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Advertisers expect Charlie's Angels and Person of Interest to flop

2 Jul 2011

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A survey of ad-buyers' predictions of broadcast shows' commercial ratings this fall suggests Sunday will, as usual, be the night that offers the most viewership for advertisements. This year, however, it will be followed by Wednesday evening, not Thursday as has often been the case.
But the power of those programs isn't enough to offset a decline in commercial ratings for the evening, according to the survey. New Thursday programs such as CBS's "Person of Interest" and ABC's "Charlie's Angels" won't deliver C3 ratings above the inhabitants of their time slots last season, "My Generation" and "CSI," buyers in the survey predicted.
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26 comments:

  1. I am looking forward to Person of Interest, similarly, I am looking forward to Charlie's Angels flopping so that Rachel Taylor can be on Grey's once more.

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  2. Wow! I mean, I don't know how well I expected these shows to do... But to compare them to My Generation :S. That does not bode well.

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  3. Ever since LOST, 24, HEROES, V, and Flash Forward either ended or got cancelled, it has really been hard for me to get into a show besides Fringe.

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  4. I expected Angels to bomb out in 5 or 6 episodes, but not Person of Interest. If the show was that obviously bad I would think that CBS would know it and not put it in the best Primetime spot on their TV schedule.

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  5. yeah i was shocked by this personally i though CA and POI were the most likely shows on their networks to be hitsin the Fall
    and really expecting CA <= My Generation means its expected to last 1 or 2 episodes?

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  6. I'm thinking "Like Lone Star" or "Like My Generation" are hyperbole for "It's bad series that won't last long" now... I could be wrong .....

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  7. CBS was never really an ad-attractive network in the first-place, as it's mostly older-skewing. POI doesn't look like it will attract many 18-49'ers anyway. It looks much more in line with the CSI's and the NCIS's that currently populate CBS.

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  8. I'm 18-49 and find Person of Interest one of the 3 or 4 most interesting new shows of the season honestly.

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  9. I'm still looking forward to Person of Interest and I don't know how seriously to take these findings. I don't have great faith in statistics, in general.

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  10. Charlie's Angels is going to flop... But I am sure Person of Interest will do as good as, if not better than, CSI whose timeslot its taking...

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  11. I hope PoI does well but I'm afraid for it. 

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  12. Well I doubt Person of Interest will flop
    as 4 Charlie's Angels 4 sure will flop

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  13. I also expect Charlie's Angels to flop, but I will check it out, you'll never know...

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  14. After how Lucy Fields left Grey's I'm not sure the character would come back anyway.

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  15. This is interesting.  Both shows will have their challenges to success in the fall.

    Person Of Interest could be a very male-skewing show, demographically.  It may have trouble keeping all the female viewers that tune in for TBBT an hour earlier.  Thursday is also a night of comfortable, formula-driven television.  That's why shows like CSI and Grey's have done well for so long and it's why Bones fit in so well.  It was a brutal time slot for a show like Fringe.  Person of Interest could share a similar fate.

    Then there's Charlie's Angels.  This was a very "of its time" show.  Unlike the seventies, viewers can find escapist, eye-candy TV almost anywhere nowadays.  If this show is going to succeed, it's going to have to be VERY well done.  I don't see that happening.  With the exception of Rachel Taylor, the entire cast is unaffecting.  No one was clamoring for this remake so people will have to be won over, at least to stop all the eye-rolling.  This show may draw big numbers out of the gate from sheer curiosity (V anyone?) but  if it's not the highest of quality it'll sink like a stone.

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  16. I expect CSI to collapse this year... Not suddenly, but like a slow fall into the ground... I honestly don't expect Person of Interest to be the biggest hit of the year, but I expect it will do better than these Ad people do. Then again, they ARE the experts.

    I do like how they are considering the C3 ratings more than the first day ratings. Of course that means people with DVRs would have to watch all the commercials in the show but I mean...c'mon  they're looking past the static daily ratings and trying to branch out, right?

    (Probably not...) lol

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  17. LOST ended. FF, HEROES, V were cancelled. And for good reason in at least 1 of the 3 cases. (I'm looking at you HEROES.)

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  18. Ha!  I would hate to be the writer that has to spin this into positive publicity.

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  19. I somewhat expect PoI to be a good show that might unfortunatelly not hack it in the ratings (I am hoping against that though. It is one of the shows I am looking quite forward to come fall).
    As for CA, rating-wise I can see it fall anywhere in the spectrum, but I don't expect the show to be that great quality wise. From the previews I've seen the best I am expecting from this show is some enjoyable mindless fun.

    Regardless though, predesposing the audience like that is not good IMO.

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  20. From a quality standpoint, I don't see how Person of Interest can possibly flop... Abrams, Nolan, and Emerson all working together? However, from a demographics perspective, I suppose I understand. The fact that it's on CBS probably isn't helping anything. (It certainly doesn't seem like a typical CBS show, and it's the first CBS show I'll be watching regularly.)

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  21. At this point, all I want is Rachel Taylor, if she goes to any show I watch I'll be happy :P

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  22. I don't care for either show.

    Charlie's Angels... ugh, the girls look like dumb bimbos in the promo. Reading the synopsis, the show lacks the spirit of the original where the girls all went through a police academy, they weren't cat burglars and whatnot. This is Leverage or Hustle with a cover girl team.

    Person of Interest looks pretty bad too, IMHO. I don't care for Emmerson and according to some reviewers, the premise is so convoluted it makes absolutely no sense.

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  23. It's like they "want" these things to fail simply by giving bad PR!!! -But I am still looking forward to Person of Interest...I hope their beliefs will prove to be wrong...

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  24. POI will likely fit in well with CBS' high overall number/low demo bunch. I see it being a hit. I predict that Charlie's Angels will be a flop, after some initial good numbers due to curiosity/hype. 

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  25. Leonie Henckell3 July 2011 at 15:56

    I think Charlie's Angels will flop and not because of the cast (though they could have brought someone on that the general public knows a bit), but because if the first epsiode can't bring the quality to us that the old series had, people are going to stop watching.

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