Ratings News - 4th October - How did House, Gossip Girl, The Event, H50, HIMYM and Chuck do?

The updated Cancellation Chart is available here.



Prime-Time Metered Market Monday Ratings:
ABC Dances to Victory; NBC’s The Event Loses More Steam

Monday 10/03/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
ABC 12.1/18
CBS 7.4/11
Fox 5.5/ 8
NBC 4.2/ 6
CW 1.6/ 2

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-Percent Change From the Year-Ago Evening (Monday, October 5, 2009):
ABC: +32, NBC: +27, CW: + 7, CBS: + 3, Fox: - 8

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-Yesterday’s Winners:
Dancing with the Stars (ABC), House (Fox), Two and a Half Men (CBS), Hawaii Five-O (CBS)

-Honorable Mention:
How I Met Your Mother (CBS), Mike & Molly (CBS)

-Fading Fast:
The Event (NBC)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), 90210 (CW), Gossip Girl (CW), Chase (NBC)

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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, October 4, 2010.

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-Ratings Breakdown:
Led by blockbuster Dancing with the Stars, ABC cannot be beat on Monday, with a metered market advantage last night over second-place CBS of 64 percent. In the distant No. 3 spot was Fox, which featured the return of Lie to Me at 9 p.m., followed by NBC and The CW.

Dancing with the Stars opened the evening with a whopping 14.1 rating/21 share from 8-10 p.m., building by half-hour as follows:

Dancing with the Stars (ABC)
8:00 p.m.: 13.5/21 (#1)
8:30 p.m.: 14.2/21 (#1)
9:00 p.m.: 14.3/21 (#1)
9:30 p.m.: 14.4/21 (#1)

Compared to one year earlier (10.5/16 on Oct. 5, 2009), that was an increase of an unprecedented 34 percent. I say unprecedented because I have no recollection of any show this late into its run picking up steam like this. Next Monday, in fact, is the 200th episode of Dancing with the Stars. My pick to be sent packing tonight: Margaret Cho. While I happen to think wooden Bristol Palin deserves to be shown the door, Cho did have the lowest score. Why the judges are so overly kind to Palin is a mystery.

Despite the ample lead-in support, ABC’s Castle at 10 p.m. dipped to a second-place 7.9/13 in the overnights at 10 p.m. Comparably, retention out of the 9:30 p.m. portion of Dancing with the Stars was only 55 percent.

If there is one weak link on CBS Monday, it is former benchwarmer Rules of Engagement, which is not benefiting by the higher HUT levels at 8:30 p.m. How I Met Your Mother, which always resonates among adults 18-49, opened the evening with a respectable 5.8/ 9 in the overnights (#3) at 8 p.m., followed by Rules of Engagement at a 5.2/ 8 at 8:30 p.m. (#3). Always reliable Two and a Half Men perked up to a second-place 9.1/13 at 9 p.m., followed by week three of sitcom Mike & Molly at a second-place 7.5/11 at 9:30 p.m. Comparably, Mike & Molly was on par from one week earlier, with retention out of Two and a Half Men of a respectable 82 percent. Take a look at the three-week overnight track:

Mike & Molly (CBS)
9/20/10: 7.9/12
9/27/10: 7.4/11
10/04/10: 7.5/11

Consider this consistency for Mike & Molly worthy of a full season renewal.

Also consistent was CBS’ Hawaii Five-O, with a dominant 8.4/13 in the overnights at 10 p.m. Comparably, this was equal to one week earlier, which means of course that the full season renewal is coming at any moment. Here is the three week overnight track.

Hawaii Five-O (CBS)
9/20/10: 9.8/15
9/27/10: 8.4/13
10/04/10: 8.4/13

Over at third-place Fox, veteran House remains an option, with a second-place 7.2/10 in the overnights at 8 p.m. Comparably, that should be good enough to finish second in the hour among adults 18-49. Next was the return of drama Lie to Me at a fourth-place 4.0/ 6 at 9 p.m. While the retention out of the 8:30 p.m. portion of House (7.3/10) was only 55 percent, this was an improvement of a considerable 60 percent from canceled week-ago occupant Lone Star (2.5/ 4 on Sept. 27).

NBC, unfortunately, has no traction opening the week with should-have-been-axed Chuck at a fourth-place 3.5/ 5 in the overnights at 8 p.m. While week-three of lead-out The Event continues to build, a 5.3/ 8 from 9-10 p.m. last night is 16 percent below one week earlier. Take a look at the three-week track:

The Event (NBC)
9/20/10: 7.5/11
9/27/10: 6.3/ 9
10/04/10: 5.3/ 8

If the bleeding continues, chances are The Event will be short-lived. At 10 p.m., week three of lead-out Chase finished a distant third with a 3.8/ 6 in the overnights and the three-week overnight track as follows:

Chase (NBC)
9/20/10: 4.8/ 8
9/27/10: 4.1/ 7
10/04/10: 3.8/ 6

Last, and very least, was The CW’s combination of 90210 (1.7/ 2) and Gossip Girl (1.5/ 2), which are unlikely to strike much of a chord in the young female demos given the weak overnights.

Source: Nielsen Media Research data

Source: pifeedback