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Ratings News - 20th March 2013 (Full Tables Posted)

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Today's Early Overnight Ratings

This table shows the early overnight ratings. These ratings are normally adjusted later in the day when all the ratings have been consolidated to take into account any local preemptions and/or overruns. You can find all the final adjusted numbers in our Ratings Database. (See the About section below for details about ratings)



Early Ratings Analysis

The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)

For more information on the Nielsen Ratings see this Wikipedia Entry.

NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

Metered Market Tuesday Ratings
CBS Wins; Positive Sampling for “Splash” on ABC

Tuesday 3/19/13

Household
Rating/Share
CBS 9.3/15
ABC 6.5/11
Fox 3.2/ 5
NBC 2.2/ 4
CW 0.7/ 1

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-Percent Change from Year-Ago Evening – Tuesday 3/21/12:
ABC: +91, Fox: +14, CBS: - 6, CW: -30, NBC: -46

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-Winners:
“NCIS” (CBS), “Splash” (ABC), “NCIS: Los Angeles” (CBS), “Dancing With the Stars: Exclusive First Look” (ABC)

-Losers (excluding repeats):
“Betty White’s Off Their Rockers” (NBC), “The iHeartRadio Album Release Party With Justin Timberlake” (CW), “The Mindy Project” (Fox), “Golden Boy” (CBS), “Smash” (NBC)

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-Ratings Breakdown:
CBS led the Tuesday overnights, as usual, beating second-place ABC by an average of 43 percent. But ABC had positive news of its own care of the debut of reality/competition “Splash,” which opened second in the 8 p.m. hour with a 6.4 rating/10 share. Comparably, “Splash” outdelivered the year-ago combination of sitcoms “Last Man Standing” (4.8/ 8 on 3/20/12) and “Cougar Town” (3.3/ 5) by 58 percent. And consistency in the second half-hour indicates viewers were interested in what they saw. We’ll see what happens next week.

Next on ABC was a clips edition of “Dancing With the Stars” themed “Exclusive First Look,” which finished second with a 7.2/11 at 9 p.m. And older skewing “Body of Proof,” which is on the fence for renewal, tied disappointing “Golden Boy” on CBS for first at 10 p.m. with a 5.8/10. Working against “Golden Boy” (which is not so golden) was retention out of the 9:30 p.m. portion of “NCIS: Los Angeles” (10.1/16) of only 57 percent. “Body of Proof” had better retention out of “Dancing With the Stars” (78 percent), but the older audience skew will not work in its favor for renewal.

Earlier in the evening on CBS was the winning combination of “NCIS” (12.2/19 - #1 for the evening) and spin-off “NCIS: Los Angeles” (#1: 10.2/16), which featured the introduction of the characters from planned spin-off “NCIS: Red.”

Elsewhere, demo friendly “Hell’s Kitchen” on Fox finished third in the 8 p.m. hour in the overnights, with a 3.7/ 6. Comparably, that was 51 percent above the year-ago pairing of sitcoms “Raising Hope” (2.8/ 5 on 3/20/12) and “I Hate My Teenage Daughter” (2.1/ 3). Next on Fox was deteriorating “New Girl” (#3: 3.2/ 5), which dropped by 22 percent year-to-year, followed by sluggish “The Mindy Project” (#3: 2.2/ 3), which was no better than failed year-ago occupant “Breaking In.” What was the hurry picking up “The Mindy Project” for season two, Fox?

Fourth-place NBC populated the evening with two episodes (repeat and original) of “Betty White’s Off Their Rockers” (8 p.m.: #4: 2.4/ 4; 8:30 p.m.: #4, 2.3/ 4), repeats of “Go On” (#4: 2.1/ 3) and “The New Normal” (#4: 1.8/ 3), and sophomore “Smash” (#3: 2.3/ 4), which moves to Saturdays at 9 p.m. ET effective on April 6. Bye, bye…”Smash.”

The CW capped off this third Tuesday in March with 8 p.m. special “The iHeartRadio Album Release Party With Justin Timberlake,” which was not so special at a 0.9/ 2 at 8 p.m. (#5), and a repeat of “Beauty and the Beast” (#5: 0.5/ 1).

Source: Nielsen Media Research

Source: Marc Berman@tvmediainsights

About the Daily Ratings

Each day (except Sunday) we post the TV Ratings for the previous night.

The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).

Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above.

Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below)

Additional Ratings Resources

If you’re interested in Ratings/Renewal/Cancellations then we have a number of resources here at SpoilerTV that we recommend you check out.

Renew/Cancel
Our Cancellation/Renewal predictions for the current season.
Ratings Database
Historical Ratings Database for nearly all major US shows going back to their first episodes.
Full Season Tables
The current season full ratings tables for both Total Viewers and 18-49 Demos
Ratings Scorecard
See how all the shows stack up against each other in the Ratings Scorecard Table.

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