Rating News - 12th November - Smallville, Supernatural & More

-Total Viewers:
CBS: 9.14 million, ABC: 5.63, NBC: 4.70, Fox: 2.84, CW: 2.48

-Adults 18-49:
CBS: 1.6 rating/5 share, ABC: 1.5/ 5, NBC: 1.2/ 4, CW: 1.1/ 4, Fox: 0.9/ 3

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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

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-Friday’s Winners:
CSI: NY (CBS), Blue Bloods (CBS)

-Honorable Mention:
Smallville (CW), Primetime: What Would You Do? (ABC)

-Friday’s Losers (excluding repeats):
School Pride (NBC), The Good Guys (Fox), Supernatural (CW), 20/20 (ABC)

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-Note: Any prior rating comparisons are based on the live plus same day ratings.

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-Ratings Breakdown:
There was nothing unusual to report on this eighth Friday of the 2010-11 season, with CBS the dominant network at under 10-million viewers and just a 1.6 rating/5 share among adults 18-49. Second in both categories was ABC, followed by NBC, with Fox and The CW tied for the No. 4 and 5 spots, respectively.

CBS’ Medium, which recently had its episode order slashed from 22 to 13, won the 8 p.m. hour with 6.92 million viewers and a 1.4 rating/5 share among adults 18-49. But year-ago occupant Ghost Whisperer was stronger and there is still no word what is stepping in.

Leading out of Medium was dominant but older skewing crime solvers CSI: NY (Viewers: #2, 9.97 million; A18-49: #2, 1.7/ 5), which lost considerable steam since moving from Wednesday at 10 p.m., and recent entry Blue Bloods (Viewers: #1, 10.52 million; A18-49: #1t, 1.6/ 5) from 9-11 p.m. Given the low HUT levels, these are still considered “winners” despite the lackluster demo finishes.

Second-place ABC opened the evening with Supernanny (Viewers: #2, 5.18 million; A18-49: #2, 1.2/ 4 at 8 p.m.), which concludes this season, followed by recent returnee Primetime: What Would You Do? (Viewers: #2, 6.29 million; A18-49: #1, 1.9/ 6) and veteran 20/20 (Viewers: #3, 5.42 million; A18-49: #1t, 1.6/ 5) from 9-11 p.m. Primetime: What Would You Do? deserves positive mention for the growth out of Supernanny, but tired 20/20 dropped the ratings ball at 10 p.m.

NBC’s inspirational but deadly dull non-scripted School Pride finished fifth at 8 p.m., with a mere 2.40 million viewers and a 0.6/ 2 among adults 18-49. Minus any lead-in support, another two-hour edition of Dateline was out of the competitive loop at 5.85 million viewers (#3) and a 1.4/ 5 among adults 18-49 (#3) from 9-11 p.m. Here is the half-hour breakdown:

Dateline (NBC)
9:00 p.m. – Viewers: 4.71 million (#3), A18-49: 1.0/ 3 (#3)
9:30 p.m. – Viewers: 5.83 million (#3), A18-49: 1.4/ 4 (#3)
10:00 p.m. – Viewers: 6.28 million (#2), A18-49: 1.6/ 5 (#1t)
10:30 p.m. – Viewers: 6.60 million (#2), A18-49: 1.7/ 6 (#1)

Fox continues to fill the Friday 8 p.m. hour with repeats of House (Viewers: #3, 3.30 million; A18-49: #4, 1.0/ 3), followed by waiting to be axed The Good Guys with just 2.39 million viewers (#4) and a last-place 0.7/ 2 among adults 18-49 at 9 p.m. And The CW aired its perennial combination of the final season of Smallville (Viewers: #4, 2.89 million; A18-49: #2, 1.3/ 4), which deserves accolades for the second-place demo finish, and Supernatural, which was below average at 2.08 million viewers (#5) and a 0.9/ 3 among adults 18-49 (#4) at 9 p.m.

Source: Marc Berman