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SpoilerTV - TV Spoilers

Nikita ratings down to series low levels in final numbers

3 Dec 2010

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Nikita's rating saw severe adjustments in the final numbers and ignoring the irrelevent total viewers.
It is below most CW shows in the demo
All CW shows except Hellcats (ties) and cancelled Life Unexpected are stronger in adults 18-49
and all cw shows (including Smallville and Supernatural ) are significantly stronger in W 18-34 and A 18-34 and none of the other CW shows have a strong Vampire Diaries lead-in.
Total viewers and HH are irrelevent to advertisers. Basically the problem with Nikita is despite having a large audience for the CW that audience seems to be mostly people under 18 and people over 50 both groups are irrelevent to advertisers
The Vampire Diaries - 3.457 million viewers
- 2.1/3 HH
- 1.5/4 A18-49
- 1.6/5 A18-34
- 2.2/7 W18-34

Nikita - 2.297 million viewers
- 1.4/2 HH
- 0.8/2 A18-49
- 0.7/2 A18-34
- 0.9/2 W18-34
Demos of Last episode of all other cw shows for comparison
90210
- 2.012 million viewers
- 1.3/2 HH
- 1.0/3 A18-49
- 1.3/4 A18-34
- 2.0/6 W18-34

Gossip Girl
- 1.960 million viewers
- 1.4/2 HH
- 1.0/3 A18-49
- 1.5/4 A18-34
- 2.5/7 W18-34
America’s Next Top Model
- 3.361 million viewers
- 2.1/4 HH
- 1.5/4 A18-49
- 1.8/6 A18-34
- 2.6/8 W18-34

Hellcats
- 1.892 million viewers
- 1.2/2 HH
- 0.8/2 A18-49
- 1.0/3 A18-34
- 1.4/4 W18-34

One Tree Hill
- 1.813 million viewers
- 1.2/2 HH
- 0.9/2 A18-49
- 1.2/4 A18-34
- 1.6/5 W18-34

Life Unexpected
- 1.523 million viewers
- 1.0/2 HH
- 0.7/2 A18-49
- 0.9/3 A18-34
- 1.2/3 W18-34

Smallville
- 2.601 million viewers
- 1.5/3 HH
- 1.1/4 A18-49
- 1.1/5 A18-34
- 1.0/4 W18-34

Supernatural
- 1.935 million viewers
- 1.2/2 HH
- 0.9/3 A18-49
- 1.0/4 A18-34
- 1.1/4 W18-34


Source : SpoilerTV

18 comments:

  1. Nikita's audence Is mostly male.And some are older than the 18-49 audence.It's problem Is the CW
    primarly only cares about the 18-34 female audence.Smallville has survived on the CW by It's strong overall
    numbers and a lot of men In 18-49 Demo and some women too.If Nikita survives this season expect It
    to be thrown on friday to replace Smallville next fall and to then die by midseason or the end of the season.

    ReplyDelete
  2. WO WHAT? LUX And Hellcats are officialy canceled? (the question is more for LUX btw *CRYING*)

    though HAPPY cause this means SEASON 7 of an other show.... :P

    ReplyDelete
  3. D'you know how they know if a guy or a girl is watching?

    ReplyDelete
  4. Hellcats has not been cancelled CW is releasing a "Life Unexpected the complete series DVD" and chooses to air repeats over a back 9 = definately cancelled

    ReplyDelete
  5. Meh. Tuned out of Nikita a long time ago. Nothing but a glorified modelling show.

    ReplyDelete
  6. uh god, I wish they would have given them a complete season. at least we would have a good ending DAMN IT CW!!! Better keep my spn after this!

    ReplyDelete
  7. Ahh! No Nikita can't get cancelled! Its the first good CW show in a long time...

    ReplyDelete
  8. How can someone not watch Nikita and Supernatural?!

    ReplyDelete
  9. It's not just Nikita struggling Hellcats is too. It may have gotten a 0.8 in the finals, but it dipped a huge amount in it's second half scoring a 0.7. A 0.7= Life Unexpected... not good.

    9:00 CW Hellcats 0.9 2 2.091 viewers
    9:30 CW Hellcats 0.7 2 1.844 viewers

    ReplyDelete
  10. Unless there is a massive ratings fall, Supernatural is one of the safest shows on the CW. Only Vampire Diaries and ANTM are safer.

    ReplyDelete
  11. My brain knows but my heart is scared any way lOL!

    ReplyDelete
  12. One's crap and the other isn't?

    ReplyDelete
  13. You said you stopped watching the show, so stop being a troll by calling it crap if you can't judge properly. Nikita has grown into a solid and amazing show, and it does not deserve to be canceled. So much better than the usual CW shows. They're lucky to have it.

    ReplyDelete
  14. I don't understand why people keep saying Nikita is going to get canceled. It is one of the highest viewers for CW. I can see CW changing it to another day, but I don't expect it to get canceled anytime soon.

    ReplyDelete
  15. yeah they are just going to move Nikita to another night to cater to the right viewers. Nikita is a really great show and they get viewers that usually dont watch the CW, I hardly think that Nikita will be canceled.

    ReplyDelete
  16. Gah! I love this show... I can't wait for each new episode to air. How can the numbers be so low??

    ReplyDelete
  17. Isn't this subjective? Therefor, why is one labelled a troll for having a differing opinion?

    My partner still watches it, which means I get subjected to the crapfest. Ergo, I'm informed, and I judge. Verdict: crap.

    But I respect those who think it's good. I just don't agree... and won't call you a troll for liking it.

    ReplyDelete
  18. @Chloe

    Because networks do not care about overall viewers they care about demographics. The CW targets the women 18-34 demo, and since Nikita is geared more towards men it's target audience would be the adults 18-49 demo. It performs low in both demos.

    ReplyDelete

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