Prime-Time Metered Market Wednesday Ratings:
CBS Wins; Mixed Freshman Series Results
Wednesday 10/06/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.
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Rtg/Shr
CBS 7.5/12
NBC 5.7/ 9
ABC 5.0/ 8
Fox 4.3/ 7
CW 2.0/ 3
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-Percent Change From the Year-Ago Evening (Wednesday, October 7, 2009):
CW: +25, ABC: +22, NBC: +21, CBS: + 3, Fox: - 2
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-Yesterday’s Winners:
Survivor: Nicaragua (CBS), Criminal Minds (CBS), Modern Family (ABC)
-Overnight Dominance in Week Two:
Law & Order: Los Angeles (NBC)
-Honorable Mention:
Law & Order: SVU (NBC)
-Nothing Extraordinary:
Better with You (ABC)
-Yesterday’s Losers (excluding repeats):
Undercovers (NBC), Cougar Town (ABC), The Whole Truth (ABC)
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-Ratings Breakdown:
CBS led this third Wednesday of the new season in the overnights, beating second-place NBC by a hefty 32 percent. Next was ABC, which needs to address the 9:30-11 p.m. block, followed by a night of Hell’s Kitchen on Fox and an improved The CW.
Survivor: Nicaragua, which content wise is not one of the better season’s to-date, opened the evening for CBS with a dominant 7.2 rating/12 share in the overnights at 8 p.m. Compared to year-ago sitcoms The New Adventures of Old Christine (4.6/ 8 on Oct. 7, 2009) and Gary Unmarried (4.4/ 7), this was an increase of a hefty 60 percent. And Survivor is out-performing it’s year-ago Thursday overnight delivery (6.1/10 on Oct. 8, 2009). Next on the Eye net was old faithful Criminal Minds (#1: 9.1/14 at 9 p.m.), followed by week three of The Defenders at a second-place (and series-low) 6.2/10 at 10 p.m. Comparably, retention for The Defenders out of the 9:30 p.m. portion of Criminal Minds (9.2/14) was a disappointing 67 percent. Take a look at the three week overnight track for The Defenders:
The Defenders (CBS)
9/22/10: 7.9/13
9/29/10: 7.2/12
10/06/10: 6.2/10
Year-ago 10 p.m. occupant CSI: NY was considerably stronger at an 8.5/14 on Oct. 7, 2009.
Week three of Undercovers on second-place NBC lost more steam, with a third-place 4.4/ 7 in the overnights at 8 p.m. Comparably, that was down by 14 percent from one week earlier. Take a look at the three-week overnight track:
Undercovers (NBC)
9/22/10: 6.2/10
9/29/10: 5.1/ 8
10/06/10: 4.4/ 7
One year earlier, failed NBC medical drama Mercy averaged a 4.7/ 8 on Oct. 7, 2009. Next on NBC was Law & Order: SVU (#3: 6.4/10), which built from the second half of lead-in Undercovers (4.5/ 7 at 8:30 p.m.) by 42 percent, followed by week two of Law & Order: Los Angeles at a first-place 6.4/10 in the overnights at 10 p.m. One year earlier, failed The Jay Leno averaged a 4.4/ 7 on Oct. 7, 2009. While dominance is certainly good, keep in mind that Law & Order: Los Angeles was down by 16 percent from it’s week-ago opener (7.6/13 on Sept. 29).
The standout on ABC Wednesday remains sophomore sitcom Modern Family at an 8.0/12 in the overnights at 9 p.m. (and an expected easy victory among adults 18-49). But lead-out Cougar Town sunk to a third-place 5.0/ 8 at 9:30 p.m., 37 percent below Modern Family, and week three of The Whole Truth remains out of the competitive loop at a last-place 3.5/ 6 at 10 p.m. Take a look at the three-week overnight track for The Whole Truth:
The Whole Truth (ABC)
9/22/10: 3.8/ 7
9/29/10: 3.6/ 6
10/06/10: 3.5/ 6
Earlier in the evening on ABC was comfortable The Middle at a second-place 5.5/ 9 at 8 p.m., followed by week three of sitcom Better with You at a modest (and series-low) 4.6/ 7 (#2) at 8:30 p.m.
Better with You (ABC)
9/22/10: 5.2/ 8
9/29/10: 5.0/ 8
10/06/10: 4.6/ 7
Given that HUT levels are higher at 8:30 p.m., Better with You should not be down by 16 percent from The Middle.
Over at Fox, two more hours of Hell’s Kitchen was compatible from one week earlier, with a 4.3/ 7 in the overnights from 8-10 p.m. While that may not sound like much, it did translate into a respectable 6.33 million viewers and a 2.9 rating among adults 18-49 last week, based on the Live Plus Same Day results. Here is the half-hour breakdown:
Hell’s Kitchen (Fox)
8:00 p.m.: 4.0/ 7 (#4)
8:30 p.m.: 4.4/ 7 (#4)
9:00 p.m.: 4.3/ 7 (#4)
9:30 p.m.: 4.6/ 7(#4)
Last, and very least, was The CW’s combination of veteran America’s Next Top Model (#5: 2.5/ 4 at 8 p.m.) and week five of Hellcats, which perked up slightly to a 1.6/ 2 at 9 p.m. One week earlier, Hellcats scored a 1.5/ 2 on Sept. 30. And one year earlier, a repeat of the failed revival of Melrose Place averaged only a 0.6/ 2 on Oct. 7, 2009.
Source: Nielsen Media Research data (R = repeat)
Source: pifeedback
Not really. "What About Brian" was a bad sitcom and "Six Degrees" was another mystery/conspiracy show trying to be the next "Lost" but only made it to 13 episodes. You shouldn't waste your time.
ReplyDeleteThis Wednesday was more eventful than last week.
ReplyDelete- Undercovers, pulling a 1.5 / 6.24 is a goner.
- Better With You is dragging with a 2.3 / 6.89 but it is holding onto almost all of its lead-in (The Middle).
- Hellcats dropped a few tenths in the demo but it's nothing to worry about. The show is solid.
- LOLA plummeted in the ratings yet it held onto almost all of the SVU lead-in. If it levels off here, it may be okay. If it keeps falling, it's in big trouble.
- Finally, with a low 2.1 demo but a 9.29 overall, you can add The Defenders to the growing list of CBS programs that old people love along with Blue Bloods, The Good Wife, and CSI: NY.
Ah, I've never seen those. Worth checking out?
ReplyDeleteI agree. Down is the trend of not just the week, but the entire fall season so far.
ReplyDeleteAbrams was executive producer on "Six Degrees" and "What About Brian." Those are Abrams' two major bombs so far.
ReplyDeleteYep, I think it's going to get cancelled :(
ReplyDeleteFirst thing by JJ Abrams that has failed I think
A shame about Undercovers. It had a lot of potential but just didn't live up to the hype...
ReplyDeleteThe thing with Hellcats is that it airs on MuchMusic on Fridays too, which is when I watch it.
ReplyDeleteDOWN seems to be the trend of the week.
ReplyDeleteTHE DEFENDERS took a huge step towards not getting its back 9 episode order last night. I fully expect CBS to cancel the show but air it's currently ordered 13 episodes before we see CRIMINAL MINDS:SUSPECT BEHAVIOUR take over the time slot in January (mid season).
THE WHOLE TRUTH soon to be replaced by either BODY OF PROOF or OFF THE MAP. If I were an ABC exec I'd put BOP in the Wed 10pm spot and OTM in the Thur 8pm slot asap.
I'm not too sure what shows NBC has waiting in the wings other than THE CAPE and HARRY'S LAW but if I were them I'd think about replacing UNDERCOVERS now. They also have the option of MINUTE TO WIN IT.
Though HELLCATS continues to drop (much like NIKITA), LUX fans are still the ones who should be worried, it remains the the weakest show in the CW's line-up and the most at risk of being replaced mid season by the legal dramady the CW are rumoured to be fast tracking to a mid season pick-up. That being said HELLCATS can not afford to drop any further. I fully expect it to get a full season order but at the moment I cant see it or NIKITA being ratings worthy of a second season unless they improve.