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Ratings News - 30th September - How did Fringe, Bones, TVD, Nikita do?

Oct 1, 2010

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Cancellation Table has been updated.

Prime-Time Metered Market Thursday Ratings:
CBS Wins; Freshman Series Erosion on the Big 3

Thursday 9/30/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
CBS 8.7/14
ABC 6.0/10
Fox 5.0/ 8
NBC 3.7/ 6
CW 2.2/ 4

----------

-Percent Change From the Year-Ago Evening (Thursday, October 1, 2009):
CW: +16, Fox: + 4, CBS: + 2, NBC: no change, ABC: -18

----------

-Yesterday’s Winners:
The Big Bang Theory (CBS), $#*! My Dad Says (CBS), Grey’s Anatomy (ABC), CSI (CBS), The Office (NBC), The Mentalist (ABC)

-Yesterday’s Losers (excluding repeats):
My Generation (ABC), Community (NBC), Fringe (Fox), The Apprentice (NBC)

----------

-Ratings Breakdown:
CBS led the overnight troops on this second Thursday of the new season, with a healthy 45 percent advantage over second-place ABC. But it does not mean the Eye net is guaranteed victory among adults 18-49. Third overall was Fox, followed by NBC and The CW.

CBS’ relocated The Big Bang Theory is a success story, with a dominant 8.7 rating/14 share in the overnights at 8 p.m. But week two of lead-out $#*! My Dad Says dipped to a 6.7/11 at 8:30 p.m. -- tied for overnight dominance with the second-half of Fox’s Bones. While $#*! My Dad Says should have no trouble winning the half-hour among adults 18-49, comparably it dipped by 23 percent out of The Big Bang Theory. And it was down by 13 percent from last week’s 7.7/12 on Sept. 23. Two weeks in, $#*! My Dad Says is still a “winner,” but the jury is still out whether or not this can succeed.

Next on CBS was veteran CSI at a second-place 8.8/13 at 9 p.m. (behind a 9.1/14 for Grey’s Anatomy on ABC), followed by The Mentalist at a dominant 9.6/16 at 10 p.m. Given The Mentalist is the stronger of the two CBS Thursday dramas, I fully expect CBS to flip the two by midseason.

ABC has sprung a major leak at 8 p.m., with week two of relationship drama My Generation at a fourth-place 3.0/ 5 in the overnights. Comparably, that was down by 23 percent from last week’s series-opener (3.9/ 6 on Sept. 23), and a hefty 52 percent from failed year-ago occupant FlashForward (6.2/10 on Oct. 1, 2009). Needless to say, this is a major concern.

Next on ABC was aforementioned Grey’s Anatomy at a dominant 9.1/14 at 9 p.m., followed by spin-off Private Practice a distant second behind CBS’ The Mentalist with a 5.9/10. While The Mentalist did beat Private Practice by 63 percent in the overnights, expect the variation among adults 18-49 to be much smaller.

Over at NBC, the immediate problem is anchor Community and 10 p.m. occupant The Apprentice. Sophomore Community opened the evening with a mere 3.2/ 5 in the overnights at 8 p.m. (tied for No. 3 with the first half of ABC’ My Generation), followed by relocated 30 Rock (#3: 4.0/ 6), veteran The Office (#3: 5.0/ 8), week two of sitcom Outsourced (#3: 4.1/ 6) and The Apprentice (#3: 3.0/ 5). The Office gets accolades, of course, for the expected solid finish among adults 18-49 (and overnight growth of 25 percent out of 30 Rock). And 30 Rock is worthy of positive mention for also building by 25 percent out of Community. But Outsourced at 9:30 p.m. slid by 18 percent in week two (5.0/ 8 to 4.1/ 6), so we’ll have to wait and see what the demos look like before passing any negative judgment.

Moving to Fox, underrated Bones remained just that, with a solid (and second-place) 6.4/11 in the overnights at 8 p.m. But Fringe at 9 p.m. is an eyesore, with a distant fourth-place 3.7/ 6. Comparably, retention for Fringe out of the 8:30 p.m. portion of Bones (6.7/11) was only 55 percent.

Capping off the evening was The CW’s combination of reliable The Vampire Diaries (#5: 2.5/ 4) and week four of Nikita (2.1/ 3), which maintained 87 percent of 8:30 p.m. portion of The Vampire Diaries (2.4/ 4). Compared to year-ago occupant Supernatural (1.7/ 3 on Oct. 1, 2009), Nikita built by 24 percent.

Source: Nielsen Media Research data (R = repeat)

Source: pifeedback

38 comments:

  1. wow I see people are worried about fringe. Yes the show is at a hard time but someone as got to be there and I love the bones fringe match the promos are great.
    and unlike one awesome show that i shall not name :P, Fringe get a LOT of promotion, I stoped watching so i get why other do hahaa.

    ReplyDelete
  2. If you have a problem with "silly comments and spinning of poor numbers" then just ignore it and just look at the figures.

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  3. Hopefully it wont get cancelled. 24 seemed to last a good 5 or 6 seasons not doing well in the ratings. so here's hoping.

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  4. I totally agree, its up against stiff competition, although why people still watch CSI is beyond me. Fringe is a clever show that needs a clever network to get it watched. Fringe seems to be the most illegally downloaded show so people are watching it. just not when its aired.

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  5. Ha, been doing this for 5+ years now. You get to grow a thick skin ;)

    ReplyDelete
  6. I'm in awe of your restraint.

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  7. The Good Guys is fun but, let's face it, it was never really cut out to be a network show. This is a show that would be more at home on a cable network like USA. This just wasn't a good fit for FOX.

    ReplyDelete
  8. what the hell is happening with fringe?? fox is killing this awesome show >:( . At first I though it was a matter of time that Fringe settle down... But is so difficult that I think is time to move Fringe. I know is a risk, because if it still doesn't work.... I beg that Fringe have a 4th season :(

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  9. You and me both. I'm so glad they didn't turn Nikita into the SI swimsuit issue with violence every week. It's still a smart, engaging show.

    ReplyDelete
  10. Yep, it's going to be a bloodbath

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  11. My Generation is another dead show walking. That makes two for ABC.

    This may be the worst fall season for new shows in recent memory. I can't remember the last time so many new programs have crashed and burned so quickly.

    Within two weeks of their premiere, Lone Star, My Generation, The Whole Truth, Chase, Undercovers, and Better With You are all either on the scrap heap or are headed there right now.

    What a horrible fall season so far. It's friggin' Thunderdome in TV land this fall.

    ReplyDelete
  12. The only place FOX could possibly move Fringe to is Wednesdays @ 9 behind Human Target and to do that they'd have to move Hell's Kitchen to Fridays. Plus, even if they did that, Fringe would still be up against shows like Modern Family, Criminal Minds, and L&O SVU, so the situation wouldn't be much better than it is now.

    Fringe has a rough road ahead. The only saving grace for the show is that EVERY show on Thursday (except for 30 Rock) was down this week, and most were down double-digit percentages.

    ReplyDelete
  13. This 3rd season of Fringe has everything it needs to be a complete success (thanks to the amazing twist in the Season 2 Finale)... even with loner episodes, we'll still have a lot of mythology going on and that's just delighful because this show has proven in season 1 and especially in season 2 that it's an absolutely awesome thrill ride when mythological elements are at the center of the plot.

    I love this show so much, I'm totally addicted to the stories and the characters, something I would never have expected when I started watching it, even after the first half of season 1 I was not really hooked but since then, the show has proven to be a smart drama.

    And it's totally understandable considering the time slot (probably the most difficult of the week with mondays at 9/8c) that the ratings are not very strong but FOX executives are not stupid, they know when Fringe airs, they know it's nearly impossible for the show to make more than 7 million viewers. I just hope they'll let the writers choose when they want the show to end - or at least not stab them (and all of us) in the back if they don't renew the show for a season 4 in May at the upfronts.

    A mythological show like Fringe needs to know when it'll end so that we don't have an annoying lack of closure. So bottom line, if they cancel Fringe because of its not-that-awesome ratings, I'm gonna watch Die Hard a hundred times so that I know all the schematics of the 20th Century Fox building and then I'm gonna Hans Gruberised the executives at LA.

    Community wasn't a hit last night (4.6 million viewers) but as I said in many comments before, this is my favorite comedy on air right now (The Office, Eastbound and Down, The Big Bang Theory, Modern Family, Family Guy, American Dad, 30 Rock and The League follow). To put it in a nutshell, it's clever, always funny and there's an awesome cast, the show always makes me laugh (and most comedies only make me smile usually) at each episode. There's nothing like an episode of Community to put you in a good mood friday morning.

    Anyway, I want Community to go on until season 4 (at least) so there are 2 options :

    1 - CBS cancels the shitty Bleep My Dad Says (10.4 million viewers yesterday at 8:30, that's almost 3 million viewers under TBBT ratings at 8). Then, they take it out of their schedule and instead of The Big Bang Theory/Bleep My Dad Says from 8 to 9, they air a rerun of The Big Bang Theory at 8 and then the new episode at 8:30. This way, Community doesn't have a major competitor against it, just reruns of the major competitor.

    2 - Or NBC could cancel Outsourced. The cast seems fine and all but the humor of the pilot wasn't smart, it was kind of 'childish' actually. In any case, it's nowhere near the other 3 comedies of the NBC comedy block. I know that you can't judge an entire season/series with its pilot (in that was the case I would hate The Office, I didn't like the first season at all) but I don't really see how it could work out as a series, once they'll make all the indians jokes you can come up with.

    Besides, I haven't seen the 2nd episode yet but the title already lets me know that the childish and easy/lazy humor isn't gone (they made the play-on-words with Manmeet in the pilot, it was a cool joke but it they keep making variations of it, it won't be fun). So I suggest NBC at least put Outsourced at 8 so that Community can air at 9:30, right after The Office. And then, Community ratings will be much higher, I'm sure of it, at least 6 million viewers each week. I hope Angela Bromstead is reading this thread and is thorougly taking notes.

    So please : keep Fringe and Community on the air ! (The Office, The Big Bang Theory, 30 Rock too but for these ones I'm not worried)

    ReplyDelete
  14. I guess the bean-counters put it their for a reason :)

    ReplyDelete
  15. PATIENT!? WHAT IS PATIENT!?
    *Head explodes*


    lol

    ReplyDelete
  16. We will when we get them.

    Just be patient.

    ReplyDelete
  17. can't you just write the numbers for the ratings?
    not 200000000000000000 numbers and silly comments and spinning of poor numbers.
    just the ratings.
    you can add all the absurd comments you want, but a low rating number is still a low rating number.

    ReplyDelete
  18. We will.

    Did you not read the very first line of the post :)

    ReplyDelete
  19. Why don't they post it in terms of millions of viewers anymore? How many millions of viewers did Fringe get last night??

    ReplyDelete
  20. Anjali,

    I don't see Fringe doing much better against The Event, Gossip Girl
    and the ratings powerhouse Dancing with the stars. DWTS is one show
    you want to try and avoid going against.

    ReplyDelete
  21. Yep, we don't have the DVR/+7 numbers yet. Once we do we'll update the
    tables etc. That's why the tables are still a bit too "young" to take
    too seriously. Once we have those in we'll know a lot more.

    ReplyDelete
  22. I was hoping they would put it after House on Mondays. But instead they put Lie to Me. And yes, you're right about Lone star and TGG not doing so well either. Here's hoping Running Wilde goes down too. (Sorry RW fans!)

    ReplyDelete
  23. Yep, but where would you move it to?

    ReplyDelete
  24. I really hope that FOX realizes that it's their fault that Fringe is not doing so hot on Thursdays. They can't possibly cancel a show when THEY had the time-slots changed. All their other shows don't have the competition like Fringe does.
    I'm just clinging to this hope.

    ReplyDelete
  25. That's too bad about FRINGE! - I Love it SO much.

    ReplyDelete
  26. The only thing going in Fringe's favour at the moment is that Lone
    Star is already cancelled and The Good Guys is doing even worse!

    ReplyDelete
  27. I am very pleased with fringe. its starting to get very interesting!!! next week will be fantastic
    and the mentalist...im starting to really like...but not as much as fringe..

    ReplyDelete
  28. Yep, at this rate Fringe is going to slip into the "Yellow" zone of
    our Cancellation Table which would be a real shame.

    ReplyDelete
  29. That's it. FOX needs to switch out Fringe to a better time-slot. They're going to kill this fabulous show!

    ReplyDelete
  30. Isn't is quite good on DVR too?

    Still, that's good news. Hopefully we can have a LOST esc. end date announced. The only thing really that bothers me is not getting an end after 3 seasons! If they wrap it up this season, or next season, I'll accept it and be a happy person :P

    ReplyDelete
  31. Fringe Did perfectly well after House in it's first season going up against many shows. But Monday can't be worse than Thursday at 9...

    ReplyDelete
  32. Yep, I hope to get some torrent numbers collated to see which shows
    are getting downloaded.

    ReplyDelete
  33. Well, considering that Anna Torv is Rupert Murdoch's niece by marriage, and 3 blood related cousins have equal shares in News Corp. maybe her show has a better than average chance to succeed. That and when her Aunt Anna Torv Murdoch divorced Rupert she received 1.2 billion dollars in assets in 1999 I think her family would be well off enough to help out if need be.

    ReplyDelete

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