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Ratings News - 10th April 2012 *Full Tables Added*

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Metered Market Monday Ratings
Solid Results for The Big 3

Monday 4/09/12
Metered Market Results

Household
Rating/Share
ABC 9.7/15
CBS 6.4/10
NBC 5.8/ 9
Fox 4.5/ 7
CW 1.1/ 2

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-Percent Change from Year-Ago Evening – Monday 4/11/11
CW: +110, NBC: +53, CBS: +19, Fox: -15, ABC: -22

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-Winners:
Dancing With the Stars (ABC), The Voice (NBC), How I Met Your Mother (CBS), 2 Broke Girls (CBS), Two and a Half Men (CBS), Mike & Molly (CBS), Hawaii Five-O (CBS)

-Losers (excluding repeats):
Gossip Girl (CW), Hart of Dixie (CW)

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-Ratings Breakdown:
ABC dominated the Monday overnights, with a 52 percent advantage over second-place CBS. Next was NBC, which is the network to beat among adults 18-49 thanks to The Voice, followed by Fox and, of course, The CW. But the real story on this second Monday in April is the value of network television, with each of the Big 3 nets succeeding thanks to a slate of diversified programming.

Dancing With the Stars on ABC was the top-rated show of the evening with a 12.1 rating/19 share in the overnights from 8-10 p.m., peaking in the 9 p.m. half-hour with a 12.6/19. But facing The Voice has cost the feel-good competition some viewers, with a year-to-year loss of 17 percent. Here are the half-hour breakdowns:

Dancing With the Stars (ABC)
8:00 p.m.: 11.5/18 (#1)
8:30 p.m.: 11.8/18 (#1)
9:00 p.m.: 12.6/19 (#1)
9:30 p.m.: 12.4/19 (#1)

My pick to bid adieu this evening: Gavin DeGraw.

At 10 p.m. on ABC was a repeat of the pilot episode of Scandal, which received plenty of extra eyeballs at a second-place 5.0/ 8 in the overnights. Last Thursday, Scandal opened with a 5.8/10 out of a 6.5/11 for Grey’s Anatomy.

Like ABC, facing The Voice has cost CBS some viewers. But the combination of How I Met Your Mother (#3: 5.4/ 9), 2 Broke Girls (#3: 5.9/ 9), Two and a Half Men (7.1/11), Mike & Molly (#2t, 6.3/ 9) and Hawaii Five-O (#1: 6.9/12) still resonates. Compared to year-ago Monday 8:30 p.m. failed occupant Mad Love (4.0/ 6 on 4/11/11), 2 Broke Girls built by a considerable 47 percent in the overnights.

Over at NBC, The Voice scored a 6.5/10 from 8-10 p.m., which built from the year-ago combination of Chuck (2.7/ 4 on 4/11/11) and Law & Order: Los Angeles (4.4/ 7) by 88 percent in the overnights. Growth among adults 18-49 will be considerably higher, no doubt. Here is the half-hour breakdown:

The Voice (NBC)
8:00 p.m.: 6.4/10 (#2)
8:30 p.m.: 6.7/10 (#2)
9:00 p.m.: 6.5/10 (#3)
9:30 p.m.: 6.3/ 9 (#2t)

Episode No. 10 of Smash led out of The Voice with a third-place 4.6/ 8 at 10 p.m. Comparably, that was equal to the second half-hour of an expanded Law & Order: Los Angeles on the year-ago evening, with retention out of the 9:30 p.m. portion of Dancing With the Stars of 73 percent. All in all, you have to give credit to NBC for not interrupting Smash with any encore telecasts. This is exactly how you should program a new series.

Elsewhere, relocated Bones got some mileage on Fox with a fourth-place 5.1/ 8 in the overnights at 8 p.m., followed by soon-to-conclude House at a fourth place 4.0/ 6 at 9 p.m. Needless to say, it was wise for the producers of fading House to call it quits. The CW capped off the evening with its low-rated pairing of Gossip Girl (#5: 1.0/ 2) and Hart of Dixie (#5: 1.1/ 2), which is unlikely to make it into a second season. The double-digit year-to-year growth for The CW stems from airing repeats of 90210 and Gossip Girl one year earlier.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

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