Ratings News - 19th October 2010 - How did Chuck, House, Castle and The Event Do?

Prime-Time Metered Market Monday Ratings:
ABC Dances to More Victory; Mixed Freshman Series Results

Monday 10/18/10

HH
Rtg/Shr
ABC 11.8/18
CBS 6.8/10
Fox 5.0/ 7
NBC 3.8/ 6
CW 0.8/ 1

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-Percent Change From the Year-Ago Evening (Monday, October 19, 2009):
ABC: +27, NBC: +19, CBS: - 3, Fox: -34, CW: -43

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-Yesterday’s Winners:
Dancing with the Stars (ABC), Two and a Half Men (CBS)

-Honorable Mention:
House (Fox)

-Worthy of a Full Season Renewal:
Mike & Molly (CBS), Hawaii Five-O (CBS)

-Yesterday’s Losers (excluding repeats):
Chuck (NBC), Lie to Me (Fox), Chase (NBC)

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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, October 18, 2010.

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-Ratings Breakdown:
ABC danced its way to another rock-solid Monday overnight victory (and will do so each week as long as Dancing with the Stars is still around), beating distant second-place CBS by 74 percent. Next was Fox, followed by NBC and a night of repeats on The CW. If you are wondering why The CW would schedule encores this early in the season, it did debut most of its new series one to two weeks earlier than the competition.

Dancing with the Stars, which featured a Brady sighting (Barry “Greg” Williams), scored a whopping 13.7 rating/20 share in the overnights from 8-10 p.m., building by half-hour as follows:

Dancing with the Stars (ABC)
8:00 p.m.: 12.2/19 (#1)
8:30 p.m.: 13.9/20 (#1)
9:00 p.m.: 14.1/20 (#1)
9:30 p.m.: 14.6/21 (#1)

Naturally, I was very invested in last night’s TV theme songs-driven show. And, yes, wooden Bristol Palin needs to be sent packing. But my pick to bid adieu tonight is Disney star Kyle Massey. Len…how could you give that performance a 5?

Although ABC’s Castle at 10 p.m. also reigned supreme, an 8.1/14 in the overnights from 10-11 p.m. was 45 percent below the 9:30 p.m. portion of Dancing with the Stars.

Over at CBS, the standout remains veteran Two and a Half Men at a second-place 8.9/13 at 9 p.m. -- 75 percent above lead-in Rules of Engagement (#3, 5.1/ 7 at 8:30 p.m.). Lead-outs Mike & Molly (#2: 6.8/10) and Hawaii Five-O (#2: 7.4/12) from 9:30-11 p.m. are not as strong as year-ago occupants The Big Bang Theory (7.3/11 on Oct. 19, 2009) and CSI: Miami (8.5/14 on Oct. 19, 2009). And retention of 74 percent for Mike & Molly out of Two and a Half Men was only 76 percent. But both remain respectable performers and both are worthy of a full season renewal. Take a look at the metered market tracks:

Mike & Molly (CBS) – 9:30 p.m.
9/20/10: 7.9/12
9/27/10: 7.4/11
10/04/10: 7.5/11
10/11/10: 6.9/10
10/18/10: 6.8/10

Hawaii Five-O (CBS) – 10 p.m.
9/20/10: 9.8/15
9/27/10: 8.4/13
10/04/10: 8.4/13
10/11/10: 7.4/12
10/18/10: 7.4/12

Earlier in the evening on CBS was demo-friendly How I Met Your Mother with a typical third-place 5.4/ 8 in the overnights at 8 p.m.

Over at Fox, which aired game three of The American League Championship Series on the year-ago evening (hence the steep nightly decline), aging House is still a competitor with a second-place 6.4/10 at 8 p.m. But lead-out Lie to Me, which is still an improvement over recent failed occupant Lone Star, lost considerable steam with a fourth-place 3.7/ 5 at 9 p.m. Comparably, that put the retention out of the 8:30 p.m. portion of House (6.6/10) of only 56 percent.

NBC, as usual, was off but not running on Monday, with should-have-been axed Chuck at a fourth-place 3.4/ 5 in the overnights at 8 p.m. While the network just expressed its faith in lead-out The Event with a full season renewal, the bleeding has not stopped with a fourth-place 4.4/ 6 at 9 p.m. In just four weeks, The Event has slid by 41 percent. Take a look at the overnight track:

The Event (NBC) – 9 p.m.
9/20/10: 7.5/11
9/27/10: 6.3/ 9
10/04/10: 5.3/ 8
10/11/10: 4.7/ 7
10/18/10: 4.4/ 6

Freshman lead-out Chase has leveled off, but a very distant third-place 3.6/ 6 at 10 p.m. keeps it firmly entrenched in the listing of losers. The Event, however, avoids the losers list for building by 33 percent from the 8:30 p.m. portion of Chuck (3.3/ 5). Here is the five-week overnight track for Chase.

Chase (NBC) – 10 p.m.
9/20/10: 4.8/ 8
9/27/10: 4.1/ 7
10/04/10: 3.8/ 6
10/11/10: 3.5/ 5
10/18/10: 3.6/ 6

Last, and very least, were repeats of The CW’s 90210 (0.9/ 1) and Gossip Girl (0.8/ 1).

Source: Nielsen Media Research data

Source: pifeedback