Thanks to Sandi for the heads up.
For all of its number-crunching, the Nielsen Company probably didn't count on this.
Television ratings analyst Nielsen has been hit with a huge lawsuit by an Indian television company claiming that corrupted and manipulated data has cost it big-time in revenues.
In the lawsuit, filed in New York Supreme Court on Thursday, New Delhi Television Ltd. claims that Television Audience Measurement [TAM], a joint venture formed by Nielsen and its former competitor Kantar to measure television viewership in India, has caused major financial damage to the broadcaster. New Delhi says that Nielsen is well aware of the problems but has not done anything about them because of an obsession with cost-cutting.
"This is ... a case of a once noble company, Nielsen, now owned by 'Sponsors,' exhibiting unabashed short term greed and reckless disregard of its duties of noble origin," the suit reads.
Source: Full Article @ The Wrap
The Hollywood Reporter has a similar article here
Nielsen Sued for Billions Over Allegedly Manipulated TV Ratings
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