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Source: thetvaddict

Sunday 2/09/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

Fox 39.7/61
CBS 2.8/ 4
NBC 1.9/ 3
ABC 1.8/ 3


Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, February 9, 2011.


-Yesterday’s Winners:
Super Bowl XLV (Fox), Glee (Fox)

-Yesterday’s Losers:
Everything on ABC, CBS and NBC, of course.


-Ratings Breakdown:
It was all about Super Bowl XLV: Green Bay vs. Pittsburgh, naturally, with the primetime portion of the match-up on Fox at an estimated 48.6 rating/71 share in the overnights from approximately 7-10:15 p.m. Here is the half-hour breakdown:

Super Bowl XLV (Fox)
7:00 p.m.: 46.0/70
7:30 p.m.: 47.2/71
8:00 p.m.: 47.4.70
8:30 p.m.: 48.5/71
9:00 p.m.: 50.0/72
9:30 p.m.: 50.9/72
10:00 p.m.: 52.3/74

As a reminder, results for any live sporting event are always approximate.

Comparably, Green Bay vs. Pittsburgh last night outdelivered Super Bowl XLIV: Indianapolis vs. New Orleans on the year-ago evening on CBS (47.9/71 in the overnights on February 7, 2010) by one percent. And it beat Super Bowl XLIII: Arizona vs. Pittsburgh on NBC on Sunday, Feb. 1, 2009 (42.1/65) by 15 percent. As a benchmark, last year’s Indianapolis/New Orleans match-up averaged 106.48 million viewers, so it is safe to predict Green Bay vs. Pittsburgh will hover around the 110 million total viewer mark.

Leading out of Super Bowl XLV was the post-game at an estimated 35.4/54 in the overnights from 10:15-10:30 p.m. The special edition of Glee, featuring guest star Katie Couric, followed with a record high 16.5/28 from 10:30-11:30 p.m. But one year earlier, CBS introduced Undercover Boss out of The Super Bowl and it was considerably stronger at a 22.5/36 (which translated into 38.65 million viewers).

Don’t forget to visit PIFeedback.com for the fast affiliate results at approximately 12 p.m. today.

Elsewhere, and there was very little, CBS populated the evening with repeats of granddaddy 60 Minutes (#2: 3.1/ 5), Undercover Boss (#2: 2.5/ 4), CSI: Miami (#2: 2.4/ 4) and Hawaii Five-O (#2: 3.5/ 6). NBC aired back-to-back repeats of recent returnee Who Do You Think You Are? (#4: 1.3/ 2 from 7-9 p.m.), followed by a two-hour edition of Dateline (2.5/ 4 from 9-11 p.m.). And ABC ran two repeat episodes of America’s Funniest Home Videos (#3: 1.8/ 3 from 7-9 p.m.) and theatrical Knocked Up (1.9/ 3 from 9-11 p.m.), which must have aired on cable net E! about 50 times already.

Source: Nielsen Media Research data

Source: pifeedback

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