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ABC Upfront Sales estimated at $2.4 billion

9 Jun 2011

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The network averaged 10 to 11 percent price increases for $2.3 billion to $2.4 billion in commitments, according to industry estimates.

ABC is the third network to wrap upfront negotiations. Top-rated Fox finished first with an estimated volume of $1.9 billion up slightly compared to last year. Last week, the CW wrapped its upfront negotiations with $400 million-$420 million in volume, also up compared to last year.

Source: Hollywood Reporter

4 comments:

  1. wow... how do the big networks average in this? like CBS and FOX

    ReplyDelete
  2. FOX's numbers are actually in the article...

    ReplyDelete
  3. Tv is a sweet business.  Companies basically forked over a couple billion dollars on trailers.  I won't even fork over 10 bucks :/

    ReplyDelete
  4. But if a show doesn't perform based on the ratings, the network has to give money back to the advertisers to make up the difference, so even though ABC asked for a huge chunk of cash for a potential hit like Flashforward, they would have had to give back a LOT of money back when the ratings kept falling. 

    ReplyDelete

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