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Metered Market Tuesday Ratings
CBS Inches Past Dancing Populated ABC

Tuesday 3/27/12
Metered Market Results

Household
Rating/Share
CBS 9.2/15
ABC 9.0/14
NBC 3.4/ 5
Fox 2.6/ 4
CW 1.1/ 2

-Percent Change from Year-Ago Evening – Thursday 3/29/11
CW: +120, Fox: no change, CBS: - 6, ABC: -15, NBC: -19

----------

-Winners:
NCIS (CBS), Dancing With the Stars: The Story So Far (ABC), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS)

-Honorable Mention:
Body of Proof (ABC)

-Tired:
The Biggest Loser (NBC)

-Losers (excluding repeats):
Raising Hope (Fox), 90210 (CW), Breaking In (Fox), Ringer (CW), Fashion Star (NBC)

----------

-Ratings Breakdown:
It was ABC versus CBS last night, with dominant the Eye net besting the home of Dancing With the Stars by two percent in the overnights. In the distant No. 3 spot was NBC, followed by Fox and The CW, which aired repeats on the year-ago evening (hence the triple-digit percent increase).

NCIS on CBS led the 8 p.m. hour (and evening) with an 11.5 rating/19 share in the overnights. But ABC perked up to a second-place 8.2/13 care of Dancing With the Stars clips themed “The Story So Far.” Comparably, the Dancing With the Stars special outdelivered regularly scheduled sitcoms Last Man Standing (4.8/ and Cougar Town (3.3/ 5) one week earlier by 102 percent.

ABC moved into the top spot at 9 p.m. care of the first live Dancing With the Stars Results Show of the spring season at an 11.5/18 (which was 14 percent below the 13.3/20 one year earlier). Comparably, the departure of Martina Navratilova beat NCIS: Los Angeles on CBS (#2: 9.3/14) by 24 percent in the overnights.

Lifted by Dancing With the Stars (which could be factored into the 10 p.m. half-hour by one minute or two), Body of Proof on ABC rose to a first-place 7.4/13 at 10 p.m. Comparably, that beat on-the-fence freshman drama Unforgettable on CBS (#2: 6.8/11) by nine percent. One year earlier, Body of Proof debuted with a 9.4/15 on 3/29/11. Given the lack of available time periods, chances of Unforgettable returning are slim.

Over at NBC, week three of reality competition Fashion Star dipped to a very distant third-place 2.8/ 5 in the overnights at 10 p.m., which was 20 percent below one week earlier (three-week overnight track: 3.4/ 6 – 3.5/ 6 – 2.8/ 5). Retention for Fashion Star out of the 9:30 p.m. portion of tired The Biggest Loser (3.9/ 6) was 72 percent. Overall, The Biggest Loser averaged a 3.7/ 6 from 8-10 p.m., which was down by 23 percent from one year earlier (4.7/ 7 on 3/29/11). Here is the half-hour breakdown:

The Biggest Loser (NBC)
8:00 p.m.: 3.6/ 6 (#3)
8:30 p.m.: 3.5/ 6 (#3)
9:00 p.m.: 3.8/ 6 (#3)
9:30 p.m.: 3.9/ 6 (#3)

At this point, The Biggest Loser needs to be trimmed to one hour.

Elsewhere, Fox’s temporarily revamped sitcom Tuesday continues to under-perform care of Raising Hope (#4: 2.8/ 5), a repeat of Raising Hope (#4: 2.0/ 3), which stepped in for yanked I Hate My Teenage Daughter, New Girl (#4: 3.6/ 6) and recent sophomore returnee Breaking In (#4: 1.9/ 3). Although New Girl will resonate among adults 18-49, the absence of Glee as its lead-in continues to negatively impact the freshman comedy. As a reminder, Glee returns to the Tuesday 8 p.m. hour on April 10, leading to New Girl and the return of Raising Hope to 9:30 p.m.

Last, and very least was The CW’s low-rated combination of 90210 (#5: 1.1/ 2) and Ringer (#5: 1.1/ 2), which both should be concluding.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

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