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Metered Market Monday Ratings
ABC Wins; NBC Poised for Adult 18-49 Victory

Monday 3/26/12
Metered Market Results

Household
Rating/Share
ABC 11.4/18
NBC 6.7/10
CBS 4.2/ 7
Fox 3.5/ 5
CW 0.7/ 1

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-Percent Change from Year-Ago Evening – Monday 3/28/11
NBC: +72, CW: +40, Fox: +21, CBS: - 2, ABC: -14

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-Winners:
Dancing With the Stars (ABC), The Voice (NBC), Castle (ABC)

-Losers (excluding repeats):
Alcatraz (Fox), Move: Confessions of a Shopaholic (CW)

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-Ratings Breakdown:
Dancing With the Stars led ABC to an easy Monday victory, with the two-hour extravaganza at a 12.8 rating/20 share in the overnights from 8-10 p.m. But second-place NBC is poised for victory among adults 18-49 thanks to The Voice, which scored a 7.7/12 from 8-10 p.m. Comparably, The Voice built from year-ago occupants All Together Now: A Celebration of Service (2.8/ 4 on 3/28/11) and The Event (3.1/ 5) by 161 percent. And still potent Dancing With the Stars dipped by 17 percent from the 15.5/23 one year earlier.

Here are the half-hour breakdowns:

Dancing With the Stars (ABC)
8:00 p.m.: 12.1/19 (#1)
8:30 p.m.: 12.9/20 (#1)
9:00 p.m.: 13.2/20 (#1)
9:30 p.m.: 13.0/20 (#1)

The Voice (NBC)
8:00 p.m.: 7.3/11 (#2)
8:30 p.m.: 7.8/12 (#2)
9:00 p.m.: 7.7/12 (#2)
9:30 p.m.: 8.0/12 (#2)

There is room, no doubt, for two successful reality competitions in the same block. Although anything is possible, my pick to exit Dancing With the Stars tonight is tennis great Martina Navratilova. Second choice: Melissa “Half Pint” Gilbert, who is better on the prairie than on the dance floor.

Dancing With the Stars led into Castle with a dominant 8.6/14 in the overnights at 10 p.m. (which was on par from the 8.8/14 one year earlier). Smash on NBC finished second (ahead of a repeat of Hawaii Five-O on CBS) with a 4.7/ 8. Comparably, retention for Castle out of the 9:30 p.m. portion of Dancing With the Stars was 66 percent, while Smash held 59 percent of The Voice lead-in.

In season (or series) finale news, a two-hour edition of drama Alcatraz on Fox concluded with a fourth-place 3.5/ 5 from 8-10 p.m. Comparably, that was a loss of 49 percent from its two-hour series opener on January 16 (6.8/10). That said, there is no reason to expect Alcatraz back for a second season. Here is the half-hour breakdown:

Alcatraz (Fox)
8:00 p.m.: 3.6/ 6 (#4)
8:30 p.m.: 3.4/ 5 (#4)
9:00 p.m.: 3.4/ 5 (#4)
9:30 p.m.: 3.4/ 5 (#4)

Elsewhere, CBS traveled the repeat route with its combination of How I Met Your Mother (#3: 3.7/ 6), 2 Broke Girls (#3: 4.0/ 6), Two and a Half Men (#3: 4.6/ 7), Mike & Molly (#3: 4.2/ 6) and Hawaii Five-O (#3: 4.4/ 7). And The CW was barely visible with 2009 theatrical Confessions of a Shopaholic (#5: 0.7/ 1 from 8-10 p.m.)

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights

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