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Ratings News - 7th March 2012 *Full Tables Added*

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METERED MARKET TUESDAY RATINGS
Encore CBS Wins; New Fox Comedy Line-Up Bombs

Tuesday 3/06/12
Metered Market Results

Household
Rating/Share
CBS 7.3/12
NBC 3.4/ 6
ABC 3.3/ 5
Fox 3.2/ 5
CW 1.0/ 2

-Percent Change from Year-Ago Evening – Thursday 3/08/11
CW: +25, ABC: no change, CBS: - 4, NBC: -17, Fox: -48

----------

-Winners:
NCIS R (CBS), NCIS: Los Angeles R (CBS), New Girl (Fox)

-Losers (excluding repeats):
Raising Hope (Fox), I Hate My Teenage Daughter (Fox), 90210 (CW), Breaking In (Fox), The River (ABC), Ringer (CW), Decision 2012: Super Tuesday (NBC)

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-Ratings Breakdown:
Despite airing repeats, CBS led in the Tuesday overnights with a 115 percent advantage over the distant No. 2 network, NBC. Next was ABC, followed by Fox and lowly The CW. Just two-tenths of a rating point separated NBC, ABC and Fox, which did not benefit from a revamped line-up of four live-action comedies.

Sophomore Raising Hope on Fox moved to 8 p.m. and finished fourth with a 3.3 rating/5 share. Comparably, that was 62 percent below the first-half of Glee on the year-ago evening (8.7/14 on 3/08/11). Next was the return of fall entry I Hate My Teenage Daughter, which dipped to a mere (and also fourth-place) 2.5/ 4 at 8:30 p.m. Compared to Raising Hope, that was a loss of 24 percent (in the higher HUT level time period, no less). New Girl rebounded with a second-place 4.3/ 7 at 9 p.m., but that was below average, and the second season-premiere of Breaking In did not breakout with a fourth-place 2.6/ 4 in the overnights at 9:30 p.m. Comparably, this was 10 percent below failed year-ago occupant Traffic Light (2.9/ 5 on 3/08/11).

Although New Girl is poised for time period dominance among adults 18-49, the rest of Fox’s new Tuesday line-up did not deliver.

The off-network value of the CBS crime solvers was apparent last night with encore telecasts of NCIS (8.6/14 - #1 for the evening), spin-off NCIS: Los Angeles (7.5/12) and on the fence Unforgettable (5.9/10) first in each of the six half-hours. Had Unforgettable been on another network, chances of a second season would be greater.

Tired The Biggest Loser on NBC, which needs to be paired down to one hour next season, slid by 20 percent from the year-ago evening (5.1/ 8 on 3/08/11). The Biggest Loser averaged a 4.1/ 7 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

The Biggest Loser (NBC)
8:00 p.m.: 4.1/ 7 (#2)
8:30 p.m.: 4.0/ 6 (#2)
9:00 p.m.: 4.0/ 6 (#3)
9:30 p.m.: 4.3/ 7 (#2)

That led into 10 p.m. special, Decision 2012: Super Tuesday at a not so super 2.1/ 3 at 10 p.m. Needless to say, the news special finished a distant third in the time period.

Over at ABC, Cougar Town (#3: 3.2/ 5 at 8:30 p.m.) out of a repeat of Last man Standing (#3: 3.9/ 6 at 8 p.m.) had better retention this week at 82 percent. And it beat aforementioned I Hate My Teenage Daughter on Fox (#4: 2.5/ 4) by 28 percent. But week five of drama The River dropped to a 2.8/ 4 (#4) at 9 p.m., which was 22 percent below year-ago occupant V (3.6/ 6 on 3/08/11). A repeat of sophomore Body of Proof capped off the evening for ABC with a second-place 3.5/ 6 at 10 p.m.

As usual, The CW had nothing positive to report with its combination of 90210 (#5: 1.1/ 2) and freshman Ringer (#5: 1.0/ 2), which both should be concluding this spring.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

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