Ratings News - 2nd November 2010 - How did Chuck, Castle and Gossip Girl do?

Prime-Time Metered Market Monday Ratings:
ABC Dominates Despite Facing Final Game of The World Series

Monday 11/01/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
ABC 12.1/18
Fox 9.2/14
CBS 7.1/10
NBC 4.0/ 6
CW 1.6/ 2
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-Percent Change From the Year-Ago Evening (Monday, November 2, 2009):
ABC: +30, NBC: +25, CW: + 7, CBS: no change, Fox: -25

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-Yesterday’s Winners:
Dancing with the Stars (ABC), Two and a Half Men (CBS)

-Honorable Mention:
How I Met Your Mother (CBS)

-Adequate Fits:
Mike & Molly (CBS), Hawaii Five-O (CBS)

-On the Map, but Down Considerably:
The World Series, Game 5 (Fox)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), 90210 (CW), The Women of Saturday Night Live (NBC), Gossip Girl (CW)

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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, November 1, 2010.

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-Ratings Breakdown:
ABC danced its way to another overnight Monday victory despite facing the fifth (and final) game of The MLB World Series, with a hefty 2.9 rating point advantage over second-place Fox. Third overall was CBS, which held up despite the added competition, followed by distant NBC and The CW.

The 200th episode of ABC’s Dancing with the Stars (which was just too icky sweet last night) stood well above anything else, with a hefty 14.0 rating/20 share in the overnights from 8-10 p.m. Here is the half-hour breakdown:

Dancing with the Stars (ABC)
8:00 p.m.: 13.1/19 (#1)
8:30 p.m.: 14.2/20 (#1)
9:00 p.m.: 14.4/20 (#1)
9:30 p.m.: 14.3/20 (#1)

While I am all for celebrations, having a former contestant also vote only detracted from what is supposed to be a valid competition. While Bristol Palin needs to go home tonight, my pick is Kurt Warner.

Dancing with the Stars led into Castle, which finished second behind baseball with an 8.3/13 at 10 p.m. Comparably, retention for Castle out of the 9:30 p.m. portion of Dancing with the Stars was typically lackluster at 58 percent.

Over at Fox, the final game of The World Series, which featured the first victory for the San Francisco Giants in 56 years, averaged an estimated 9.9/15 in the overnights from 8-10:30 p.m. While that is certainly an improvement over a typical Fox Monday, one year earlier The Yankees vs. The Phillies scored a 12.3/19 (on Nov. 2, 2009). Take a look at the half-hour breakdown:

The World Series, Game 5 (Fox)
8:00 p.m.: 7.5/12 (#2)
8:30 p.m.: 8.9/13 (#2)
9:00 p.m.: 9.1/13 (#2)
9:30 p.m.: 11.3/16 (#2)
10:00 p.m.: 12.7/19 (#1)

From a ratings perspective, The World Series 2010 was a huge disappointment. As a reminder, results for any live sporting event are always approximate.

CBS has a typical Monday with its combination of How I Met Your Mother (#3: 6.1/ 9), which always resonates among adults 18-49, Rules of Engagement (#3: 5.6/ 8). Two and a Half Men (#3: 9.0/13), which always builds significantly, Mr. TV favorite Mike & Molly (#3: 7.1/10) and Hawaii Five-O (#3: 7.5/11). Worth positively noting was year-to-year growth for How I Met Your Mother of 17 percent. Recent addition Mike & Molly was down by seven percent from year-ago Monday 9:30 p.m. occupant The Big Bang Theory (7.6/11 on Nov. 2, 2009), while Hawaii Five-O dipped by nine percent from CSI: Miami (8.2/14). In other words, both freshman entries are comfortable, albeit not spectacular.

NBC got very little mileage out of two-hour special, The Women of Saturday Night Live, which scored a lackluster 4.2/ 7 in the overnights from 9-11 p.m. Here is the half-hour breakdown:

The Women of Saturday Night Live (NBC)
9:00 p.m.: 3.9/ 6 (#4)
9:30 p.m.: 4.1/ 6 (#40
10:00 p.m.: 4.4/ 7 (#4)
10:30 p.m.: 4.4/ 7 (#3)

Earlier in the evening was Chuck, with a typical fourth-place 3.7/ 6 at 8 p.m. If NBC was in a better position, Chuck would not have received a full season episode order.

Last, and very least, was The CW’s combination of 90210 (#5: 1.7/ 2) and Gossip Girl (#5: 1.5/ 2). While I do understand who The CW’s target audience is, young females, from an overnight perspective these are “losing” performances.

Source: Nielsen Media Research data

Source: pifeedback