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SUNDAY 10/14/12 Metered Markets
Football Leads NBC to Victory

Household
Rating/Share
NBC 9.8/15
CBS 7.6/12
Fox 6.5/10
ABC 4.9/ 8

-Percent Change from the Year-Ago Evening (10/16/11):
NBC: +10, CBS: + 7, ABC: + 2, Fox: -24

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-Winners:
Sunday Night Football (NBC), 60 Minutes (CBS), Once Upon a Time (ABC), The Mentalist (CBS)

-Losers (excluding repeats):
666 Park Avenue (ABC)

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-Rating Results:
The Green Bay Packers at the Houston Texans on Sunday Night Football kept NBC in the overnight winner’s circle with an estimated 12.8 rating/20 share for the primetime portion from 8:30-11 p.m. And that, of course, finished a solid first in each half-hour. Coverage of the game in the 11 p.m. half-hour scored a 10.6/19. As a reminder, results for any live sporting event are always estimated.

Earlier in the evening on NBC was pre-game Football Night in America at a 1.6/ 3 at 7 p.m. (#4), a 4.3/ 7 at 7:30 p.m. (#3) and a dominant 8.3/13 at 8 p.m.

Fox also traveled the sports route, but Game 1 of The National League Baseball Championship Series (in place of the regularly scheduled animated comedies) paled in comparison with an approximate 4.6/ 7 from 8:30-11 p.m. The Baseball Pre-Game scored a 5.3/ 9 at 8 p.m. (#4). Earlier in the evening on Fox was a football overrun at a very dominant 12.2/21 in the 7 p.m. half-hour, followed by post-game The OT at a 7.7/13 (#2) at 7:30 p.m.

Over at CBS, it was business as usual care of the regularly scheduled combination of granddaddy 60 Minutes (#2: 9.1/15), which will never go off the air, The Amazing Race (#3: 6.7/10), older-skewing The Good Wife (#2: 7.0/10) and relocated The Mentalist (#2: 7.6/12), which built from The Good Wife by nine percent. Year-to-year, The Mentalist also increased from former occupant CSI: Miami (6.7/11 on 10/16/11) by 13 percent.

ABC, meanwhile, had more mixed news on this third Sunday of the new TV season with its line-up of veteran America’s Funniest Home Videos (#3: 3.7/ 6), sophomore Once Upon a Time (#3: 6.4/10), relocated Revenge (#3: 5.9/ 9) and week three of 666 Park Avenue (#4: 3.7/ 6). Although 666 Park Avenue did level off from one week earlier, comparably it was still down by 21 percent from failed year-ago occupant Pan Am (4.7/ 8 on 10/16/11). Three week overnight track for 666 Park Avenue: 5.3/ 9 – 3.7/ 6 – 3.7/ 6).

Revenge, meanwhile, remained close to year-ago overnight levels from former occupant Desperate Housewives (6.2/ 9 on 10/16/11), and demo friendly Once Upon a Time built from the 7:30 p.m. portion of America’s Funniest Home Videos (4.2/ 7) by a considerable 52 percent. Considering Desperate Housewives was at record low ratings last season, Revenge is a bit of a disappointment on Sunday.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights


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