Mastodon Mastodon Mastodon Mastodon Mastodon Ratings - Nielsen to include Mobile Device Viewing to TV Ratings in Fall 2014

SpoilerTV - TV Spoilers

Ratings - Nielsen to include Mobile Device Viewing to TV Ratings in Fall 2014

Share on Reddit

TV programmers frustrated that shows watched on tablets and smartphones have been invisible to Nielsen’s ratings may finally get a solution — next year.

Next week, Nielsen will formally announce to clients a timetable for a long-awaited development: In September 2014, the firm is aiming to be able to attribute linear TV viewed on smartphones and tablets to its National TV ratings.

The approach, the culmination of more than three years of work, will for the first time provide a single, consistent measure of live programming viewing across both TV and digital, according to the firm. That could solve a problem that has vexed TV nets and marketers: Today, there’s no satisfactory way to harmonize data about video content and advertising viewed on TV, online, mobile and other platforms.

Source: Variety

Sign Up for the SpoilerTV Newsletter where we talk all things TV!

Recommendations

SpoilerTV Available Ad-Free!

Support SpoilerTV
SpoilerTV.com is now available ad-free to for all subscribers. Thank you for considering becoming a SpoilerTV premmium member!
Latest News