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Ratings News - 25th September 2013 *Full Tables Posted*

Today's Early Overnight Ratings

This table shows the early overnight ratings. These ratings are normally adjusted later in the day when all the ratings have been consolidated to take into account any local preemptions and/or overruns. You can find all the final adjusted numbers in our Ratings Database. (See the About section below for details about ratings)



Early Ratings Analysis

The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)

For more information on the Nielsen Ratings see this Wikipedia Entry.

NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

Tuesday 9/24/13 Metered Markets
CBS Wins; Mixed Results for Freshman Entries

Household
Rating/Share
CBS 10.1/16
NBC 7.9/13
ABC 5.4/ 9
Fox 2.9/ 4
CW 0.8/ 1

———-

-Percent Change from Year-Ago Evening – Tuesday 9/25/12:
CW: +60, NBC: +44, CBS: – 6, Fox: -17, ABC: -30

———-

-Winners:
“NCIS” (CBS), “The Voice” (NBC), “Marvel’s Agents of S.H.I.E.L.D” (ABC), “NCIS: Los Angeles” (CBS), “Person of Interest” (CBS)

-Respectable Sampling:
“The Goldbergs” (ABC)

-Notable Improvement:
“Chicago Fire” (NBC)

-Disappointing:
“Brooklyn Nine-Nine” (Fox), “New Girl” (Fox), “Trophy Wife” (ABC)

-Losers:
“Dads” (Fox), “The Mindy Project” (Fox), “Capture” (CW), “Lucky 7” (ABC)

———-

-Ratings Breakdown:
Led by the “NCIS” duo, CBS won this first Tuesday in the household overnights with ease care of its season-premiere combination of “NCIS” (#1 for the evening: 12.5 rating/20 share), “NCIS: Los Angeles” (#1: 9.8/15) and relocated “Person of Interest” (#1: 7.9/14). But that 7.9 for “Person of Interest” was actually 15 percent below the 9.3/16 for the debut of failed year-ago time period occupant “Vegas.” And last season it opened with a 9.4/14 in the Thursday 9 p.m. hour on 9/27/12. Let’s see what happens when new sitcom “The Crazy Ones” and relocated “Two and a Half Men” open in place of “Person of Interest” tomorrow evening. Was it really worth making the shift?

Both “NCIS” and “NCIS: Los Angeles” were on par from their year-ago season-openers, which is a real plus for “NCIS” given it faced the debut of the highly anticipated “Marvel’s Agents of S.H.I.E.L.D.” on ABC.

On paper, a 7.7/12 in the household overnights for the launch of “Marvel’s Agents of S.H.I.E.L.D.” from 8-9 p.m. is certainly positive. It will, after all, bring considerably more young viewers into the time period than year-ago occupant “Dancing With the Stars” (which was stronger in the overnights with an 8.9/14 on the year-ago evening). But it did trail aforementioned “NCIS” and the first half of two hours of “The Voice” on NBC (#2: 9.0/14) by 38 percent and 14 percent, respectively. Once “S.H.I.E.L.D.” settles in, the question to ponder is if this will be a mass appeal hit or just a core favorite. Stay tuned.

Leading out of “Marvel’s Agents of S.H.I.E.L.D.” was the debut of sitcom “The Goldbergs,” which finished third with a respectable 6.0/ 9 in the overnights at 9 p.m. Comparably, that outdelivered the year-ago season-premiere of former time period occupant “Happy Endings” (4.5/ 7 on 10/23/12) by 33 percent. Next was the premiere of another new sitcom, “Trophy Wife,” which scored a third-place 4.7/ 7 at 9:30 p.m. and beat the season-opening episode of former time period occupant “Don’t Trust the B____ in Apt. 23” (3.4/ 5 on 10/23/12) by 38 percent. But that 4.7 in the household overnights was 22 percent below lead-in “The Goldbergs,” and most new shows drop in the vicinity of 10 to 20 percent in week two. This is not positive.

At 10 p.m., new ABC drama “Lucky 7” was not so lucky with a DOA 3.1/ 5. Comparably, “Lucky 7” trailed the season-premiere of year-ago occupant “Private Practice” (5.2/ 9 on 9/25/12) by a hefty 40 percent. Note to the networks: dramas about lottery winners do not work.

Over at second-place NBC, two-hours of “The Voice” (#2: 9.1/14 from 8-10 p.m.) gave a boost to the season-premiere of relocated “Chicago Fire,” which returned with a second-place 5.6/10 in the overnights at 10 p.m. Comparably, that was 19 percent above its year-ago series opener (4.7/ 8 on Wednesday 10/12/12 at 10 p.m.) and 47 percent above “Parenthood” on the year-ago evening (3.8/ 6 on 9/25/12). The demo results will, no doubt, also be on the double-digit plus side.

Opposite a night of heavy competition on the Big 3, Fox finished a distant fourth in each of its four half-hours with double-digit erosion from one week earlier. Episode two of “Dads” opened with a 2.8/ 5 at 8 p.m., which was 33 percent below its week-ago launch (4.2/ 7 on Sept. 17) and 30 percent below an episode of “New Girl” on the year-ago evening (4.0/ 6 on 9/25/12). Episode two of “Brooklyn Nine-Nine” followed with a 3.1/ 5, which slid by 33 percent from one week earlier but was up by seven percent from failed year-ago occupant “Ben & Kate” (2.9/ 4 on 9/25/12).

Moving to 9 p.m., “New Girl” also scored a 3.1/ 5, which dropped by 21 percent from one week earlier (3.9/ 6 on Sept. 17) and 18 percent from the 3.8/ 6 on the year-ago evening. And sophomore “The Mindy Project,” which should not have seen a second year, slid to a 2.4/ 4 at 9:30 p.m. Since Fox is all about the young adult demos, let’s see what happens when they are released.

In series-premiere news, CW dud “Capture” concluded with a mere (and very last-place) 0.5/ 1 in the overnights at 9 p.m. Needless to say, this won’t be returning. Earlier in the evening was the season-finale of “Whose Line is it Anyway” at a 1.2/ 2 at 8 p.m. (#5), which for The CW makes this returning revival a success. An encore of “Whose Line” followed with a 1.0/2 at 8:30 p.m.

Source: Nielsen Media Research data


Source: Marc Berman@tvmediainsights

About the Daily Ratings

Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows.

The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).

Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above.

Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below)

Additional Ratings Resources

If you’re interested in Ratings/Renewal/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.

Renew/Cancel
Our Cancellation/Renewal predictions for the current season.
Ratings Database
Historical Ratings Database for nearly all major US shows going back to their first episodes.
Full Season Tables
The current season full ratings tables for both Total Viewers and 18-49 Demos
Ratings Scorecard
See how all the shows stack up against each other in the Ratings Scorecard Table.