Rating News - 20th October 2010 - No Ordinary Family, NCIS and more

Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Visible Weak Spots on the Competing Networks

Tuesday 10/19/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

HH
Rtg/Shr
CBS 10.3/16
ABC 7.3/11
NBC 4.5/ 7
Fox 3.2/ 5
CW 1.3/ 2

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-Percent Change From the Year-Ago Evening (Tuesday, October 20, 2009):
ABC: +24, CW: no change, CBS: - 3, NBC: - 8, Fox: -60

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-Yesterday’s Winners:
NCIS (CBS), Dancing with the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)

-Yesterday’s Losers (excluding repeats):
One Tree Hill (CW), Life Unexpected (CW), Running Wilde (Fox), Detroit 1-8-7 (ABC), Parenthood (NBC)

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-Ratings Breakdown:
CBS ruled the Tuesday overnights, as always, with its combination of NCIS (#1: 12.2 rating/19 share), spin-off NCIS: Los Angeles (#2: 10.3/15) and older-skewing The Good Wife (#1: 8.5/13). Comparably, the Eye net bested second-place ABC by a hefty 41 percent. In the distant No. 3 spot was NBC, followed by Fox (which aired game 4 of the American League Championship Series one year earlier; hence the steep declines) and lowly The CW.

The standout on ABC, of course, was the live Dancing with the Stars Results Show at a dominant 10.9/17 in the overnights at 9 p.m. Considering the target audience for Dancing with the Stars is older females, it was both a surprise and a disappointment to see that lovely lady, Florence Henderson, leave this early. Nervous Bristol Palin needs to be sent packing already.

Lead-out Detroit 1-8-7 continues to squander the plum lead-in support, with a second-place 5.8/10 at 10 p.m. Comparably, retention out of the 9:30 p.m. portion of Dancing with the Stars (11.1/17) was only 52 percent, and the crime-solver dipped by a too extensive 17 percent at 10:30 p.m. (6.4/10 to 5.3/ 9). ABC could, and should, be doing better here. Five-week overnight track for Detroit 1-8-7:

Detroit 1-8-7 (ABC) – Tues. 10 p.m.
9/21/10: 7.1/12
9/28/10: 6.1/10
10/05/10: 5.7/10
10/12/10: 5.3/ 9
10/19/10: 5.8/10

Earlier in the evening on ABC was week four of No Ordinary Family, which leveled off at a second-place 5.3/ 8 at 8 p.m. Compared to year-ago occupant Shark Tank (3.8/ 6 on Oct. 20, 2009), this was an improvement of a notable 39 percent. Four-week overnight track for No Ordinary Family:

No Ordinary Family (ABC) – Tues. 8 p.m.
9/28/10: 7.4/11
10/05/10: 5.9/ 9
10/12/10: 5.3/ 8
10/19/10: 5.3/ 8

Over at NBC, veteran The Biggest Loser remains on the downside this season, with a 4.8/ 7 in the overnights last night down by nine percent from the 5.3/ 8 one year earlier. Take a look at the half-hour breakdown:

The Biggest Loser (NBC):
8:00 p.m.: 4.9/ 8 (#3)
8:30 p.m.: 4.8/ 7 (#3)
9:00 p.m.: 4.7/ 7 (#3)
9:30 p.m.: 4.9/ 7 (#3)

At 10 p.m., NBC’s sophomore Parenthood finished a distant third, as usual, with a 3.7/ 6. One year earlier, former failed occupant The Jay Leno Show was stronger at a 4.1/ 7 on Oct. 20, 2009.

Fox traveled the repeat route last night from 8-9:30 p.m., with encore telecasts of Glee (#4: 4.0/ 6) and recent entry Raising Hope (#4: 2.6/ 4). With weaker lead-in support, week five of Running Wilde sunk to a series low 2.0/ 3 at 9:30 p.m. In case you are wondering of why Fox wasted an original installment of Running Wilde last night, so am I actually. Five-week overnight track for Running Wilde:

Running Wilde (Fox) – Tues. 9:30 p.m.
9/21/10: 3.9/ 6
9/28/10: 3.3/ 5
10/05/10: 2.6/ 4
10/12/10: 2.4/ 4
10/19/10: 2.0/ 3

Last, and very least, was The CW’s combination of One Tree Hill (1.5/ 2) and Life Unexpected (1.1/ 2). Comparably, this was equal to year-ago occupants 90210 and Melrose Place, and that is not a positive.

Source: Nielsen Media Research data (R = repeat)

Source: pifeedback