Ratings News - 14th March 2012 *Full Tables Added*

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Metered Market Tuesday Ratings
Weak Debut for Fashion Star on NBC

Tuesday 3/12/12
Metered Market Results

Household
Rating/Share
CBS 6.8/11
ABC 3.9/ 6
NBC 3.8/ 6
Fox 3.0/ 5
CW 1.0/ 2

-Percent Change from Year-Ago Evening – Thursday 3/14/11
CW: +43, ABC: +11, CBS: - 9, NBC: -10, Fox: -48

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-Winners:
NCIS R (CBS), NCIS: Los Angeles R (CBS)

-Expected Winner Among Adults 18-49:
New Girl (Fox)

-Losers (excluding repeats):
90210 (CW), I Hate My Teenage Daughter (Fox), The River (ABC), Ringer (CW), Fashion Star (NBC), Breaking In (Fox)

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-Ratings Breakdown:
CBS led this second Tuesday in March despite airing all repeats, besting distant No. 2 ABC by a significant 74 percent. Next was NBC, which did not benefit from the series-debut of reality competition Fashion Star, followed by revamped Fox and The CW.

The NCIS encore on CBS was the top-rated show of the evening, with an 8.2 rating/14 share in the overnights at 8 p.m. Next was the repeat of NCIS: Los Angeles (#1: 7.2/12 at 9 p.m.), which further proves the off-network value of these Eye net dramas, followed by the encore of on-the-fence Unforgettable at a second-place 5.2/ 9 at 10 p.m. Unforgettable trailed an original installment of Body of Proof on ABC (#1: 5.5/10), which deserves a third season pick-up, by four percent.

The 90-minute debut of Fashion Star opened with an uneventful 3.4/ 6 in the overnights from 9:30-11 p.m., which dipped by 23 percent from the 9 p.m. portion of tired The Biggest Loser (4.4/ 7). While this did outperform an encore telecast of America’s Next Great Restaurant in the Tuesday 10 p.m. hour one year earlier (2.6/ 4 on 3/15/11), Parenthood ended its recent season in the time period with a stronger 3.9/ 7 on Feb. 28, and that is not saying much. Here is the half-hour breakdown:

Fashion Star (NBC)
9:30 p.m.: 3.4/ 5 (#2)
10:00 p.m.: 3.5/ 6 (#3)
10:30 p.m.: 3.4/ 6 (#3)

Earlier in the evening on NBC was a 90-minute edition of The Biggest Loser at a 4.2/ 7 from 8-9:30 p.m. with the half-hour breakdown as follows:

The Biggest Loser (NBC)
8:00 p.m.: 4.1/ 7 (#2)
8:30 p.m.: 4.0/ 7 (#2)
9:00 p.m.: 4.4/ 7 (#2)

Next Tuesday, Fashion Star will air in the Tuesday 10 p.m. time period out of two-hours of The Biggest Loser.

Over at Fox, week two of its now two-hour live action sitcom block lost steam, dipping by six percent, on average, from its lackluster debut one week earlier. Raising Hope opened with a fourth-place 3.0/ 5 at 8 p.m. (down nine percent from one week earlier), followed by I Hate My Teenage Daughter (#4: 2.4/ 4, - 4 percent), New Girl (#3: 4.1/ 6, - 5 percent) and Breaking In (#4: 2.5/ 4, - 4 percent). Since a 3.3/ 5 in the overnights last week was enough for Raising Hope to crack a 2-rating among adults 18-49 (a 2.1, actually), this week it avoids the “loser’s” listing. But the combination of Raising Hope and I Hate My Teenage Daughter dropped by 67 percent from Glee on the year-ago evening (8.2/13 on 3/15/11), and I Hate My Teenage Daughter has no future. New Girl, meanwhile, is poised for time period victory among adults 18-49, and will likely dominate the evening in the demo.

ABC got off to a slow start late night because sitcom Last Man Standing (#3: 3.5/ 6 at 8 p.m.) was a repeat. And that did not help lead-out Cougar Town (#3: 3.2/ 5 at 8:30 p.m.) or recently introduced drama The River, which finished third from 9-10 p.m. with a weak 2.9/ 5. Year-to-year, The River dropped by 26 percent from the short-lived revival of V (3.9/ 6 on 3/15/11). Aforementioned Body of Proof (#1: 5.5/10), meanwhile, built from the 9:30 p.m. portion of The River (2.9/ 5) by considerable 90 percent.

Last, and very least, was The CW’s struggling combination of 90210 (1.1/ 2) and freshman drama Ringer (1.0/ 2). Both should be put out of their misery this spring.

Source: Nielsen Media Research data

Source: Marc Berman@TVMediaInsights