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Da Vinci's Demons breaks Starz Series Premiere Record

Spartacus: War of the Damned finished its run with 1.4 viewers for its Friday premiere telecast at 9 p.m. and totaled 2.7 million viewers for the full weekend (that’s just shy of the show’s Gods of the Arena premiere peak). Gratitude to Starz for a fearlessly entertaining drama. And ICYMI, here’s Dalton Ross’ interview with Sparty showrunner Steven S. DeKnight covering the finale.

This was good news for Starz’ new drama Da Vinci’s Demons, which got a strong lead-in and established a new all-time high for a Starz series premiere. A total of 1 million watched Demons on Friday at 10 p.m., and the fantasy drama series eventually racked up 2.1 million viewers for the weekend.

Source: EW

STARZ ORIGINAL SERIES SET RECORD WEEKEND VIEWERSHIP AS THE PREMIERE OF “DA VINCI’S DEMONS” AND FINALE OF “SPARTACUS: WAR OF THE DAMNED” DELIVER 5 MILLION VIEWERS FOR THE WEEKEND

Both Series Delivered a Total of 3.2 Million Friday Night Viewers

STARZ welcomed its new STARZ Original Series “Da Vinci’s Demons” on Friday, April 12, the same day it bid a triumphant farewell to the “Spartacus” franchise with record viewership that night and across the weekend.

More than 3.2 Million viewers watched the airings of both “Spartacus: War of the Damned” finale and series premiere of “Da Vinci’s Demons.”**

Nearly 5 Million viewers (4.8 Million) watched Live+SD weekend airings of both “Da Vinci’s Demons and “Spartacus: War of the Damned” on STARZ – new records for STARZ Original series weekend performance.

“Da Vinci’s Demons” established a new all-time high for a STARZ Original series premiere:

· More than 2.14 Million total viewers opening weekend, edging out series premiere of “Camelot” (2.09 Million)
· 1.3 Million total viewers watched the combined Friday telecasts
· 1.04 Million total viewers for its Friday 10 pm premiere telecast

“Spartacus: War of the Damned” finished off its series run on another high note:

· Nearly 2.7 Million total weekend viewers
· 2 Million total viewers for the combined Friday telecasts
· 1.43 Million total viewers for its Friday night at 9PM premiere telecast

Other Spartacus viewership notes and benchmarks illustrating its remarkable performance:

· The three past “Spartacus” installments have ultimately garnered multi-platform figures in excess of 6 million viewers per episode and growing


· Spartacus doubled its audience since the weekend premiere of the first season -“Spartacus: Blood & Sand” (1.3 Million) to “Spartacus: War of the Damned” season finale weekend (2.7 Million)


· All four installments of the “Spartacus” franchise – “Blood and Sand,” “Gods of the Arena,” “Vengeance,” and “War of the Damned” grew on an average viewership basis Live+SD from their respective season premieres to season finales

In the case of “Spartacus: War of the Damned:”

· The April 12 at 9PM premiere telecast of the “War of the Damned” finale grew 53% (1.43 Million to 930,000) in comparison to the season premiere

· The nearly 2.7 Million weekend viewers for the series finale beat the season average weekend viewership by 11% (2.4 Million) and beat premiere weekend by 5% (2.5 Million)

New episodes of “Da Vinci’s Demons” will move to Fridays at 9PM ET/PT exclusively on STARZ.

**Two airings of “Spartacus” finale at 9 pm and 11 pm on 4/12/13; two airings of “Da Vinci’s Demons” premiere at 10 pm and Midnight on 4/12/13

**Viewership for additional multiplex repeats, extended DVR, STARZ ON DEMAND, STARZ PLAY, and other online platforms are not included

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