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NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman. You can find a link to his website at the bottom of the article.

MONDAY 1/14/13 Metered Markets
CBS Wins; Lackluster The Carrie Diaries Opener on The CW

Household
Rating/Share
CBS 7.0/11
ABC 5.8/ 9
Fox 5.1/ 8
NBC 3.9/ 6
CW 1.0/ 2

-Percent Change from the Year-Ago Evening (1/16/12):
CW: +25, ABC: - 2, CBS: - 4, Fox: -25, NBC: -45

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-Winners:
How I Met Your Mother (CBS), The Big Bang Theory R (CBS), The Bachelor (ABC), 2 Broke Girls (CBS), Mike & Molly (CBS), Castle (ABC)

-Honorable Mention:
Bones (Fox)

-Losers (excluding repeats):
The Carrie Diaries (CW), Deception (NBC)

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-Ratings Breakdown:
CBS dominated the Monday overnights with a 21 percent advantage over second-place ABC. Next was Fox, followed by NBC and The CW, which featured the disappointing debut of The Carrie Diaries. The Sex and the City prequel opened with a very distant 1.3 rating/2 share in the 8 p.m. hour, which was only slightly above the 1.1/ 2 for year-ago occupant Gossip Girl. As a basis for comparison, Arrow debuted on The CW with a 3.0/ 5 in the overnights on Oct. 10, 2012; Beauty and the Beast with a 2.4/ 4 on Oct. 11; and canceled Emily Owens, M.D. with a 1.2/ 2 on Oct. 16.

At 9 p.m., a repeat of The Carrie Diaries followed with a 0.9/ 1 at 9 p.m. Given the promotion and hype, the initial sampling should have been considerably higher.

In week two news, NBC drama Deception took a tumble, with a distant third-place 3.1/ 5 in the overnights at 10 p.m. Comparably, that dipped by a noticeable 25 percent from the 4.3/ 7 for the week-ago debut on Jan. 7, with retention out of the 9:30 p.m. portion of The Biggest Loser (#4: 4.4/ 7) of 71 percent. Compared to the fall season-finale of former time period occupant Revolution (5.3/ 9 on Nov. 26 out of The Voice), Deception was down by 41 percent. Keep in mind that last week’s Deception opener translated into 5.66 million viewers with a 2.0 rating/5 rating share among adults 18-49 (according to the Live Plus Same Day results).

The Biggest Loser on NBC, overall, averaged a 4.3/ 7 in the overnights from 8-10 p.m., which is a significant decrease from former time period occupant The Voice.

Over at CBS, How I Met Your Mother, which is expected to be officially renewed for its ninth (and final) season any day now, opened with a dominant 6.9/10 in the overnights at 8 p.m. That led into a repeat of red-hot The Big Bang Theory at a 7.3/11 at 8:30 p.m. (#1), followed by 2 Broke Girls (#1: 8.1/12 at 9 p.m.), which was the top-rated show of the evening, compatible Mike & Molly (#1: 7.3/11 at 9:30 p.m.) and Hawaii Five-O (#2: 6.1/10 at 10 p.m.). Hawaii Five-O trailed Castle on ABC (#1: 6.3/11) by three percent in the overnights at 10 p.m.

Earlier in the evening on ABC was The Bachelor at a competitive 5.7/ 8 from 8-10 p.m., which built by six percent from the year-ago telecast (5.4/ 8 on Jan. 16, 2012).

Two episodes of recently renewed Fox drama Bones capped off the evening with a 5.3/ 8 from 8-9 p.m. and a 4.9/ 7 from 9-10 p.m., which finished third in each of the four half hours.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

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