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Ratings News - 10th October 2012 *Full Tables Added*



Metered Market Tuesday Ratings
CBS Wins; Fox and The CW Struggle

Tuesday 10/09/12
Metered Market Results

Household
Rating/Share
CBS 9.5/15
ABC 7.2/11
NBC 5.4/ 9
Fox 2.7/ 4
CW 0.8/ 1

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-Percent Change from Year-Ago Evening – Tuesday 10/11/11
NBC: +42, CBS: - 4, ABC: -21, CW: -43, Fox: -53

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-Winners:
NCIS (CBS), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), The Voice (NBC), Vegas (CBS)

-Losers (excluding repeats):
Raising Hope (Fox), Ben and Kate (Fox), Hart of Dixie (CW), The Mindy Project (Fox), Dr. Horrible’s Sing-Along Blog (CW), Private Practice (ABC)

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-Ratings Breakdown:
CBS remains the network to beat on Tuesday with its combination of NCIS (#1 for the evening: 11.6 rating/18 share), NCIS: Los Angeles (#2: 9.5/14) and week three of older-skewing drama Vegas (#1: 7.5/13), which was equal to year-ago occupant Unforgettable in the metered markets. The positive news for Vegas was matching its week-ago overnights (three-week track: 9.4/16 – 7.7/13 – 7.6/13), which means it is settling in. But with a performance only similar to Unforgettable (which will be returning this summer), this may not be the breakout hit the network was hoping for.

ABC was boosted, of course, by Dancing With the Stars, which won the 9 p.m. hour with a 10.4/16 in the overnights. Comparably, was 13 percent below one year earlier (versus a 12.0/18 at 9 p.m.). Earlier in the evening was an encore telecast of Dancing With the Stars, which officially moves into the Tuesday 8 p.m. time period next week, at a third-place 6.6/10 at 8 p.m. At 10 p.m., soon-to-be potentially concluding Private Practice finished second with a 4.7/ 8, which was 31 percent below year-ago occupant Body of Proof (6.8/11 on 10/11/11). And the retention for Private Practice out of the 9:30 p.m. portion of Dancing With the Stars (10.5/16) was only 45 percent.

Over at NBC, The Voice at 8 p.m. finished second with a solid 8.1/13, which was 119 percent above the first-half of The Biggest Loser on the year-ago evening (3.7/ 6 on 10/11/11). And it should, of course, have no trouble winning the hour among adults 18-49. Next on NBC were full season renewed comedies Go On (#3: 4.6/ 7) and The New Normal (#3: 3.8/ 6), which compared to the second half of aforementioned The Biggest Loser (3.7/ 7 on 10/11/11) increased by an average of 14 percent. Retention of 53 percent for Go On out of the second-half of lead-in The Voice (8.6/13), however, could be better.

The true test of success (or lack of) for Go On and The New Normal will come effective on Oct. 23 when ABC sitcoms Happy Endings and Don’t Trust the B____ in Apartment 23 step into the Tuesday 9 p.m. hour.

At 10 p.m., always lackluster Parenthood finished third in the overnights with a 3.9/ 7, which was equal to one year earlier. But the race among adults 18-49 will be a closer call.

Elsewhere, moving Glee out of the Tuesday 8 p.m. hour has not been beneficial for Fox, which finished fourth in the overnights in each of the four half-hours. Relocated Raising Hope (the best established series you are not watching, unfortunately) opened with 2.8/ 4 at 8 p.m., followed by a 2.1/ 3 for week three of Ben and Kate at 8:30 p.m. Comparably, Ben and Kate slipped another nine percent from one week earlier. Three week overnight track for Ben and Kate: 2.9/ 4 – 2.3/ 4 – 2.1/ 3. Demo friendly New Girl perked up to a 3.6/ 5 at 9 p.m., but that is still way below prior season levels. And week three of The Mindy Project dropped to a 2.4/ 4 at 9:30 p.m. Three week overnight track for The Mindy Project: 3.3/ 5 – 2.6/ 4 – 2.4/ 4).

Hoping patience will be a virtue, Fox has ordered six additional episodes of Ben and Kate and nine of The Mindy Project.

Struggling The CW capped off the evening with relocated Hart of Dixie (#5: 1.2/ 2), which dipped by eight percent from year-ago occupant 90210 (1.3/ 2 on 10/11/11) and 9 p.m. special Dr. Horrible’s Sing-Along Blog, which was pretty horrible at a 0.5/ 1 (#5).

Source: Nielsen Media Research

Source: Marc Berman@TVMediaInsights

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