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Ratings News - 28th March 2014

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Today's Early Overnight Ratings

This table shows the early overnight ratings. These ratings are normally adjusted later in the day when all the ratings have been consolidated to take into account any local preemptions and/or overruns. You can find all the final adjusted numbers in our Ratings Database. (See the About section below for details about ratings)

If you are new to ratings or still confused, we recommend you read this excellent Ratings FAQ.

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Early Ratings Analysis

The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)

For more information on the Nielsen Ratings see this Wikipedia Entry.

NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

Thursday 3/27/14 Metered Markets
Basketball Leads CBS to Victory; Modest Start for “Surviving Jack” on Fox

Household
Rating/Share
CBS 5.5/ 9
ABC 5.1/ 8
Fox 4.2/ 7
NBC 2.9/ 5
CW 1.4/ 2

-Percent Change from Year-Ago Evening – Thursday 3/28/13:
NBC: +45, CBS: +20, ABC: – 4, CW: -12, Fox: -21

—–

-Winners:
NCAA Basketball (CBS), “Grey’s Anatomy” (ABC), “Scandal” (ABC)

-Disappointing:
“Surviving Jack” (Fox)

-Losers (excluding repeats):
“Once Upon a Time in Wonderland” (ABC), “Parenthood” (NBC)

—–

-Ratings Breakdown:
CBS dominated this final Thursday in March care of the ongoing 2014 NCAA Basketball Tournament (Dayton vs. Stanford, and UCLA vs. Florida last night). Coverage of the match-ups (which ended at approximately 12:30 a.m.) averaged an estimated 5.5 rating/9 share in the household overnights for the primetime portion, which was 20 percent above the year-ago games (4.6/ 8 on 3/28/13). Keep in mind, of course, that results for any live sporting event are always approximate.

In series-premiere news, Fox sitcom “Surviving Jack” disappointed at a distant third-place 3.5/ 5 at 9:30 p.m., which was 39 percent below the live (and diluted) “American Idol” results show at 9 p.m. (5.7/ 9). One year-earlier, one hour of “American Idol” averaged a 7.8/13 in the 8 p.m. hour (on 3/28/13). “Surviving Jack” did, however, outdeliver a 9:30 p.m. telecast of “Raising Hope” on the year-ago evening (2.5/ 4) by 40 percent.

Earlier in the evening on Fox was always demo friendly “Hell’s Kitchen” at a second-place 3.9/ 6 at 8 p.m.

Tops for the night in the overnights was drama “Scandal” on ABC, with a 6.7/11 from 10-11 p.m. Comparably, that was 14 percent above the year-ago evening and eight percent ahead of still solid lead-in “Grey’s Anatomy” (6.2/10 at 9 p.m.). Growth for “Grey’s Anatomy” over failing lead-in “Once Upon a Time in Wonderland” (#4: 2.4/ 4 at 8 p.m.) was a hefty 158 percent.

Elsewhere, two encore hours of “Hollywood Game Night” on NBC (8 p.m. – #3: 3.2/ 5; 9 p.m. – #4: 2.6/ 4) delivered the show’s best two overnight Thursday ratings this season despite not being original. And on-the-fence “Parenthood” followed with a distant third-place 2.8/ 5 at 10 p.m., which was one-tenth of a rating point behind an encore of “Law & Order: SVU” on the year-ago evening (2.9/ 5 on 1/28/13).

The CW, meanwhile, was on par with recent levels care of already renewed dramas “The Vampire Diaries” (#5: 1.6/ 3) and “Reign” (1.3/ 2).

Source: Nielsen Media Research


About the Daily Ratings

Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.

The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).

Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.

Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above.

Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.

Additional Ratings Resources

If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.

Renew/Cancel
Our Cancellation/Renewal predictions for the current season.
Ratings Database
Historical Ratings Database for nearly all major US shows going back to their first episodes.
Full Season Tables
The current season full ratings tables for both Total Viewers and 18-49 Demos
Ratings Scorecard
See how all the shows stack up against each other in the Ratings Scorecard Table.

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