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Microsoft to produce XBox original Television Shows

Thanks to Mac for the heads up.

Microsoft opened a new front in its war to control consumers’ living rooms on Monday, announcing that it is developing a dozen original television programs that will be broadcast exclusively to owners of its devices.

The programs, collectively referred to as Xbox Originals, include documentaries, reality shows, and scripted dramas and comedies. The’re being developed by Xbox Entertainment Studios, a Microsoft MSFT +2.38% subsidiary created in 2012 in order to make “interactive television content” for the company’s Xbox game consoles and Xbox Live online service.

“What we’re interested in is giving subscribers a reason to stay on our platform,” says Nancy Tellem, president of Xbox Entertainment Studios, a TV industry veteran who formerly ran CBS Television Studios. “We’re really focused on the fans of the Xbox, the millennials …many of whom are not subscribing to cable, and use a console as their entertainment device.”

The new programming is primarily targeted at young male consumers who might buy video game consoles from rivals Sony or Nintendo if Microsoft can’t draw them in with a variety of games and entertainment. But it’s also meant to appeal to non-gaming members of their households, and pull them into the Xbox ecosystem.

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