Ratings News - 19th April 2011 #gossipgirl #theevent #chuck

Prime-Time Metered Market Monday Ratings:
ABC Dances to Victory; Heavy Tune-Out for Cougar Town Return on ABC

Monday 4/18/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

HH
Rtg/Shr
ABC 9.9/16
CBS 5.6/ 9
Fox 5.0/ 8
NBC 3.2/ 5
CW 1.2/ 2

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-Note: Comparisons to the year-ago evening are not available today.

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-Yesterday’s Winners:
Dancing with the Stars (ABC), Mike & Molly (CBS), Hawaii Five-O (CBS)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), Mad Love (CBS), 90210 (CW), The Event (NBC), Cougar Town (ABC), Gossip Girl (CW), Law & Order: Los Angeles (NBC)

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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 18, 2011.

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-Ratings Breakdown:
It was another overnight Monday victory for ABC thanks to mega-sensation Dancing with the Stars. Comparably, ABC bested second-place CBS by 77 percent. Third overall was Fox, followed by lowly NBC and The CW, which finally aired a Monday of original telecasts.

Dancing with the Stars averaged a very dominant 13.8 rating/21 share in the overnights from 8-9:30 p.m., building by half-hour as follows: 12.6/20 – 13.7/21 – 15.1/23. Next on ABC was the return of Cougar Town, which dipped to a second-place 5.9/ 9 at 9:30 p.m. -- 61 percent below the 9:00 p.m. portion of Dancing with the Stars. While posters at PIFeedback are strong supporters of Cougar Town, which returns to the Wednesday 9:30 p.m. half-hour tomorrow, the ratings are not a reflection of it.

ABC capped off the evening with a special edition of 20/20 - William and Catherine: A Modern Fairytale at a second-place 6.0/10 in the overnights at 10 p.m.

Over at CBS, the weak Monday link remains recently introduced Mad Love, which finished third in the 8:30 p.m. half-hour with a 3.8/ 6. Comparably, and despite the higher HUT level, that was 21 percent below head-in How I Met Your Mother (#3: 4.8/ 8 at 8 p.m.). The absence of original episodes of Two and a Half Men remains a sore-spot, with a second-place 4.8/ 7 at 9 p.m., but an original installment of lead-out Mike & Molly perked up to a dominant 6.5/10 at 9:30 p.m. Comparably, that beat ABC’s competing Cougar Town by 10 percent. At 10 p.m., sure-to-be returning Hawaii Five-O finished first on the Eye net with a 7.0/12 in the overnights.

Fox had nothing unusual to report on this third Monday in April with its combination of House (#2: 5.7/ 9), which is certainly not the force it once was, and on-the-fence freshman crime drama The Chicago Code (#3: 4.4/ 7). NBC, meanwhile, had three losers last night: Chuck (#4: 3.0/ 5), The Event (#4: 2.8/ 4) and Law & Order: Los Angeles (#3: 3.9/ 7). And the long-awaited return of original episodes of 90210 (#5: 1.4/ 2) and Gossip Girl (#5: 1.1/ 2) on The CW were barely visible. While I do understand who The CW”s target audience is, young females, overnights this low will certainly not translate well.

Source: Nielsen Media Research data

Source: pifeedback