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Metered Market Thursday Ratings
American Idol Down but Dominant
Metered Market Results
CBS 5.8/ 9
ABC 5.4/ 9
NBC 3.0/ 5
CW 1.4/ 2
-Percent Change from Year-Ago Evening – Thursday 1/19/12:
Fox: +28, ABC: + 6, NBC: + 3, CW: -26, CBS: -34
American Idol (Fox), The Big Bang Theory (CBS), Grey’s Anatomy (ABC), Scandal (ABC)
Last Resort (ABC), 30 Rock (NBC), Parks and Recreation (NBC), The Office (NBC), 1600 Penn (NBC)
Opposite all repeats on CBS, it was an easy Thursday overnight victory for Fox, which featured two more hours of American Idol. Idol averaged a 10.4 rating/16 share from 8-10 p.m., which dipped by 11 percent from both a one-hour edition on the year-ago evening (11.7/18 on 1/19/12 opposite originals on CBS) and the two-hour season-opener on Wednesday (11.7/18 on 1/16/13). The 11.7/18 in the overnights on Wednesday translated into 17.93 million viewers and a 6.0 rating/16 share among adults 18-49, based on the Live Plus Same Day results (which dipped by 4.0 million viewers and 19 percent in the demo from the year-ago season-premiere). In other words, Idol is down but certainly not over.
Encores of CBS’ Thursday line-up -- The Big Bang Theory (#2: 7.5/12), Two and a Half Men (#2: 5.8/ 9), Person of Interest (#3: 6.1/ 9) and Elementary (#2: 4.8/ 8) – finished at typical non-original levels.
In disappointing news at NBC, the second Thursday telecast of sitcom 1600 Penn (and third episode overall) dropped to a very distant fourth-place 2.3/ 4 in the overnights at 9:30 p.m. Comparably, that was 21 percent below its week-ago time period premiere (2.9/ 5 on Jan. 10), with retention out of lead-in The Office (#4: 3.1/ 5 at 9 p.m.) of 74 percent. One year earlier, then freshman sitcom Up All Night (which should never have been granted a second season) averaged a similar 2.7/ 4 in the overnights on 1/19/12.
At 10 p.m. on NBC, however, newsmagazine Rock Center With Brian Williams (which moves into the Friday 10 p.m. out of Dateline on February 8), rose to a season high 3.4/ 6 (#3) from 10-11 p.m.
Earlier in the evening on NBC was 30 Rock, which concludes with a two-hour episode on January 31, and relocated Parks and Recreation each with a fourth-place 2.9/ 5.
Elsewhere (and opposite an encore of aforementioned Elementary on CBS), sophomore ABC drama Scandal rose to first at 10 p.m., with a 6.1/10 in the overnights and retention out of the 9:30 p.m. portion of lead-in Grey’s Anatomy (#2: 6.7/10) of a sold 91 percent. Overall, Grey’s Anatomy finished second in the 9 p.m. hour, with a 6.6/10 (out of a third-place 3.6/ 6 for canceled Last Resort from 8-9 p.m.).
The CW capped off the night with The Vampire Diaries at a last-place 1.9/ 3 at 8 p.m., followed by another repeat of The Carrie Diaries pilot at a 0.8/ 1 at 9 p.m. (#5). The launch of The Carrie Diaries on Monday resulted in a disappointing 1.61 million viewers with a 0.6/ 2 among adults 18-49, based on the Live Plus Same Day results.
Source: Nielsen Media Research