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Metered Market Wednesday Ratings
American Idol Down, but Still Dominant
Metered Market Results
ABC 5.2/ 8
NBC 2.1/ 3
CW 1.9/ 3
-Percent Change from Year-Ago Evening – Wednesday 1/25/12:
CW: +127, ABC: +58, Fox: + 1, CBS: -14, NBC: -32
American Idol (Fox), The Middle (ABC), Arrow (CW), Modern Family (ABC), Criminal Minds (CBS), CSI (CBS)
The Neighbors (ABC), Supernatural (CW), Nashville (ABC)
It was an easy overnight Wednesday victory for Fox care of two-hours of American Idol, which averaged a 10.3 rating/16 share from 8-10 p.m. (peaking in the 8:30 p.m. half hour, with a 10.7/17). Comparably, however, this was 17 percent below the one-hour edition one year earlier (12.4/19 from 8-9 p.m. on 1/25/12). Regardless, there will be no shortage of sparks flying between new judges Mariah Carey and Nicki Minaj, which makes the current season a better option creatively than the bland Jennifer Lopez/Steven Tyler era. Consider this former viewer back!
Over at CBS, a repeat of Criminal Minds in place of regularly scheduled Survivor (which returns with a two-hour edition on February 13) opened with a third-place 4.3/ 7 in the overnights at 8 p.m. Next was the regularly scheduled edition of underrated Criminal Minds (#2: 8.0/12), followed by the forensics crime solver that keeps on ticking, CSI, at a dominant 7.4/13 at 10 p.m.
Modern Family on ABC was the standout, of course, with a 7.9/12 in the overnights at 9 p.m. (#2, tied with Criminal Minds on CBS). Comparably, that built from lead-in The Neighbors (#3, 4.3/ 7 at 8:30 p.m.) by 84 percent. But lead-out Suburgatory, like any sitcom airing out of Modern Family, dropped by a hefty 43 percent with a third-place 4.5/ 7 at 9:30 p.m. That led into critically acclaimed drama Nashville at a second-place 4.2/ 7 at 10 p.m.
Earlier in the evening on ABC was always reliable The Middle at a solid second-place 6.0/10 at 8 p.m.
Elsewhere, NBC was in all repeats with its combination of sophomore Whitney (#5: 2.2/ 4), which should not have been granted a second season, recent entry Guys With Kids (#5: 1.8/ 3), veteran Law & Order: SVU (#4: 2.1/ 3) and freshman Chicago Fire (#3: 2.1/ 3), which should have no troubled snagging a second season renewal given the compatibility out of SVU. As for Guys With Kids, the chance of continuing past this spring is slim.
On The CW, bona feed keeper Arrow doubled the overnight performance of year-ago occupant One Tree Hill, with a fourth-place 2.4/ 4 in the overnights at 8 p.m. And Arrow, no doubt, is clearly resonating among The CW’s target audience. While lead-out Supernatural (#5: 1.4/ 4 at 9 p.m.) remains on the year to year plus side (when it aired in the Friday 9 p.m. hour), retention of only 58 percent out of Arrow means The CW could be putting this time period to better use.
Source: Nielsen Media Research