decent movie, but there are many stories that are nothing more than vehicles for a plot devoid of talented writing, acting, etc. When that happens, with a major twist ruined, the only reason for watching/reading is gone.

    On the other hand, when a story is really well written, acted, or filmed, etc, then there's more to a show than its twists. I do love watching people freak out during surprising moments, but I could also rewatch all of LOST by myself and still think it's fantastic.

    Then again, your specific examples seem to go against some of the arguments made above. I agree with the people saying that ruining major stories on long-running shows makes me angry, while standalone novels or movies might be more enjoyable spoiled. The major reason being that, once you're invested in a story, you don't want those moments ruined. You seem to have taken the opposite approach.

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  22. Exactly. I don't care about the murderer in an episode of Bones... I care about the character development and silly nonsense. The same goes for House, which only lets a patient die once in a blue moon. An Agatha Christie novel strikes me more as a procedural than a heavily serialized story.

    And then, as you said, that one moment of sensory overload is totally ruined if you're spoiled. The fun in seeing a twist for yourself is that you are A) overwhelmed by a number of feelings at once, most likely leading to chills and B) you suddenly feel th need to re-watch, re-analyze, and just generally sit around and think about what happened, why, and where it's going. If you know in advance, you pick up on the foreshadowing and already have preconceived theories ahead of time.

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  23. I'm with the spoiler's don't ruin it crowd. But I guess it does influence your perception. The murderer's actions are given a more sinister interpretation because you know what he'll do, and so forth.

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