Ratings News - 27th March 2014

Today's Early Overnight Ratings

This table shows the early overnight ratings. These ratings are normally adjusted later in the day when all the ratings have been consolidated to take into account any local preemptions and/or overruns. You can find all the final adjusted numbers in our Ratings Database. (See the About section below for details about ratings)

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Early Ratings Analysis

The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)

For more information on the Nielsen Ratings see this Wikipedia Entry.

NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

Wednesday 3/26/14 Metered Market Ratings
Promising News for Week Two of “The 100” on The CW

Household
Rating/Share
Fox 6.6/10
CBS 5.2/ 8
ABC 4.3/ 7
NBC 2.5/ 4
CW 1.9/ 3

-Percent Change from Year-Ago Evening – Wednesday 3/27/13:
CBS: +13, CW: + 6, ABC: – 7, Fox: -20, NBC: -36

———-

-Winners:
“Survivor” (CBS), “The Middle” (ABC), “Modern Family” (ABC), “Arrow” (CW), “The 100” (CW)

-Losers (excluding repeats):
“Prince Harry’s South Pole Heroes” (NBC), “Mixology” (ABC)

———-

-Ratings Breakdown:
With two-hours of the CBS line-up in repeats, deteriorating “American Idol” led Fox to midweek victory. “Idol” averaged a 6.6 rating/10 share in the household overnights from 8-10 p.m., peaking at a 6.8/11 in the 9 p.m. hour. But compared to the 8.3/13 one year earlier, this was a loss of 20 percent.

Competing 8-9 p.m. occupant “Survivor” on CBS trailed the first hour of “American Idol” by six percent. But a 6.0/10 for “Survivor” was on par with the year-ago edition (“Survivor: Caramoan”: 6.2/10 on 3/27/13). And it should have no trouble surpassing “Idol” among adults 18-49 (and other key demos). As for last night’s telecast of “Survivor,” one of the contestants who I personally predicted would be one of the fiercest competitors turned out to be one of the biggest wimps in the history of the franchise. As the old saying goes: “Never judge a book by its cover.”

“Survivor” led into encore telecasts of “Criminal Minds” (#3: 4.7/ 7) and “CSI” (#1: 4.8/ 8) from 9-11 p.m.

In week two news, “The 100” on The CW scored a 1.8/ 3 in the household overnights from 9-10 p.m., which dipped by only five percent from its debut one week earlier (1.9/ 3 on March 19). The retention for “The CW” out of lead-in “Arrow” (2.1/ 3 at 8 p.m.) was solid at 86 percent. It increased by 20 percent from year-ago occupant “Supernatural” (1.5/ 2 on 3/27/13). And it posted no loss in the second half-hour. Considering most new shows drop in the vicinity of 10 to 20 percent in week two, keep a positive eye (or two) on “The 100.” This could very well be the real deal.

Elsewhere, NBC special, “Prince Harry’s South Pole Heroes” tanked at a fourth-place 2.5/ 4 at 8 p.m., which was 22 percent below the 3.2/ 5 last week for regularly scheduled drama “Revolution.” And it led into repeats of “Law & Order: SVU” (#4: 2.5/ 4) and already renewed “Chicago PD” (#3: 2.6/ 4) from 9-11 p.m.

ABC finished third overall with its combination of “The Middle” (#3: 5.2/ 9), “Suburgatory” (#3: 3.8/ 6), “Modern Family” (#1: 6.9/11), recent entry “Mixology” (#3: 3.1/ 5) and sophomore drama “Nashville” (#2: 3.5/ 6). Unfortunately, the network has not been able to capitalize on the consistent lead-in support from “The Middle” and “Modern Family,” and only 45 percent retention for “Mixology” out of “Modern Family” is not promising. “Nashville,” meanwhile, will probably get renewed simply because of the network’s ongoing array of failed new dramas.

Source: Nielsen Media Research data

Source:

Marc Berman@tvmediainsights

About the Daily Ratings

Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.

The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).

Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.

Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above.

Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.

Additional Ratings Resources

If you’re interested in Ratings/Renewals/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.

Renew/Cancel

Our Cancellation/Renewal predictions for the current season.

Ratings Database

Historical Ratings Database for nearly all major US shows going back to their first episodes.

Full Season Tables

The current season full ratings tables for both Total Viewers and 18-49 Demos

Ratings Scorecard

See how all the shows stack up against each other in the Ratings Scorecard Table.