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Metered Market Thursday Ratings
NBC Drama Do No Harm DOA
Metered Market Results
ABC 5.4/ 9
NBC 3.1/ 5
CW 1.6/ 3
-Percent Change from Year-Ago Evening – Thursday 2/01/12:
NBC: +11, ABC: + 6, CBS: + 1, CW: -20, Fox: -21
The Big Bang Theory (CBS), Two and a Half Men (CBS), Person of Interest (CBS), Grey’s Anatomy (ABC), Scandal (ABC)
-Down But Still a Solid Competitor:
American Idol (Fox)
Glee (Fox), Beauty and the Beast (CW), Do No Harm (NBC)
It was another clean Thursday overnight sweep for CBS with its combination of The Big Bang Theory (11.4 rating/18 share – top-rated for the evening), Two and a Half Men (8.6/13), Person of Interest (9.8/15) and freshman Elementary (7.3/13), which may not be a lock to win the 10 p.m. hour among adults 18-49 opposite ABC’s growing Scandal. As a reminder, another episode of Elementary will air out of Super Bowl XVLII on Sunday.
In series-finale news, the one-hour conclusion of NBC’s critically acclaimed 30 Rock rose to a season-high 3.7/ 6 in the overnights from 8-9 p.m., which was 32 percent above the year-ago combination of 30 Rock (2.7/ 4 on 2/02/12) and Parks and Recreation (2.9/ 4).
In series-premiere news, NBC drama Do No Harm was DOA with a mere 2.4/ 4 (#3) at 10 p.m. Comparably, that was 23 percent below a 9:30 p.m. edition of lead-in The Office (#4: 3.1/ 5), and only four percent above colossal failed year-ago occupant The Firm (2.3/ 4 on 2/02/12). Given that most new series drop in the vicinity of 10 to 20 percent in week two, tick, tock…the cancellation clock is already ticking on Do No Harm.
At 9 p.m. on NBC was the regularly scheduled edition of soon-to-conclude The Office at a fourth-place 3.3/ 5, which was 13 percent below the 3.8/ 6 one year earlier.
Over at second-place Fox, American Idol slipped by a considerable 23 percent from the year-ago evening, with an 8.7/14 at 8 p.m. (versus an 11.3/18 on 2/02/12). While Idol did trail competing The Big Bang Theory by a hefty 28 percent (8.2/13 vs. 11.4/18 in the 8 p.m. half-hour), it did beat Two and a Half Men at 8:30 p.m. by seven percent (9.2/14 vs. 8.6/13).
At 9 p.m. on Fox was tired Glee at a third-place 3.9/ 6, which was 58 percent below the 8:30 p.m. portion of American Idol (9.2/14). Is it time for the musical gang William McKinley High School to graduate?
Elsewhere, an encore of Shark Tank on ABC (#4: 3.5/ 5 at 8 p.m.) led into veteran Grey’s Anatomy (#2: 6.8/11 at 9 p.m.: down two percent from the year-ago evening) and compatible Scandal (#2: 6.1/11 at 10 p.m.), which built by 25 percent from year-ago occupant Private Practice (4.9/ 8 on 2/02/12). Retention for Scandal out of the 9:30 p.m. portion of Grey’s Anatomy was a solid 88 percent.
The CW capped off the evening with The Vampire Dairies (#5: 2.0/ 3 at 8 p.m.), which slipped by 17 percent in the overnights from the year-ago telecast (2.4/ 4 on 2/02/12), and lackluster Beauty and the Beast (#5: 1.4/ 2 at 9 p.m.). Comparably, Beauty and the Beast was 12 percent below failed year-ago occupant Secret Circle (1.6/ 2 on 2/02/12).
In late night, The Late Show With David Letterman on CBS and Jimmy Kimmel Live on ABC tied for first in the overnights in the 11:30 p.m.-12:30 a.m. block, each with a 2.7/ 7. The Tonight Show With Jay Leno on NBC was right behind with a 2.6/ 7. Although Kimmel in the 11:30 p.m. half-hour (3.2/ 8) was nine percent below year-ago occupant Nightlight (3.5/ 8 on 2/02/12), considerable growth for Kimmel in the young adult demos makes moving the hour of talk up one hour one of the smartest programming moves of the season (and the decade).
Late Night With Jimmy Kimmel on NBC scored a 1.4/ 5 from 12:30-1:30 a.m., which was one-tenth of a rating point ahead of The Late Late Show with Craig Ferguson on CBS (1.3/ 5). Competing Nightline on ABC won the 12:30 a.m. half hour in the overnights, with a 1.7/ 6, but the demo skew will, of course, be older. And Last Call with Carson Daly scored a typical 0.9/ 4 in the 1:30 a.m. half-hour on NBC.
Source: Nielsen Media Research